Nissan won’t be extending the same commitment it has for small cars to its full-size pickup line. The automaker recently told U.S. dealers that it would begin scaling back its Titan offerings, partly due to a new Titan looming on the horizon. Nissan intends to unveil the new pickup in the fall. Meanwhile, existing Titan sales could be a lot stronger. The model can’t really compete against domestic brands, despite also being manufactured in the U.S.
The Titan’s annual sales are less than monthly Ford F-Series deliveries. Extrapolated, Nissan moved 50,459 units in 2018 against the pickup sales king’s 909,330. But the Titan even has trouble competing with the likes of the GMC Sierra, which saw 219,554 domestic deliveries last year.
According to Automotive News, Nissan’s evolved pickup strategy focuses on prioritizing what works for the passenger market — which means turnings its back on single-cab models and the Cummins diesel engine available in the Titan XD. (Read More…)















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