It will surprise exactly no one to learn that a diesel engine option needs some sort of killer app in order to command the cash. Whether it’s power, towing capacity, or fuel economy matters not so long as it has some sort of advantage over its gasoline-powered brethren. Unfortunately for Ram’s EcoDiesel, the old engines were scarce on all three.

Being first to market is sometimes fraught with peril, but also has its advantages. Ram learned this in a number of different ways with its first couple of forays into the half-ton diesel game. Now that Ford and GM also have compression-powered arrows in their quivers, Ram is back with a third kick at the EcoDiesel jerry can.

This time around, it’s more than just a curious sideshow. This time around, it’s the first Ram EcoDiesel with a pulse.

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