Tag: PR

By on March 31, 2011

A news brief from the Agenzia Giornalistica Italia notes

AGI) Turin – FIAT CEO Sergio Marchionne has said that it is not true that FIAT is Americanizing its models, on the contrary, more than 50% of Chrysler parts “start off from a European basis”. Speaking at a press conference, Marchionne also emphasized that the “internationalization process has began, and is making progress and our engineering is too.” The CEO also said that, “it is totally absurd to say that an American car is not a Fiat product.”

Oops!

By on March 31, 2011

Tesla has sued Top Gear for depicting its Roadster running out of electricity in the 2008 segment shown above. According to the San Jose Mercury News, Tesla is suing because

Top Gear’s allegation that the car’s range is 55 miles is defamatory because it suggests Tesla “grossly misled potential purchasers of the Roadster,”

But Top Gear spokesfolks tell the BBC

We can confirm that we have received notification that Tesla have issued proceedings against the BBC. The BBC stands by the programme and will be vigorously defending this claim.

And, as long as the Tesla Roadster that Top Gear tested was a first-generation machine (and we think it is), Tesla’s going to have a little problem making the case that the BBC defamed their car…
(Read More…)

By on March 15, 2011

Do you recall the UAW’s last-ditch bid for relevance, its campaign to organize the transplant auto factory workers of America? The union’s campaign against the Hondas, Toyotas, BMWs and Hyundais of the world was supposed to begin in earnest in January, but all they have to show for it thus far is a perfunctory slap-down from Honda. So what happened? Where’s the confrontation, the picketing, the accusations of human rights abuses? Remember, the UAW has all of its skin in this gambit, now that its President has confirmed that

If we don’t organize the transnationals, I don’t think there is a long-term future for the UAW.

But based on the dearth of media reports on either the campaign’s success or failure, it would seem that the UAW has given up on the effort and is hoping everyone just forgets about it…

(Read More…)

By on March 10, 2011

It’s been a good day for drama, what with GM losing its CFO, Saab’s principals turning on each other, Carlos Ghosn showing the first signs of losing his grip on his global empire, and Rs and Ds battling over GHGs. But what today was missing in the drama department was a spat between two legitimate stars, a throwdown featuring the hot young celebs of the automotive world. Well, thanks to ASCA.it [via Carscoop], we have it. Speaking to the Italian press, Ford CEO and industry darling Alan Mulally took on Fiat-Chrysler’s up-and-coming global starlet, the Fiat 500, bashing its chances of success in the US.

Mulally also talks of competing with Chrysler and about the market prospects of the Fiat 500 in the United States, provides: ”I do not see big market space for one car in the U.S. more ‘smaller Fiesta.” He added: ”Who has tried has failed.”

Presumably Mulally was comparing the 500 to Daimler’s Smart brand effort, in which an established automaker attempted to bring a new brand and a premium A-segment city car to the US and failed badly. And Mulally isn’t just idly speculating either: if he thought a sub-sub-compact car would sell profitably in America he’d bring Ford’s Ka, which is built on the same platform as the Cinquecento, here and make a fight of it (hell, it’s already appeared in a Bond movie). And with Chrysler’s plan to sell 55k Fiat 500s in the US this year already “a little bit behind,” it seems Mulally’s skepticism may be well-placed.

By on March 3, 2011

By on March 3, 2011

That’s right, the Executive Chairman of America’s only automaker to have never taken a bailout just raised concerns about the problem of selling too many cars. It’s not as if he doesn’t have a point… it’s just little like listening to Charlie Sheen leading an AA meeting.
(Read More…)

By on February 18, 2011

These three men have been charged with criminal damage of property after vandalizing seven 2011 model-year Toyotas at the Chicago Auto Show, reports the Southtown Star.

Police said they caused about $30,000 worth of damage to the vehicles, which had speakers cut open, dashboards ripped apart, seats sliced and windshields scratched.

Responding officers caught the three in a blue Toyota Camry, damaging the interior with razor knives and flathead screwdrivers, according to police.

They said other Toyotas were found in the immediate area with similar damage, and the three were taken into custody by McCormick Place security personnel, who contacted Chicago police. The men told police they were angry about American jobs going overseas. [emphasis added]

(Read More…)

By on February 15, 2011

Bloomberg [via AN [sub]] reports that Chrysler’s fleet sales mix was at 25% in the month of January (according to Edmunds anyway, as Chrysler doesn’t release fleet numbers), the lowest level since a Cash For Clunkers-fueled August 2009. According to the same Edmunds data, however, the industry average fleet mix is just under 20%… and Chrysler’s 2010 average was 38%. But now that Chrysler’s been under 30% fleet for three months, sales boss Fred Diaz figures meeting the industry average is just a matter of time. Specifically:

By the end of the year, we will definitely be at industry average. That’s the goal; that’s our plan.

