Jaguar-Land Rover might be looking to expand their manufacturing operations, but it isn’t because the car side of the business is booming.
Out of the 36 brands sold in the United States, Jaguar is seeded 32nd year-to-date with 10,221 units sold, ahead of Maserati (7,506), Smart (4,682), Bentley (1,685) and Alfa Romeo (443), and behind Fiat (28,421), Scion (32,691) and Porsche (34,876).
(Holy crap, Porsche is selling more vehicles than Scion and Fiat!)
To stem the tide, Jaguar is cutting prices and introducing free maintenance in the United States, addressing the two main concerns prospective buyers have with the brand — high purchase pricing and maintenance costs — according to Automotive News.
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