Via Autocar come these first pictures of a long-rumored entry-level Maserati sedan testing in Europe with Quattroporte-based bodywork. The British buff book reports
Despite looking similar to the Quattroporte at first glance, the mule’s identity is given away by its shorter wheelbase, smaller front brakes and ill-fitting windscreen. The mule also sports just one exhaust pipe on each side at the rear, instead of the brace that appear out of the bumper on each side of its bigger brother.
The €55k Maserati sedan is said to be based on the platform used for Alfa’s 166 replacement, which is widelyrumored to be the same Chrysler LX platform that currently underpins the 300 and Dodge Charger. However, because the LX platform’s wheelbase is only .6 inches shorter than the Quattroporte’s 120.6 inch measurement, it’s perhaps more likely that this BMW M5-fighter is based on the shorter LY variant, which has a 116 inch wheelbase. In any case, the global success of the Quattroporte makes this entry-level model of special interest… especially if Maserati can spin a Chrysler-based platform into sales gold.
It’s been a short, strange trip for Maybach, as Daimler’s über-luxe branding effort went from toast of the nouveau riche to played-out self-caricature in a few short years. Needless to say, TTAC has been awaiting the long-overdue death of that brand for some time now, only to be stymied by a “final” facelift and a Xenatec-developed Coupe. Now, with Aston Martin reportedly working on the new look of the brand that “nobody at Daimler wants to let die,” Maybach’s masters are finally admitting to the fact that TTAC pointed out back in 2007: The Super S-Class was “born old hat.” Autocar reports:
Originally created to be profitable at 800 cars per year, Maybach has regularly struggled to sell half that annually since the launch of the 57 and 62 in 2002. Insiders now admit the decision to base the Maybach on the platform of a two-generations-old S-class, the W140, was a mistake.
Doing so prevented Mercedes from updating the upmarket limousine’s standard features with new navigation, communication and entertainment systems, as well as new safety features owing to an incompatible electronics platform dating back to 1990.
D’oh! But don’t worry… this won’t happen again. Honest.
Mitsubishi is set to release a “mid-term” global business plan in the coming weeks, and the company says it will use that opportunity to resolve the lingering questions about its Normal, Illinois plant. Automotive News [sub] reports that four midsize (PS) platform vehicles currently built their will give way to a “new family of vehicles” based on the firm’s compact (GS) platform that currently underpins the Lancer, Outlander and Outlander Sport. The only problem: Mitsu’s midsizers will have to struggle along until April 2013, by which time the model changeover will be complete. Mitsubishi Motors North America has dismissed the report as “speculation,” but frankly, wouldn’t you be more surprised to see a new “family” of compact Mitsus in less than two years? Meanwhile, breakeven at the 240k unit capacity Normal plant has already been lowered to 70k units, but only about 27k vehicles were built there last year. With less than ten percent of Mitsubishi’s global sales volume coming from the US, maybe it would be better if Mitsu simply called it a game… but instead the firm is “planning” to quadruple sales volume. And hey, why not?
Rather than host its event at a booth-side stage, Ford booked the Cobo Arena for its highly-produced (yet not without its stumbles) presentation. It began with the usual corporate propaganda, centering around the “One Ford” theme and highlighting the Blue Oval’s global operations. Then Alan Mulally zoomed into the middle of the arena in a 2012 Focus ST and, to gales of spontaneous sycophantic applause, began introducing the K-Car-like range of future products based on Ford’s Global Compact platform.
Speaking of platform-sharing between brands, Volkswagen’s division of labor debates have been progressing this year with the result that Audi will develop the conglomerate’s SUVs, while Porsche is in charge of sportscar development, as well as the erector set that will become VW’s modular platform menace. Future luxury sedan development (think Porsche Panamera, Lamborghini Estoque and Bentleys) are also said to be the purview of Porsche, although the German newspaper Der Spiegel recently revealed that
Volkswagen’s boss recently decided that, in 2014, the brand will distance itself from sportscars, instead offering a sedan based on the Audi A8.
Which is an interesting choice. After all, the king of über-luxury sedans, the Rolls Phantom, is based on a unique platform, whereas the A8 shares greasy bits with even the lowly Volkswagen Phaeton. Initially the Bugatti sedan strategy was to build the most expensive luxury sedan (as envisioned by the Galibier Concept) on the market to out-Phantom the Phantom, while (VW-owned) Bentley nips at its heels with the new Mulsanne, but that plan fell apart as a worldwide recession took hold. Now the idea seems to be to create something considerably more modest and brand-engineered… which doesn’t sound like much of a payoff for the most superlative of modern brands. We’ll just have to wait and see where this goes.
Toyota, possibly more than any other automaker, epitomizes a major tradeoff inherent in mass-market success: mechanical and stylistic homogeneity. Subaru, on the other hand, traditionally occupies the other end of the spectrum, slinging mechanically unique but ultimately niche-oriented products. Since Toyota took a 16.5 percent stake in Subaru’s parent company Fuji Heavy Industries, observers have wondered how the relationship between two so different automakers would play out. And since Subaru had already cultivated a fiercely loyal following with its dedication to niche values, the outcome has largely been that Subaru fans have decried the perceived “Toyotafication” of Subaru. And now, if a new rumor from Motor Trend is anything to go by, the uproar is about to get a little bit louder.
