Launched last fall on the new-for-2018 Enclave crossover and extended to the LaCrosse large sedan, Buick now is making noises that the Avenir sub-brand will extend across the lineup, potentially landing on every model it sells.

That didn’t take long. Less than three months ago, we reported Buick brand boss Duncan Aldred said, in reference to Avenir, “We’re not going to force it,” while speaking at a media event near Detroit. It must be tempting to do so, however, when the brand looks across the showroom to see Denali trucks helping push the GMC brand to a record average transaction price north of $55,000.

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