
One’s imagination often runs away with itself, usually late at night and after a lengthy immersion in suds or, if it’s your thing, Pinot Grigio. Well, I’m sad to report there’s no Coors Banquet left in this house, and high-falutin’ vino isn’t my style.
What got my mind working overtime last night wasn’t proudly American hooch, but a chance visit to a local GM dealer — one where I’d hoped to stumble upon a unicorn. As rare as a backbone in politics, this mythical creature regularly fills my thoughts, leading me on a (so far) fruitless voyage of discovery. I’m talking about a base model Chevrolet small car.
Obviously, it’s not a situation unique to General Motors. Nissan emblazons the ($9,988) base price of its Canadian-market Micra across the front of many dealers around here, and I think I’ve seen a single example in the wild. Nearly all buyers throw an extra few grand at Nissan for the SV trim — power windows and doors, A/C, etc — and most do it because there’s no S models on the lot and they’re easy targets for upselling.
If only I had the means of creating my ideal car company from the ground up, I thought… (Read More…)
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