Dodge doled out scraps of information and imagery for what seemed like years in the lead-up to the launch of its limited-run Challenger SRT Demon, and it nearly drove us nuts. Just how long can a striptease go on before the audience loses interest?
Toyota’s on the verge of finding out with its upcoming Supra — another vehicle that’s taken so long to deliver the goods, the guys in the front row are paying their tab and stumbling out to the parking lot, fearful of what awaits them at home. More commonly, automakers deem it sufficient to release a zoomed-in image of a headlight, blackened silhouette, or a fender crease a day before the new or refreshed model’s official unveiling.
It’s every automaker’s hope that this little glimpse of skin arouses powerful emotions. The reality, however, might be far different. (Read More…)















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