Grand Prix, GTO, Firebird, LeMans, Catalina 2+2, Bonneville. The names instantly evoke automotive excitement — provided you were an enthusiast between the ages of six and sixty during the sixties. For today’s pistonheads, these storied names; indeed, the entire Pontiac brand long lost its adrenal association long before it was euthanized. Bob Lutz’ attempts to inject some life into the once-storied excitement division all came to naught: GTO, Solstice and G8. He might as well have been mainlining meth into Pontiac, but decades of budget-priced, badge-engineered mediocrity had taken their toll. Pontiac’s fall from grace may not be the worst (best?) example of GM’s branding cataclysm, but it’s certainly one of the most emotive. Pass the Kleenex. (Read More…)

Grand news for owners of 1999 model year and later Pontiacs! Buick-GMC GM Brian Sweeney tells Automotive News [sub] that “one of our most important tasks is keeping [Pontiac owners] in the database and keeping them as service customers until such a time that the Buick portfolio has developed fully.” The plan: send owners of 1999 model-year and later Pontiacs coupons for free tire rotations and oil changes. GM sales boss Susan Docherty has spoken about the importance of these “free agents,” or GM buyers orphaned by the cutting of their brands. As well she should: it’s more cost effective for any business to keep existing buyers than win over new ones. But is it free oil change easy? If GM thinks it can make Buick believers out of the jilted Pontiac faithful, what does it say about the cynicism with which it approaches branding? Once again, GM’s need to build lost Pontiac volume for the Buick-GMC dealer net leads to the willful suspension of common sense.

Oh, the sad saga of the Pontaic G8. GM finally built a vehicle worthy of Pontiac’s sporty pretensions, only to can the whole brand months later, leaving the G8 orphaned. Which was crummy for enthusiasts, but ultimately a good thing for GM’s business as G8s were assembled in Australia and shipped over to the US, bleeding profit margin all the way. Then came news that a G8-alike would be built in North America, but would only be marketed to police fleet buyers as a Caprice. “Insult to injury!” shrieked the slighted fans of V8 RWD sedans. What they didn’t realize was that GM was still in injury mode. For the real insult, we turn now to the Carpoint.com.au [via Jalopnik], which reports that consumers can still buy new Pontiac G8s. In Australia. Sort of.

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According to Reuters, GM has sent a letter to its dealers offering $7,000 for every new Saturn or Pontiac they can move to a rental or service fleet between now and January 4. The plan would essentially make dealers the first buyer of the remaining Pontiacs and Saturns, which would then be operated as fleet vehicles or be sold as low-mileage used cars. In any case, the single objective is clear: get those dead brands off the books at all costs. With 7,900 vehicles left at Pontiac as of the 14th of December and upward of 5,000 left at Saturn as of the beginning of the month, the cost to GM could easily approach $100m. But as they say in the advertisements, their loss is your gain…. as long as you’re interested in one of the G6s or Auras that dominate the dead-brand straggler inventory. Where’s Oprah when you need her?

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GM’s sales fell by only two percent in November, showing that, unlike Chrysler, its sales are fairly well tied to the overall health of the market. All four of GM’s “core brands” posted month-on-month increases, with Buick up 14.8 percent, Cadillac up 10.3 percent, Chevrolet up 4.5 percent and GMC up 5.4 percent. Non-core brands including Hummer, Pontiac, Saab and Saturn combined for a 47.9 percent decline, to 11,755 units. Cars fell by 1.3 percent, while Trucks were down by 2.8 percent, leaving GM with total deliveries of 151,427 units.

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Pontiac was declared “officially almost all the way dead” at about 12:45 p.m. today, when a white, G6 sedan rolled off the assembly line in Orion Township. The Detroit News reports a distinct lack of “cake or commemorative banner or senior GM official on hand.” Media was not invited. The DetN notes:

Unlike the last Oldsmobile, an Alero signed by hundreds of plant workers and donated to the R.E. Olds Transportation Museum in Lansing, the final G6 models will be sold as part of a fleet order.

Nearly unbelievably, Pontiac’s “officially official” demise will be even more depressing: a Mexico-built G3 Wave (neé Aveo) to be sold to a lucky Canadian. For real.

[Hat Tip: supremebrougham]

GM Canada offers the least sufficient alternative possible for the defunct Pontiac G8 [via Derek Kreindler/CarChat]. Sound familiar?

The Saab deal’s death today marked the third attempted brand sale by GM to go down in flames since exiting bankruptcy. Whether the decision not to sell Opel was a good one remains to be seen (big time!), but at Saturn’s Spring Hill, Tennessee plant, which goes on standby this week, there’s less ambiguity about the situation. Meanwhile, Wild-Ass Rumors that Brilliance will rescue the Saturn brand have been chased by MSM scaremongering about a Chinese-owned GM, lending special irony to the fact that GM’s only brand-divestment success is the $150m Hummer-to-Tengzhong deal which is still pending approval by the Chinese government. Volvo nearly found a home in the Middle Kingdom with Geely, but things are crumbling and new bids are expected. Which means all of Detroit’s orphaned brands are still up in the air, at best. Long-term worries about the strength of the US market may be to blame, although the advanced state of the Hummer deal works against that theory (as Hummer’s viability lives and dies in the US market). Maybe the Chinese mandate for auto sector consolidation has potential Chinese buyers focusing on shoring up their domestic status. Or maybe the Chinese realize that brand equity must be earned, not bought. That appears to be the lesson to be learned from the rise of Hyundai and Kia. Fueled by mainstream design a true compact-to-luxury product range, and a relentless focus on product, they may well herald a decline in the importance of brand strategy. For an industry that practically invented the idea of selling a product without actually mentioning the product, this could be an interesting adjustment.

When Pontiac’s infamously retina-searing Aztek pops up in popular auto industry analysis, it’s usually as little more than a throwaway punchline. So credit Thebigmoney.com‘s Matthew DeBord for trying to leave the Thesaurus entry for “ugly” out of a recent piece dedicated entirely to one of the great modern styling miscalculations. Unfortunately, his admirable restraint serves only to further a wholly unsupportable thesis:

GM needs to remember the Aztek, because it represents the kind of risk-taking design that the post-bankruptcy firm will need to go forward. The temptation for the New General will be to copy successful market formulas, rather than try to define new market segments.

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