If you had to guess what vehicle underpins this Guangzhou GAC Trumpchi, what would you guess? Here’s a hint: if you’re basing your answer on exterior styling, you will definitely get this one wrong…
Automotive News [sub] reports that Mitsubishi Motors North America has reached a deal with the workers of UAW Local 2488 to keep its assembly plant in Normal, Il open for the foreseeable future, building vehicles based on a new platform. Mitsubishi previously missed a deadline to assign new products to the Normal plant, forcing the firm to increase base wages there. With wages increasing and no new products in the offing, many have speculated that Mitsu would exit the US market, a move its CEO has strongly rejected. In fact, it now appears that Mitsubishi will cut back or abandon its European production rather than exit the US. But the new deal with its US labor force hasn’t shed any new light on how Mitsubishi will achieve its goal to quadruple sales… and until the firm announces new products for US production, this mystery will only deepen.
GM’s troubled Australian division Holden has maintained its place in the GM empire for years now as the development center for GM’s global rear-drive architecture. The Holden-developed Zeta platform began as the basis for Holden’s Commodore full-size sedan, and has been put into use on a global basis by cars as diverse as the Chevy Camaro, the Chinese-market Buick Park Avenue and the Pontiac G8. But now GoAuto reports that the next-gen Commodore could be moved to Holden’s plus-sized version of the Epsilon II midsized front-drive chassis known as “Super Epsilon II,” the platform that will underpin the next Chevy Impala and the Cadillac XTS. The era of the Aussie RWD sedan may well be coming to a close…
According to a recent projection, GM will be selling over 2m vehicles on its Gamma (Aveo) platform by 2016… and thanks to Cadillac’s Urban Luxury Concept, we know what the most profitable iteration of that platform could look like. Yes, it’s the new-wave Cimarron of the future, inspired by such pedigreed city-car competitors as the Aston-Martin Cygnet and the Bugatti Petit Sport Sang de Navet. And with Lambo doors and a grille that would put a crunk rapper to shame, the littlest Caddy certainly does everything it can to distract from its humble (presumably budget Korean hatchback) roots. Because, as lead designer Frank Saucedo puts it
There is no minimum size for a Cadillac driving experience.
But there is a minimum volume per platform target… and the importance of this metric almost guarantees that, in some way or another, the Cimarron will ride again.
As the global auto industry becomes ever more competitive, the pressure to deliver a high volume of products and sales per platform is driving companies to develop mega-platforms that underpin millions of global sales units. And sorry folks, but mass market cars aren’t going to become less homogeneous any time soon… in fact PriceWaterhouseCooper’s Anthony Pratt took a look into his magic crystal ball recently, and he forecasts that in just over five years, a mere ten platforms will account for over 27 million units of global sales volume. It’s just the next step on the way to the ultimate dystopia: a world in which every new car in the world is identical under the skin. Spooky! Hit the jump for more details on the (projected) top ten platforms of 2016.
There are times I really wish I had half the brains, knowledge, and skill of the average print-rag journo. Today is one of those times. You see, in my not-so-spare time, my race team and I have designed a lower control-arm brace for the first-generation Neon. It’s a neat thing, looks very industrial. I’m making it right here in Ohio, using 5000-series aluminum for corrosion resistance. The parts are laser-cut, and we have some semi-sophisticated CAD modeling tools involved to ensure it’s as strong as possible for the given weight. I’ll have the first batch of fifty in my hands this upcoming Friday.
Now here’s the big question. Will this brace fit the second-generation Neon? For the last decade, I’ve been reading various assertions by “automotive journalists” that the “PL2000” Neon is really the same “platform” as the first-gen car. If that’s really true — if all Neons are the same under the skin — this brace should bolt right up and we won’t have to go back to the CATIA screen to design a different one. We could sell a lot of them to owners of the newer Neons and SRT-4s. What do you think? Would you double your planned production run based on what you’ve read in Car and Driver? Of course not. Instead, we’re heading to the junkyard with a prototype to measure and check.
Today’s Detroit News has an interesting item on Ford’s D3/D4 platform strategy, based on the thesis that
The remade Taurus has emerged as a flagship for the Dearborn automaker, restoring luster to a nameplate that had become synonymous with “rental car,” and helping to revive an automaker that had become dependent on trucks and sport utility vehicles.
As Jack Baruth’s Capsule Review of the Ford Five Hundred shows, the D3 platform offers good space and comfort, and the recent update and return to the Taurus nameplate has been rewarded with steadily-increasing sales. And though the Taurus has fought back to become a Ford-brand flagship (likely at the expense of Mercury), its platform-mates have been consistent underperformers on the showroom floor. Flex has sold in the low 3k monthly range, while MKS and MKT have been thoroughly beaten in YTD sales by the Cadillac DTS and Escalade, themselves hardly the most competitive alternatives to the big Lincolns.
Facing declining sales in Europe [AN [sub] says Fiat’s Italian market share just fell below 30 percent for the first time since 2005], and a US-market turnaround of its Chrysler Group brands that has won over few believers, Fiat has laid out its strategy for ongoing viability: a move to modular platforms each of which will support an increasing number of models. In 2006, Fiat says it built 32 nameplates off of 19 architectures; by the end of this year it hopes to build 38 models on 11 platforms. By 2014, Fiat plans to have switched over to an all-new modular platform system which will allow the same 38 models to be built on five basic architectures. Volume per architecture is the name of the game in the modern global car business, and Fiat aims to keep up… if not quite to the extent of Volkswagen’s plan to base 60 models on a single modular architecture.
No details yet, just an Inside Line confirmation from GM’s Karl Stracke that a seven-seat, Lambda-platform crossover “is absolutely a go.” It has long been rumored that the Cadillac Escalade would be replaced by a Lambda-platform crossover. The Cadillac crossover will join the Buick Enclave, Chevrolet Traverse, and GMC Acadia, as the Lambda becomes the only platform shared by all four of the General’s “core” brands (and previously, the Saturn Outlook as well).
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