With only a tiny bit of front-end camouflage left, the new Porsche 991 has been almost completely revealed… can you tell? One thing is for certain, Porsche’s not about to lose its reputation for evolutionary styling anytime soon.

Porsche and Volkswagen are the typical German couple: Not married, with children. Formally, the two want to say “Ja” once the pending lawsuits are taken care of. In the meantime, the couple cohabitates happily. CEO Matthias Müller is made from Audi-DNA. He is a confidant of Martin Winterkorn, who is Piech’s man. Müller runs Porsche like a full-fledged Volkswagen division, down to doing his share to fulfilling Winterkorn’s grand “Strategie 2018,” the plan for world domination by Volkswagen. Under Müller, Porsche doesn’t chase Nordschleife lap times. Porsche chases volume. (Read More…)

Every automaker is in this business to make money… there’s nothing surprising about that. But some are a little more focused on profits than others, and it should be equally unsurprising that Porsche is one of them. In an extensive interview with Automotive News Europe [sub], Porsche CEO Matthias Mueller gives a strong impression of how Porsche sees itself over the course of the first two questions:

What is your vision for Porsche in 2018?

Porsche is synonymous with sports cars – yesterday, today and doubtless tomorrow as well. In addition, in every other segment where we operate, such as with the Cayenne or Panamera, we always offer the sportiest vehicle. At the moment we are hard at work on our future strategy. And I promise you, it will contain a few exciting surprises.

What are your most important objectives?

We want to remain the world’s most profitable car manufacturer – and build on this position.

These are actually two separate goals altogether, and not two which necessarily go hand-in-hand. But if anyone can pull off the mix between performance and profit, it’s Porsche… and to understand how this strategy will play out in the near future, let’s take a look at Mueller’s product plans.

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As the Porsche brand has expanded in recent years to include sedans and SUVs, and as overpriced special editions and cynically neutered products propped up an increasingly bloated pricing structure, Porsche fans have had plenty of opportunities to wonder “what are those guys smoking?”  And now, thanks to Autoblog, we have part of the answer answer: we may not know exactly what Porsche is smoking, but we know what they’re smoking it out of. According to Porsche Design’s presser

The extraordinary Porsche Design Shisha combines high-quality materials such as aluminium, stainless steel and glass with the timeless and unique design approach of the luxury brand. Puristic and stylish at the same time. The Porsche Design Shisha is made in Germany and stands at a height of 55 centimetres. It only shows a discreet branding on the aluminium top of the Shisha and comes with a long flexible tube made out of TecFlex material, which is also used for the classic Porsche Design TecFlex writing tools.

So… when is Chrysler going to get in on this cross-branding opportunity?

Guess who just had a 37 percent increase in sales in the first six months of 2011? No, it was no small Chinese car company with an unpronounceable name. It was Porsche. And guess what is putting Porsche into overdrive? No, not the 911. No, not the Panamera. It the most un-Porsche Porsche, the Cayenne (also available as the Touareg from Volkswagen.) Sitting on order books that give the Cayenne delivery times as high as 12 months in some markets, Porsche will increase production of the Cayenne next year, says Automotive News Europe [sub]. (Read More…)

Porsche wants to do what every car maker wants. Sell more cars. So what would you do if you would have to move more Porsches? Tout their speed? Their horsepower? Call up Jack Baruth and offer him “Buy 10, get one free?” No, Siree. Porsche positions their cars as schoolbuses. (Read More…)

The Porsche Panamera: should it exist? Eight years after the introduction of the Cayenne SUV, many enthusiasts remain steadfast in their conviction that Porsche should stick to sports cars with aft-mounted powerplants. While a two-ton four-door is certainly a lesser evil, has Porsche managed to offer one for which there is no available substitute? A $69,000 Cadillac CTS-V performs extremely well, in both objective and subjective terms. Why, then, spend tens of thousands more for a Panamera?

