The Ram brand isn’t shy about disclosing its identity to strangers. Many a passer-by has suffered retina damage after a shaft of sunlight caught the massive, seemingly foot-tall “RAM” lettering adorning the tailgate of the truck division’s pickup models.

The brand’s vans are another story. Perhaps feeling insecure due to their Mexican birthplace and Italian architecture, Ram’s ProMaster and ProMaster City felt it sufficient to display the horned Ram logo in the center of their Dodge-like crosshair grille. For 2019, however, the Fiat Ducato and Doblo Ram ProMaster and ProMaster City see a boost in self-esteem. (Read More…)