As I’ve explained many times before, it can be very difficult to know when a recall is worth covering. Drawing too many conclusions from a single defect can be dangerous, as defects are a fact of any industry that balances quality and cost as closely as the auto business. But in this case, I’ve received enough emails about the video above that I’m willing to open a discussion about it here. But before you jump in, be sure to read the caveat after the jump.
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Tag: Quality
There’s an interesting (if troubling) perception out there that there is no longer such thing as “bad cars.” Certainly compared to what was available just ten years ago, the market has improved its offerings, making most new cars consistently better than the vehicles they replaced. But the corollary to this rule, that each new car is always better than the one that it replaced, does not actually hold up to scrutiny, at least according to Consumer Reports.
In fact, in its most recent auto issue, CR gave a number of vehicles worse scores than their predecessors earned, indicating that progress is not a given in the world of cars. And no wonder: automakers aren’t simply trying to wow consumers, but must constantly balance increased performance, content and features with lower costs. The VW Jetta is a poster child for the kind of decontenting that we’re beginning to see creep into the market, as Volkswagen is emphasizing the Jetta’s price in its marketing materials. But are there other, less intentional examples of automotive “value inflation”? What car is/was the biggest “step down” from its predecessor?
Back in 2001 VW was the comeback kid . Sales had grown over seven-fold in only eight years from less than 50k in 1993 to over 350k and change. It seemed like the company was offering everything an aspiring Yuppie wanted to buy. At least here in the States. Cute Jettas and Beetles for the successful young female (and a few males). Turbochargers, stickshifts, and GTI’s for those who coveted a sport model. Diesels for the frugal and the long-term owner. Even wagons and convertibles for those who were flipping between becoming a ‘family man’ or a mid-life crisis. VW was hip and profitable… but then the market woke up.
Thanks in part to the help of people from TTAC, TrueDelta received a record number of responses to January’s Car Reliability Survey—over 21,000. Updated car reliability stats have been posted to the site for 534 cars, up from 488 three month ago. There are partial results for another 378. These stats include car owner experiences through the end of December 2010, making them at least eight months ahead of other sources.

Having been exonerated of any mysterious electronic causes of unintended acceleration, Toyota puts the issue behind it with a final recall of over 2m vehicles for issues related to gas pedal entrapment. At the same time, the NHTSA closes its investigation. According to an official release, Toyota
will conduct a voluntary safety recall of approximately 20,000 2006 and early 2007 Model Year GS 300 and GS 350 All-Wheel Drive vehicles to modify the shape of the plastic pad embedded in the driver’s side floor carpet. In the event that the floor carpet around the accelerator pedal is not properly replaced in the correct position after a service operation, there is a possibility that the plastic pad embedded into the floor carpet may interfere with the operation of the accelerator pedal. If this occurs, the accelerator pedal may become temporarily stuck in a partially depressed position rather than returning to the idle position.
And that’s not all…
Chrysler’s extended Super Bowl ad for its 200 sedan is making waves in the American auto business, for “bringing back the pride” in America’s automakers and the city that hosts them. But, as with most things Detroitean, there’s a cruel irony lurking just below the veneer of pride reborn. The Detroit News reports
Three workers from Chrysler Group LLC’s Jefferson North plant were arrested recently for alleged drug use during their lunch break after police were tipped off by the automaker.
The workers were arrested on Jan. 24 but have not been formally charged, said Det. Lt. Robert Honey, of the Michigan State Police’s County of Macomb Enforcement Team.
This is the second time in the last six months that workers at Chrysler’s Jefferson North plant have been caught indulging in overly celebratory lunch breaks. Despite all the feel-good Chrysler advertisements about Detroit Pride and quality craftsmanship, workers assembling the new much-lauded Grand Cherokee can’t seem to build the thing while sober. But there’s more to this than sheer irony: we don’t have details on the latest round of arrests, but a Chrysler-employed TTAC commenter has told us that the previous round of arrests came after second-tier workers turned in union brothers out of apparent resentment of the fact that their colleagues were making twice their second-tier wage while drinking and smoking their way through the work day. Which raises an interesting question: if Chrysler didn’t have a two-tier wage system, would Jefferson North’s 24 hour party people have been caught? Is it possible that the shop-floor tensions brought on by two-tier wages actually help curb UAW worker excesses?
I was not the only journalist to feel a little let down by Volkswagen’s latest Jetta. After building a name in the US by offering classy European-style appointments without charging European sports-sedan prices, the latest Jetta is, well, just a little too American. VW insists that the stripped-out interior helps bring the Jetta’s pricetag down to American expectations, but it’s not at all clear that competing on Toyota’s turf will be a winning strategy for the German automaker. And it certainly won’t work in Europe, where VW offers the same Jetta with an improved interior, the multilink rear suspension offered stateside only in GLI trim, and more options like multi-zone climate control. But will US-market consumers ever have the option of buying a European-spec Jetta with all of its upmarket features?? When asked by InsideLine, VW’s Jetta boss Frank Donath answered
There is the strong chance that the midlife Jetta for North America could get all of the European features. It depends on sales performance.