Considering Chrysler’s fleet sales fell from 56% to the 25%-range over the course of the last year, it sounds like the last few steps of this journey will be the most difficult. Especially when you remember that Chrysler’s also trying to increase volume some 45% this year. That means some 300,000-450,000 more Americans will have to decide to buy Chrysler Group products this year than did last year if the Pentastar wants to achieve both its volume and fleet goals. That’s going to take some serious selling…

By on February 15, 2011

EVO Magazine’s Chris Harris was recently taken to task here at TTAC for daring to diss the Mazda MX-5, a move that had many of our readers bemoaning the out-of-touchness that seems to come with access to the world’s fastest, hottest cars. Now, however, Harris is lashing out the ultimate sacred cow of the performance car world: Ferrari. In a lengthy rant over at Jalopnik, hotshoe Harris lays into Ferrari’s “bullshit-control-edifice,” revealing that Maranello custom-tunes its cars for track tests, fitted non-stock rubber for a 430 Scuderia dyno test, and “turn[s] up at any of the big European magazines’ end-of-year-shindig-tests with two cars. One for straight line work, the other for handling exercises.” Ferrari even prevents its “approved” journalists from borrowing private Ferraris. And, concludes Harris,

The control freakery is getting worse: for the FF launch in March journalists have to say which outlets they are writing it for and those have to be approved by Maranello. Honestly, we’re perilously close to having the words and verdicts vetted by the Ferrari press office before they’re released, which of course has always been the way in some markets.

Should I give a shit about this stuff? Probably not. It’s not like it’s a life-and-death situation; supercars are pretty unserious tackle. But the best thing about car nuts is that they let you drive their cars, and Ferrari has absolutely no chance stopping people like me driving what they want to drive. Of course their attempts to stop me makes it an even better sport and merely hardens my resolve, but the sad thing is its cars are so good it doesn’t need all this shite. I’ll repeat that for the benefit of any vestige of a chance I might have of ever driving a Ferrari press car ever again (which is virtually none). “Its cars are so good it doesn’t need this shite.”

Obviously, this is exactly the kind of media manipulation that has been tolerated by the motoring press for too long. And, based on the fact that a number of online reviews of the new Mclaren MP4-12C have been written without attribution, the pressure put on testers of high-po metal comes from more than just Ferrari. Kudos to Harris for calling out the spin, and here’s hoping these poor practices continue to be brought to light.

By on February 9, 2011

Back in October, a firm called DBM Energy announced that an Audi A2 fitted with one of its “alpha-polymer” (lithium-metal-polymer) batteries would drive 600km without stopping to recharge or swap batteries, a claim that caused TTAC’s Martin Schwoerer (and others) to sit up and take notice. Schowerer noted

There is nothing new under the sun. You can expect battery capacity-per-weight-unit to expand by around 10% per decade, by incremental improvement. Maybe more. Don’t put your money or stake your rep on anything supposedly revolutionary. There is no way a small four-seater electric can do 600 KM non-stop with one set of batteries (with a $500k fuel cell system: yes, but that’s something else).

Then, days later, the trip was made, and DBM’s battery was hailed as having powered the “Miracle of Berlin.” Of course, Schwoerer pointed out that there were a number of unresolved issues with the stunt, including

DBM Energy GmbH is a mailbox company.

DBM’s website states as contact a non-registered entity named DBM Headquarters, which is located in a smallish office building. In that office building, there are several small-sounding firms such as a long-term storage company, a fire-extinguisher company, and a “battery-service” company.

When companies with no reputation defy the expectations of everyone in the EV business, skepticism is going to take hold. Especially when the car in question burns to a crisp shortly after its record breaking trip.

(Read More…)

By on February 9, 2011

A century ago, the forerunners of the American Automobile Association (AAA) provided a service that warned motorists about upcoming speed traps. AAA Carolinas turned away from this history and used its considerable influence on Monday to support a speed trap declared illegal by South Carolina’s attorney general and several of its lawmakers. Since August, the tiny town of Ridgeland has allowed a private company to operate a speed camera on Interstate 95 in direct defiance of a state law enacted in June specifically to stop the program (view law).

“All branches of government are facing constricting budgets,” a AAA Carolinas statement explained. “Law enforcement agencies will not be able to simply add staff to handle the growing traffic volume and therefore must look to creative solutions to do more with less. This photo-radar enforcement program in the Town of Ridgeland is one such example and should be replicated as opposed to rejected.”