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This video is now almost exactly two years old, depicting what was likely a relatively early test of the next-generation Porsche 911 (codename:991). Wait for the GTR to come by and a hardtop test mule bearing the Turbo-style side vent decals that identify 991 test mules barrels through the corner before gathering everything up with a well-controlled drift on the exit. It may not break the Clarkson-meter (what do we give it, B&B… maybe 3.5 Clarkson-units?) but it’s not a bad little bit of ass-outery for a test mule. And for comparison, the very latest spy videos of 991 mules (after the jump) show far more poise in fast corners. After all, Porsche doesn’t want to revisit its reputation for tail-happy antics after working so hard (too hard, some might say) to dial out its rear-engine tendencies.
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There have been a number of important meetings in the auto industry over the last several years that TTAC dearly wishes it could have been a fly on the wall for, including GM’s decision to keep Opel, Fiat’s negotiations with the White House and Saab’s visit to its local payday loan store, to name just a few. But perhaps one of the more interesting boardroom battles of recent years has to be the new VW-Porsche Group’s struggle over how to brand its forthcoming mid-engine sportscar platform which first debuted as the VW BlueSport. Bertel reported last Summer that Porsche, Audi and VW were all bidding for the group’s sportscar development work, but that Porsche was likeliest to emerge with the title.

And it turns out he was right, as Auto Motor und Sport reports that VW has solved the problem by canceling Audi’s planned version of the BlueSport, leaving small mid-engine sportscar efforts in the hands of Porsche and VW. Though the decision makes the BlueSport’s branding challenge quite a bit easier (while cementing the prominence of firms related to Ferdinand Porsche at the expense of the Horch-created Audi brand), it has one less-than-ideal outcome: it removes Audi’s ability to bracket Tesla’s Roadster, a move which would have surely hurt the Silicon Valley upstart. Still, internal politics are more important than obliterating a limited-production competitor… and at least VW has its branding ducks back in one relatively orderly line.

Volkswagen was all grins when litigating hedgies lost the first round in court in the U.S. (it’s on appeal) and when the public prosecutor in Stuttgart dropped some of the  investigation into former Porsche CEO Wendelin Wiedeking and former CFO Holger Härter (only to add new angles.)  Until the matters are cleared, Volkswagen and Porsche officially are not married, unofficially, they share all available beds.

Now, a new lawsuit causes frozen faces and acid reflux at the very top of Volkswagen: German investment funds intend to involve prominent supervisory board members of Volkswagen AG in a billion dollar court case. (Read More…)

When your 1980 Porsche 924 craps out minutes after the start of its first race and you’re in rural Texas, parts might be a little hard to find. You won’t get far with a blown head gasket and big ol’ notches burned in the head itself. But, damn, the clock keeps ticking! The Moose Knuckles team called every junkyard within 500 miles, but nobody had any 924 (or Audi 100) cylinder heads. In fact, nobody had ever heard of them furrin thangs. (Read More…)

It’s long been gospel among Porsche aficionados that Zuffenhausen will never turbocharge its mid-engined offerings, for fear they might wipe the road with the brand’s rear-engined flagship, the 911. But apparently the stricture against forced-induction Boxsters and Caymans only extends to the current generation. When the next round of mid-engined Porsches arrive in 2012, a turbocharged engine will definitely be offered… but only as the base model.

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Full fathom five my 944 lies;
Of its wheels are spider nests made;
Those glass E-codes that were its eyes;
Nothing of it that doth fade.

Hard to believe it was more than four years ago that I rolled my 944 into a friend’s barn with the intent of perhaps uncovering it in a decade or so. Times change, plans change, people piss off their soon-to-be-ex-wives and lose the barn storage they had given to their friends. It would come out today or be sold at auction, but how do you tow a Porsche across a farmer’s field too wet for a tow truck?
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Photos courtesy of Cars In Depth

There’s a reason why car enthusiast sites have features like Murilee Martin’s Down On The Street and Paul Niedermeyer’s Curbside Classic. People enjoy photos and commentary on cool old cars, particularly those that are still being driven. Site publishers, on the other hand, like drawing traffic and those features do draw in new readers often searching for information about a particular make, model and year. Hence after Murilee departed from Jalopnik, they started a series called Found Off The Street.

So when I saw a Porsche 928 in what appeared to be pretty decent shape sitting at a repair shop in Royal Oak, I asked our esteemed ed Ed if I could take a whack at it. The trick, of course, is to be the same but different.

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Don’t get confused by news that Volkswagen formally took over the Porsche Holding. They did, but Porsche Holding Salzburg is just one of the complicated web of Porsche companies. And  quite an interesting one. (Read More…)