Animosity continues to linger from Ford’s decision to cull its low-priced passenger car models… perhaps even here at TTAC World Headquarters. Few would claim that the Ford EcoSport makes an attractive bottom rung on a product ladder that increasingly caters to the middle-class truck or SUV buyer.
That said, CEO Jim Hackett’s promise not to abandon low-end buyers seems to carry weight. Dealers have begun whispering about an upcoming product that should start just below $20,000, and comes with a bed. (Read More…)















Recent Comments