(Read More…)

By on February 7, 2011

Chrysler’s extended Super Bowl ad for its 200 sedan is making waves in the American auto business, for “bringing back the pride” in America’s automakers and the city that hosts them. But, as with most things Detroitean, there’s a cruel irony lurking just below the veneer of pride reborn. The Detroit News reports

Three workers from Chrysler Group LLC’s Jefferson North plant were arrested recently for alleged drug use during their lunch break after police were tipped off by the automaker.

The workers were arrested on Jan. 24 but have not been formally charged, said Det. Lt. Robert Honey, of the Michigan State Police’s County of Macomb Enforcement Team.

This is the second time in the last six months that workers at Chrysler’s Jefferson North plant have been caught indulging in overly celebratory lunch breaks. Despite all the feel-good Chrysler advertisements about Detroit Pride and quality craftsmanship, workers assembling the new much-lauded Grand Cherokee can’t seem to build the thing while sober. But there’s more to this than sheer irony: we don’t have details on the latest round of arrests, but a Chrysler-employed TTAC commenter has told us that the previous round of arrests came after second-tier workers turned in union brothers out of apparent resentment of the fact that their colleagues were making twice their second-tier wage while drinking and smoking their way through the work day. Which raises an interesting question: if Chrysler didn’t have a two-tier wage system, would Jefferson North’s 24 hour party people have been caught? Is it possible that the shop-floor tensions brought on by two-tier wages actually help curb UAW worker excesses?

By on February 4, 2011

You want the good news or the bad news first? OK, the good news is that Fiat/Chrysler CEO Sergio Marchionne told attendees at NADA’s annual convention that Fiat and Chrysler “may” be merged into a single company, possibly headquartered in the US. Which means the federal bailout may not have simply been a transfer of the firm to Italian ownership, news that many taxpayers likely find at least a little bit comforting. Now, about that bad news… while saying that he planned to “work his [rear end] off” to pay back taxpayers, Marchionne let slip a bit of the resentment he clearly feels at government ownership of Chrysler, saying

I am paying shyster rates. We had no choice… I am going to pay the shyster loans.

Jalopnik does a good job of covering the roots and associations of Marchionne’s choice of words (and clearly he could have chosen better), but we’re mostly irked by the victim complex embraced by executives of the bailed-out automakers, especially in Marchionne’s case. The Fiat CEO was given 15 percent in Chrysler for no cash down, and will be able to take control of the automaker for a tiny fraction of its actual value. All this was possible only because the government guided Chrysler through bankruptcy, crammed down its bondholders, demanded union concessions and injected tens of billions into the company… and now Marchionne wants to employ slurs to complain about the fact that some of that money must be paid back?

These comments cloak Marchionne in the gravitas and respectability of someone who believes he should be able to receive unemployment benefits without actually looking for a job. Especially considering that only yesterday Marchionne was slamming GM for turning down DOE loans, saying

I have neither the arrogance nor the cash to show any disdain toward the DOE process. It would be wiser to Chrysler to continue to try to secure that funding.

Given that public support for the bailout is still quite low, Marchionne’s comments could hardly have been more poorly chosen.

By on February 4, 2011

So, what really happened when two of the three hydrogen fuel-cell cars on Mercedes’s F-Cell World Tour ran out of fuel on an early leg? Previously we’d only heard the German perspective on events (not to mention Daimler’s non-telling of the story in the video above), but now TTAC Alum Jonny Lieberman has posted his extended take on the trip over at Motor Trend. Yes, you’ll have to give MT ten page-clicks to read the whole thing, but Lieberman goes into far more detail than any account of the mini PR fiasco yet published. Do give it a look.

By on February 3, 2011

When GM’s head of North American operations, Mark Reuss, was giving The Detroit Bureau some choice quotes about GM’s newfound commitment to excellence, it may not have occurred to him that Mercedes had recently laid claim to the very cliche-laden territory he found himself on. To wit:

Reuss insists the new GM philosophy is to “be the best, or we’re not going to do it,”

Yes, Daimler may have to answer to some higher power for the insipid video above, but at least its lack of imagination has pedigree: the line “The Best Or Nothing” killed for Gottlieb Daimler back in the “good old days” of the early 20th Century. Reuss’s lyrical inspiration, on the other hand, is a corporate process. To be fair, the “knothole” as it is known, is a Lutzian legend of a mythical corporate process, aimed at

The perpetuation of excellence and the destruction of mediocrity.

Which sound like mighty fine goals for our fine public investment. So let’s give Reuss a pass for stomping into Mercedes’ marketing-cliche territory, and ask: what is this amazing “knothole” and why doesn’t every automaker have one?
(Read More…)

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