VW has played this game before, hinting that the Amarok pickup truck might come to the US if consumers buy 100k units. In this case, there’s a better chance of VW having to make good on the offer, as consumers could well buy quite a few Jettas. But then, if Americans are buying lots of the cheap US-style Jettas, why bring in the Euro model? Let’s face it: the days of old-style Volkswagens is as good as over. At least until it brings the very European Scirocco over.
The story of Dimitrios Biller has been one of the more colorful sideshows in last year’s media-scourging of Toyota, complete with a “book of secrets,” accusations of corporate criminality, counter-accusations of mental instability and a congressional pissing match. But with the Toyota media circus long gone, it now seems that l’affaire Biller was just another distraction from the mundane truth of the unintended acceleration scare. As the Detroit News reports, Biller and Toyota’s legal struggle is over… and Toyota, not Biller, is going to get paid.
Biller, a California attorney who worked at Toyota Motor Sales USA for four years, from 2003 to 2007, and Toyota had agreed to have their disputes settled by binding arbitration, which limits the grounds for appeal.
Biller had sued Toyota for defamation and fraud, while Toyota had sued him for violating confidentiality and severance agreements.
Gary Taylor, a retired judge serving as the arbitrator, concluded in a final award that Toyota should receive $2.5 million in damages from Biller for 10 disclosure violations, plus $100,000 in punitive damages.
“The evidence showed that Toyota suffered, and will continue to suffer, multiple harms from Mr. Biller’s contract breaches,” Judge Taylor wrote.
He also ordered Biller to return documents, including attorney-client documents, he’d taken from Toyota and allow the company to inspect his computers.
The other day, when a popular blog mentioned that the Porsche Boxster was judged to be the car most likely to last 200,000 miles I did a double take. You don’t have to spend very much time in the comment sections of the major car blogs or on enthusiast forums to know that German cars have, at least to enthusiasts, a reputation for being prone to frequent and expensive maintenance and repair. Likewise, a simple internet search for [porsche boxster engine problems] puts paid to any notion that the average Porsche owner has an 85% chance of his or her car lasting to the 200K mark.

Bloomberg reports that the world’s cheapest car, the Tata Nano has seen its sales drop from the point where it had to hold a lottery to choose buyers for its first 100k units to last month’s all-time low of only 509 units sold. Tata has raised the price twice this year, bumping the MSRP by 4 percent in July and then adding another $200 to the price in October. This, in addition to the Nano’s fire-related issues and the inability of Indian consumers to secure financing for the microcar is being blamed for the sales drop. Says Mahantesh Sabarad, an analyst with Fortune Equity Brokers (India) Ltd:
The product has had a difficult time in terms of its perception ever since those fire incidents came in. A lot of people bought the car in the initial sales period for its novelty factor and didn’t go for loans
Tata’s response: hire more sales staff and work with banks to secure loans for Nano customers. After all, the Indian automaker has 250k annual production capacity assigned to the Nano, so sales had better start picking up soon.
Thanks in part to the help of people from TTAC, TrueDelta received a record number of responses to October’s Car Reliability Survey—nearly 19,000. Updated car reliability stats have been posted to the site for 488 cars, up from 459 three month ago. There are partial results for another 370. These stats cover through the end of September 2010. Other sources of car reliability information will not cover the third quarter of 2010 until the summer or even fall of next year.
Among early 2011s, we now have full results for the Hyundai Sonata and Kia Sorento. Though in its first model year, the thoroughly redesigned Sonata has been better than average. This is not a given for Hyundai—the Genesis sedan with tech package and the Genesis Coupe both had glitchy first years. The Sorento has been about average so far.
The car business has endured a lot of bad news over the last several years, as finance-fueled sales crashed with the credit market, and automakers around the world scrambled for government aid. The so-called “Carmageddon” has touched everyone even remotely involved with the automotive industry, not to mention everyone who pays taxes, but from a strictly consumer perspective, it hasn’t been all bad. Certainly the deals have been good, as programs like Cash For Clunkers and the wind-down of several brands have helped savvy shoppers find some of the best deals in a long time. So here’s the reality check: according to Booz & Co.’s Global Innovation 1000 study, spending on research and development by the auto sector was down $12b last year. That’s $12b that should have been spent making your car faster, smarter, safer, cleaner, better that’s no longer being spent. Still feeling untouched?
In Part 1, we found that, despite its large overall sample size, Consumer Reports’ has serious gaps in its coverage. But what about the reliability ratings they can provide? An FAQ asserts CR’s ability to split results by engines, drive types, and so forth. At first glance, this appears valuable, as CR’s reliability scores often differ from powertrain to powertrain. But are these differences valid? Should you avoid the V6 in the Camry or insist that your Flex be EcoBoosted?

