As It Readies Factory, Maserati’s First Electric Won’t Leave Traditionalists Too Far Out in the Cold
As parent Fiat Chrysler gets to work bringing its Italian luxury marque out of the doldrums of 2018, pushing the brand past the botched Levante launch and its poorly thought-out grouping with Alfa Romeo, electrification and utility vehicles are top of mind.
FCA believes fresh product and a new brand boss focused on its success will help Maserati regain its financial and sales footing. One of those products aims to excite, while simultaneously placating the green crowd and those unwilling to give up a gasoline engine. (Read More…)


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