Last week, Jack opined it’s high time a certain American nameplate needs to start leading itself with marketing — brash, notice-it-even-if-you-don’t-want-to marketing — instead of by the short leash provided when one tries engineering their way into the hearts and wallets of American consumers.

Never one to pass up a chance to dive down the rabbit hole of automotive marketing, it didn’t take long for my browser history to be clogged with search terms, finding great car ads I remember from when, as a kid, my grubby little hands would anticipate the arrival of a new car magazine.

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While still exclusive, Porsche is gradually becoming a more populous and profitable brand. It delivered 238,000 vehicles last year and posted an operating profit of $4.1 billion — a 14-percent increase over 2015’s accounting.

A little back-of-the-envelope math places the per-car profit at roughly $17,250. As a premium automaker, you’d expect it to rake it in on every vehicle sold. However, Porsche doesn’t limit production to the same extent that Ferrari does in order to maintain artificially high prices. And it absolutely decimates other premium brands that offer exclusivity at a higher volume. BMW and Mercedes-Benz both hover at around $5,000 in profit per car.

Porsche seems to have struck an ideal balance. While its per-car profit was actually higher a few years ago — $23,000 in 2013 — it wasn’t making quite as much money overall. At the time, Bentley pulled in roughly 21 grand per unit and sold fewer vehicles overall. Since then, Porsche has shifted some of its focus downmarket, introduced the Macan, expanded its volume, increased income, and still managed to maintain a sweet profit margin on every vehicle sold.

How did it manage that? Basically, the same way Ford wrangles its F-150.

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Meet the new Porsche 911, Porsche will say in two years, same as the old Porsche 911. Same as the 911 before that, which was same as the old 911 before that and, well, you get the picture.

If you’re looking for the kind of revolutionary design changeover seen when Ford introduced a new Mustang in 2005 or Dodge unveiled a new Ram for 1994 or Hyundai debuted the 2011 Sonata, you’re looking at the wrong automaker.

This is the Porsche 911 we’re talking about, the car that causes other automakers to believe they, too, can merely tinker with existing models to please loyalists and protect their resale values. (We’re looking at you, Chevrolet Camaro.) This is the Porsche 911, a car that still carries its engine where Camrys carry groceries. This is the Porsche 911, a vibrant $90,450–201,450 ode to success that sells more often than budget-minded Toyota sports cars and Buick convertibles.

There’s absolutely no reason to change it. As a result, the Porsche 911 that will drop in 2019, CAR Magazine has revealed, will scarcely be distinguishable from the outgoing 911. (Read More…)

Former chairman of Volkswagen’s supervisory board Ferdinand Piech may soon be losing his seat on the Porsche SE board as well. While the Porsche and Piech families have combined their VW holdings in Porsche SE, its shareholders are voting on the future makeup of the company’s supervisory board at its annual meeting on May 30. However, a complete list of of candidates has to be decided upon by mid-April and Piech’s name seems to be absent from the early draft.

Wolfgang Porsche and Ferdinand’s brother Hans Michel Piech are both on the list of candidates, but Ferdinand Piech is not, according to the German weekly Bild am Sonntag, citing a person close to the matter. They hypothesized that the decision has more than just a little to do with Piech’s recent behavior regarding the VW emissions probe. (Read More…)

If someone woke up today from 20-year coma, the two consumer trends they would have the most difficulty coming to terms with are just how skinny jeans have become and the fact that more than half the cars Porsche sells are SUVs. So, for those of us not emerging from two decades of slumber, the notion that the German automaker might someday produce a station wagon wasn’t entirely without plausibility.

Porsche showcased the Panamera Sport Turismo wagon concept at the Paris auto show in 2012, hinting that it might someday have a place in its lineup, but it wasn’t until last year that we heard anything further. Now its here and everyone is clamoring over how unexpected this is. If anything is unexpected, it’s that Porsche didn’t come out with a gorgeous five-door sooner. I’m willing to bet that this will be a you-got-your-peanut-butter-on-my-chocolate sort of situation — taking into account that some people aren’t all that fond of peanut butter.  (Read More…)

Owners of certain Volkswagen, Audi and Porsche vehicles caught up in the diesel emissions scandal will receive hefty payouts, even if their vehicles aren’t bought back by the manufacturer.

Volkswagen and supplier Robert Bosch GmbH have agreed to a settlement worth a combined $1.55 billion, Reuters reports. The agreement covers about 80,000 vehicles outfitted with emissions-cheating 3.0-liter diesel V6 engines — 20,000 of which will return to the automaker for good.

While parting with a beloved luxury vehicle can be difficult, cold hard cash has a way of softening the emotional blow. (Read More…)

Porsche’s Panamera became significantly more attractive with its 2017 update; now Germany is supplementing it with practicality. The company confirmed that a “shooting brake” Panamera wagon will be unveiled at the Geneva Motor Show, with sales commencing globally later this year.