A lawsuit against Mazda is moving to the United States Supreme Court, reports Bloomberg, challenging whether automakers should have been required to install shoulder belts in all of its seats prior to current regulations requiring the improved belting systems took effect in 2007. The case centers on a 2002 accident in which Than Williams was killed when a Jeep Wrangler hit her family’s 1993 Mazda MPV. The Williams MPV had only lap belts because shoulder belts weren’t required by federal law until 2007. A California court has already barred the lawsuit from coming forward, arguing that federal regulations supersede any local rulings, and that then-legal seatbelts should protect manufacturers from personal injury liability. However a recent case casts some doubt on the precedents in the Mazda case…
Last week Jack Baruth reviewed the press release that attended Consumer Reports’ latest auto reliability survey results. But don’t run out and buy a Porsche for the sake of reliability just yet. And it might even be safe to buy a Chrysler.
Jack was surprised that Porsche ranked second among makes. On top of this, the Boxster was reported to be the most reliable car. What CR didn’t include in the press release about its coverage of Porsche models:
Number of 2009s with enough responses: 1
(a solid black blob for the 911)
Number of 2010s with enough responses: zero
Consumer Reports’ response to virtually any critique has long been the large size of their sample. Yet their coverage of recent Porsches is almost nonexistent. CR’s predictions are based on however many of the three most recent model years they have sufficient data for. The prediction for the 2011 Boxster is entirely based on the 2008, because that’s the only year they have enough data for. Yet the 2009 included significant revisions. They have no reliability ratings for the Panamera or the all-new Cayenne. So they have little basis for ranking the entire Porsche’s 2011 line. Even so, they rank Porsche second from the top.
Data limitations don’t end with Porsche. CR also did not receive enough responses for…
- Most 2009 and 2010 Audis. For the A8 they can rate only the 2004. For the S4, only the 2005.
- Many 2009 and 2010 BMWs, including the 135i and 535i singled out as unreliable in the press release. Consequently, BMW’s brand score is heavily based on the 2008 model year.
- Most 2010 Cadillacs.
- Six 2010 Chevrolets.
- Many 2010 Hyundais, Kias, and Mazdas.
- Any 2009 or 2010 Land Rover, including the new LR4.
- Five of the last eight model years of the Merecedes S-Class.
- The 2009 or the 2010 Mercedes GL-Class. Based on the 2008 alone they predict that the 2011 will be the least reliable SUV.
- Any 2010 Mitsubishi. And among the 2008s and 2009s, they can rate only the Outlander.
- Any 2009 or 2010 Saab.
- The 2010 Scion tC and xD—even with Toyota products their coverage isn’t complete.
- The 2010 Subaru WRX. They still single the WRX out as the one Subaru to avoid. From TrueDelta’s survey and forums I’ve learned that the engines in early 2009 WRXs have been prone to failure. But this problem was fixed during the 2009 model year, and should not affect the 2010s, much less the 2011s. Unfortunately, CR’s predictions don’t factor in known common problems that have been fixed.
- Any 2010 Suzuki, including the new Kizashi.
- Any 2010 Volvo aside from the XC60. And most 2009 Volvos. But the press release still mentions Volvo as one of the two consistently reliable European brands.
In general, coverage of recent model years is much less complete than for 2008 and earlier. The severe downturn in car sales two years ago appears to have severely impacted Consumer Reports’ ability to gather enough data on the 2009 and 2010 model years. As a result, they make predictions for many 2011s based entirely on the 2008 model year, but do not clearly note this. In these cases any improvements (or declines) over the last two years have no impact. And yet they still conclude that some manufacturers have improved over the past year, while others have not.
Chrysler allegedly falls in the latter camp, with the press release reporting that it “remains the lowest-ranked manufacturer.” Chrysler has responded that, based on warranty claims,the quality of its products has greatly improved over the past two model years. Who’s correct? According to CR’s own results, quite possibly Chrysler. By CR’s count, Chrysler offers 28 models.
Number of 2009s with enough responses: 14
Number of 2010s with enough responses: 7
The problem, once again: CR’s coverage is far less complete than their overall sample size (1.3 million) suggests it should be. Chrysler’s rating is heavily based on the 2008 model year. And their products were mostly unreliable that year.
In two cases for which CR has enough data, the minivans and the Dodge Journey, the ratings improve from “much worse than average” for the 2009s to “about average” for the 2010s. This said, if other models have similarly improved, and if CR had had enough data on them, it still wouldn’t have been enough. The predicted reliability formula (which is confidential) appears to equally weight the model years, even though the most recent year is most likely to predict the current year. So a bad 2008 and 2009 can easily outweigh a much better 2010, and do for the minivans and the Journey. Even when CR does have enough data for all model years it often takes three years before an improvement is fully reflected in their predictions. When they don’t have enough data on the most recent years, it can take forever.
With such sparse data on the 2009s and 2010s, and some indication that the reliability of Chrysler’s products has improved while at least one Porsche has gone in the other direction, Consumer Reports probably should have reported that Chrysler’s and Porsche’s relative positions are currently unclear. Instead, they applied a formula that doesn’t take trends into account and that ignores substantial holes in their data. Porsche benefits. Chrysler does not.
Coming in Part II: Should you EcoBoost?








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