Whether you or I like it or want it, the industry is changing — pivoting towards things that cause many readers’ blood to run cold and their soul to wither and die. Futuristic things like electrification and mobility and autonomous driving. Soulless things, to some.
For most — if not all — industry players, this pivot is Plan B (Plan A being the traditional selling of internal combustion automobiles to customers who walk into dealerships). For Kia, it falls under the official title of Plan S. This week, the automaker dived into what it means for loyal customers. (Read More…)

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