The new Porsche should take a form similar to 2012’s Panamera Sport Turismo concept and give the finger to Ferrari’s GTC4 Lusso with a significantly reduced price and an extra pair of doors.  (Read More…)

Replacing the lead singer in an iconic rock band is a thankless task. Van Halen fans never fully embraced Sammy Hagar. Paul Rodgers’ recent stint as lead singer with Queen was okay, I guess, and Axl Rose is now screaming it out in front of AC/DC. All fantastic singers and more than worthy in their own right, but how to you replace David Lee Roth, Freddie Mercury and Brian Johnson?

Enter Porsche’s 2017 reboot of its beloved mid-engine Boxster/Cayman. Same deal. The operatic flat-sixes that have propelled this duo since their respective inceptions sing no more, replaced by a pair of gruff turbo flat-fours.

Oh, the conundrum.

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The name Prodrive isn’t one you’ll stumble across every day, and sounds a bit like a company that might offer teen driving courses. However, it’s one of the world’s most successful race car shops, and bests many individual manufacturer efforts.

How successful?

How does six World Rally Championships, four Le Mans wins, five World Endurance Championships, and four British Touring Car Championships victories sound for a start?

But while “race on Sunday, sell on Monday” is the parable that motivates many marques in motorsport, Prodrive sells no road cars.

How does a small, generally unheard of firm compete against the likes of Porsche, Honda, and Ford? Simple — those companies hire Prodrive to run their race programs. (Read More…)

There comes a dreaded moment in many automobile enthusiasts’ lives when the reality of having a family and the need for practicality outweighs all other considerations.

Enter that dreaded “V” word.

Getting a van — especially a minivan — is for many the automotive equivalent of getting neutered. You’ve given up, capitulated. Your desires to apex corners and outrace sports cars are now parked firmly in the third-row tier of importance, and haulin’ ass has been replaced by just hauling asses.

But getting a people-hauler doesn’t have to be all bad. In fact, there are quite a few vans people claim are “good to drive.” While I’ll take their word on such things for the time being and soldier on with my wagon addiction, let’s take a look at some more inspired options for heavy-duty hauling that made the prospect of a van actually seem quite cool.

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Earlier today, I published an article regarding the newest Porsche Club of America auction. Shortly after it went up, I received an email from Vu Nguyen, PCA’s Executive Director. In this email, Mr. Nguyen managed to refrain from calling me an idiot or implying that I could not read contest rules. But this is what he did say:

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$99,180. For a four-cylinder, two-seat car. This isn’t unprecedented; Lotus charged eighty-one grand for its Esprit S4S way back in 1995, a pricetag that would be equivalent to $129,000 today. But the Esprit was a sleek supercar that could run with Ferraris on the road and beat them in SCCA races. The 718 Cayman S, by contrast, is a squat toad of a car, suspiciously similar in appearance and performance to the decade-old Cayman S that your down-the-street neighbor has had listed on eBay for $17,995 since June, with no takers.

And yet I’ve voted for this car with my wallet, so to speak, having purchased a couple of entries in the Porsche Club of America’s Fall Raffle. I did this because I didn’t read the rules very carefully, as you’ll see below. But there’s still a chance for me to make lemonade out of a lemon — assuming I win said lemon.

The question is: take the car as they’ve built it, or take the money and run?

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European Union officials are threatening to sue four countries, including Germany and Britain, for permitting Volkswagen AG to sell vehicles that were designed to cheat on emissions tests. The union has faced growing criticism for taking a more laissez-faire approach to handling the issue while the United States forced the company to settle $15 billion in legal claims.

Meanwhile, German regulators are looking into whether Porsche intentionally manipulated fuel economy data on its vehicles — creating a potential subplot in Volkswagen’s never-ending emissions-cheating scandal.
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Countless hours of development, design and construction. Exacting details wrought in boardboardrooms and wind tunnels. Exotic materials, experimental engine designs, hand crafted bodies. The goal?

Simple. Make the fastest car in the world.

But even if a designer or firm achieves that goal, they don’t necessarily have a winner on their hands. Even when the facts and figures support one supercar design over another, intangibles often decide which one will be a success.

With that in mind, let’s take a look at some superlative automobiles over a few decades and see how fate played out.
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Though it may seem hard to believe, we’re only a month away from celebrating the 50th anniversary of the start of the Wedge Era in automotive designs.

To those of us who still think of the Countach as a sharp enough design to be considered cutting edge, this is a sad reality. Yet the prototype of what would become the 1980s poster child was first shown in a hard-to-conceptualize 1971.

The influence of the angle extended far beyond the Countach in the 1980s. It also started before the scissored doors opened on the stand in Geneva in 1971 and was seen in many more marques than just those wearing the Raging Bull. Even more impressive than its age is the reach of these designs, some of which are still being refined today. So, let’s take a look at some of the interesting and influential doorstop shapes and where they later found a home.

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