We’re currently going through a period where conventional sedans and sports cars are losing favor with consumers relative to higher-riding SUVs and crossovers. That’s true from entry level brands to the top shelf. Ultra luxury and exotic car companies have noticed the kind of success that Porsche has had with the Cayenne and just about all the high end companies — with the exception of McLaren and Ferrari — are working on some kind of utility vehicles.

Lamborghini showed the Urus concept in 2012 and earlier this year said they’d be doubling the capacity at their Sant’Agata, Italy factory to put a SUV into production, starting in 2017. Bentley, like Lamborghini a part of the Volkswagen group, is coming out with the dubiously styled Bentayga, whose platform will be shared by the Lambo SUV and new generations of the Audi Q7 and Porsche Cayenne.

The Urus, or whatever Lamborghini decides to call it, however, won’t be the first SUV to wear the Lamborghini brand. (Read More…)