Lynn writes:
Hi Sajeev,
I enjoy your columns for their history and technology surprises of what might be wrong. Two history questions: (Read More…)
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Tag: Prius
Public beta tests are common in the computer world where a group of fanatics pound your beta to death and help you find the problems. In the automotive world this activity is not only rare, it runs contrary to the cash spent on dressing future cars in swirly vinyl. The Prius plug-in is different. Toyota built 600 demonstrators and sent them to large corporations, Zipcar fleets and, of course the press. Even TTAC was allowed to drive one for a week. What does that have to do with the final product? And how does it stack up against the Volt, Plug-in Fusion and the 2013 Accord Plug-in? Let’s find out.
Minivans are indeed fewer in number.
Supposedly they should to able to hold six or seven.
But the truth is the buyers of these vehicles rarely have room for three these days.
See, I have dealt with hundreds of minivan buyers over the years as a small town car dealer and a writer here at TTAC. Nearly everyone I deal with considers no more than three minivans. To be frank, the majority won’t even consider two which is why Chrysler, Toyota and Honda minivans now control more than 88% of the North American minivan market.
What chance does the Nissan Quest have? Even after 20 years in the public eye?
The irrational electrification exuberance claims another victim: Battery maker A123 Systems Inc is running out of money. A lot of it is your money. Says Reuters: (Read More…)
Please say a friendly hello to TTAC’s newest author, Virgil Hilts.
Brock Yates called them “members of the Anti-Destination League.” You and I have our own pet names for the folks who dawdle along in the fast lane, oblivious to those around them.
I have recently deduced that the auto-demographics of Left Lane Blockers has shifted. Over the past 30 years, no automobile has come close to the most common clogger: the Cadillac. Was the traditional Caddy owner taught to drive in the left lane as teen? Does owning the “Standard of the World” give you some entitlement to annoy your fellow man? Whatever the reason, I am here to announce that the Cadillac’s reign is over. All hail the new King of the Left Lane Realm: (Read More…)
In the days and weeks after March 11 2011, when a giant fist wiped out large swaths of Japan’s northeastern coast, and sent the power grid into a near-coma from which the Japanese patient has yet to recover, electric and hybrid vehicles were pressed into a new mission as emergency power supplies. People in the stricken areas used the batteries of their Toyota Estima hybrid minivan, or the much bigger battery of the Nissan Leaf, as a power source for cell phones and laptops when the regular power was out. Ever since, Japanese became infatuated with the idea of rigging a car to a house – to power the house, if needed. One year later, houses are ready to take charge from a car. (Read More…)
More than just a mere model, the Honda Civic is an institution. With 9 million examples sold on American shores, and nearly 20 million worldwide, calling it “Honda’s most important car” doesn’t express the importance of getting the 2012 redesign right. Michael got his hands on the EX model last May, but today we’re looking at the green poster child of the Honda line-up. Visit TTAC next week as we get gaseous with the Civic CNG.
The last time TTAC took a look at the Camry Hybrid was back in 2006. For 2012 Toyota has completely redesigned the Camry from the “sporty” SE model to the refrigerator-white base model Michael Karesh took for a spin. The base model’s low price appeals to dealers while the SE allows Toyota to believe the Camry is something other than basic transportation. So what about the hybrid? The gasoline/electric Camry is aimed squarely at shoppers that want more green cred than a regular Camry can deliver and Prius shoppers looking for something more powerful and more traditional. One out of every seven Camrys sold in 2011 was a hybrid, with those numbers expected to grow it is imperative Toyota gets their baby-boomer hybrid just right.
In the geek world we have “Moore’s law” which states the number of transistors in ICs will double every two years. In the automotive world we have the bloat law. Every generation of a vehicle will get more powerful, heavier and physically larger than its predecessor, ultimately requiring the manufacturer to design an entirely new, smaller car to fill the void left by the original.
It’s the end of our commercial week and there’s a hybrid staring you down. No, the Prius v isn’t really a commercial vehicle, but there is a good reason it’s jammed in to this week of cargo haulers: 44 miles per gallon around town. Our own Michael Karesh snagged considerable seat time at a launch event last June, but pricing hadn’t been released at that time. So how much does it cost and what’s it like to live with for a week? And most importantly, is it any good at hauling cargo instead of kids?
The repeated stoppages of the Volt production triggered rumors that GM might discontinue the Volt altogether.
Dan Akerson himself had to come to the rescue of the embattled plug-in. Saying that “we are not backing away from this product,” Akerson promised more advertising and less volume. So far, so good.
Then, Akerson did something really bad. Surprisingly, Akerson used Toyota as a benchmark and reportedly said that “Toyota sold about the same amount of Prius in its first year as the Volt in its first year.”
Utter nonsense. (Read More…)
A few years ago I was let in on a secret: Toyota’s dreams of world domination hinged on capturing hip young buyers interested in green tech and high fuel economy. Of course, Toyota’s hybrid plans have been the worst kept secret since In-N-Out’s “secret menu” and as a result, the green Gen Y boys and girls I know in Berkeley have been excited for years about a “baby Prius”. Well kids, the blue spaceship landed in La Jolla and Toyota invited us down to take a drive. Does a hybrid Yaris with more MPGs than you can shake a stick at have what it takes help Prius become Toyota’s best-selling nameplate? Let’s find out.
Today, Toyota started Chinese production of its third gen Prius hybrid. The car is being assembled at Toyota’s joint venture plant with FAW in frigid Changchun in China’s northern Jilin Province. Sales of the vehicle will begin in early 2012. (Read More…)
Yesterday, we met Toyota Chief Engineer Satoshi Ogiso in his office in Toyota City. He is responsible for all new technology at Toyota. Yesterday, we talked mostly about the past. Now, we talk about the future.
When I ask Ogiso what car we will be driving in the future, he whips out a chart. It’s a chart which I call “Peak Oil 2.0.” (Read More…)
“Look, when we started the Prius project in 1993, we did not even think of a hybrid system for the Prius. We did not set out to build a hybrid. We studied what was needed for the 21st century, and two things were certain: The need to protect the environment, and the need to bring consumption down. That’s all we knew, and you did not need to be a clairvoyant to know it.”
The man who told me this last Friday better become clairvoyant. On Satoshi Ogiso’s shoulders rests the future of Toyota. Ogiso is responsible for all new technology at Toyota. As Chief Engineer, he is in charge of the Prius and its many siblings, he is responsible for plug-in hybrids, EVs, fuel cell hybrid vehicles, anything apart from the aging internal combustion engine is his.
I meet Ogiso at the world headquarters of the (still, officially) world’s largest automaker in Toyota City. (Read More…)
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