Ever since Toyota’s recent problems hit “frenzy” level on our mainstream media monitoring system, speculation has been rampant that some mysterious electronic problem was at the root of the unintended acceleration scandal. We’ve been wary of jumping on the “ghost-in-the-machine” bandwagon, for a number of reasons, chief among which is the fact that it seems to be the product of an inability to explain specific instances of unintended acceleration, rather than hard evidence. Given that unintended acceleration occurs at the intersection of man and machine, good old-fashioned human error is an easier assumption than mystery software errors. Given the worrying results of our Toyota gas pedal analysis, we’ve been content to explain the situation on a combination of pedals, mats and human error. But now ABC News may just have the first positive evidence of an electronic problem that could explain the mystery behind Toyota’s unintended acceleration problem. Dave Gilbert of Southern Illinois University has found that it’s possible to cause unintended acceleration without it triggering an error code that might give some kind of clue as to its cause. Combined with our finding that Toyota actively conceals data from its black box data recorders (out of line with standard industry practice), this could be some of the first positive evidence that there’s more to the “ghost in the machine” theory than mere panic-driven speculation.

The social media blog Mashable has an interesting theory: Toyota’s recall woes might actually be good (gasp) good for the brand. To back up this astonishing claim, they offer two premises, based on online social media data:

The first is that the increased number of conversations about Toyota are building greater awareness for the brand even though many of the mentions may be negative. While this may seem unusual, the fact that people are talking about the brand a lot more and sometimes in a neutral light (not just negatively) is increasing its exposure. More people are talking about Toyota than any other brand these days. And they’re talking about the recalls, but also the fixes being provided by the dealerships too. And some of the consumers are probably coming to the defense of the brand too. Maybe there is some truth to the adage that there’s no such thing as bad publicity after all.

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Even if Toyota hadn’t antagonized the ruling party, its congressional hearings would have been a posture-fest anyway. Congress can’t do much about Toyota’s recent behavior besides name, shame and tell the NHTSA to do a better job next time. Sure, the lights and cameras of congressional theater might get Akio Toyoda to sweat a little, but with an ever-increasing number of civil suits pending, criminal investigations are the real cause for concern. A New York federal grand jury has subpoenaed “certain documents related to unintended acceleration of Toyota vehicles and the braking system of the Prius,” reports the LA Times. Both Toyota and its US sales division were also targeted by an SEC subpoena, requesting similar documents, including details of the company’s disclosure policy. If either of these criminal cases move forward, those pending civil suits could grow a much more powerful set of legs.

State Farm has been a thorn in Toyota’s side since congress geared up to investigate its recall problems. First, the insurance firm disclosed that it had warned the NHTSA of the prevalence of unintended acceleration (UA) in Toyota models back in 2007, then this past weekend, it clarified that it had actually warned the NHTSA of problems back in 2004. All this has added to the perception that Toyota somehow bought the NHTSA’s cooperation in concealing its UA problem, a perception that is accelerating tensions leading up to Akio Toyoda’s capitol hill testimony. Ironically, Toyota took measures to fight its image as a lobbyist-happy Washington manipulator by… hiring more lobbyists. Unfortunately for Toyota, the Legal Times blog reports that one of its recently-hired K-street reinforcements (Quinn Gillespie) had something of a conflict of interest that QG spokesfolks describe as:

another, long-standing client of the firm was in a position adverse to Toyota in connection with certain matters relating to the company’s recall of some of its vehicle lines

A quick look at QG’s client list reveals only one likely candidate: State Farm Insurance. As a result of the conflict, Quinn Gillespie has terminated its deal with Toyota. According to regulatory filings, Toyota paid QG $30,000 for six weeks of work, during which time it lobbied on “issues related to the vehicle recall, as well as proposed reform of the financial regulatory system.”

We at TTAC pride ourselves as “equal snarkiness journalists”. We don’t care if you’re GM, Toyota, Honda, Hyundai, Fiat or anyone else. You try to pull the wool over our eyes, we’ll strike back with the truth you’re trying to hide. Likewise, not only are we journalists, we are also humans and as such we have our own brands and marques which we are partial to. Anyone who’s ever read my posts and articles (and not just to comment on my regional grammar and spelling) will know that I like, very much, Toyota and Jaguar cars. But that matters not a jot today. I am a blogger and an impartial one at that, so when I say this next article pains to me write, trust me, it PAINS me!

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Ah, political spectacle. When Detroit’s CEOs took the stand at congressional hearings over a year ago, the main browbeating bullet point wasn’t the decades of mismanagement and greed, but the fact that Messrs. Wagoner, Mullaly and Nardelli had taken separate corporate jets to the festivities. The lesson: convenient focal points for anger always trump the complexity of a substantive dressing-down. And as congress gears up to grill Toyota’s CEO, the Japanese automaker has given congress just the thing to sharpen its collective knife against: an honest opinion. One document [via Politico PDF here] briefing Toyota USA boss Yoshi Inaba for the hearings, reveals that Toyota believe the current administration is “activist” and that “not industry-friendly.” True or false, this document sets up an adversarial relationship between Toyota and the majority party going into the hearings. Which would be bad enough if Toyota hadn’t also handed over evidence, already leaked by the Oversight committee, indicating that it balances recall costs against risks and lobbies the government in its own interest. On its own, this evidence might be merely embarrassing, but having slighted the Democrats, news that Toyota treats recalls like a business has become prima facie evidence in the (increasingly political) case against the Japanese automaker.

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This was a rough night and day for Akio Toyoda, chief of the fishtailing Toyota. At around midnight, Tokyo time, the news reached Toyoda-sama that the Honorable Edolphus Towns (D., N.Y.), chairman of the House Oversight and Government Reform Committee, had formally invited him for a visit on the hill.

This had followed a Japanese version of the “he loves me – he loves me  not – he loves me.” It was made even more interesting by the botanical truism that the cherry blossom only has five petals to pick. Here, the chronicle of the deflowering … (Read More…)

There is widespread public concern regarding reports of sudden unintended acceleration in Toyota motor vehicles.  There appears to be growing public confusion regarding which vehicles may be affected and how people should respond.  In short, the public is unsure as to what exactly the problem is, whether it is safe to drive their cars, or what they should do about it.  To help clarify this situation, I am inviting you to testify…

House Oversight Committee Chair Edolphus Towns invites Akio Toyoda down to DC for an evening of under-oath testimony and light refreshments. According to the NY Times, Toyoda has said he “would consider” dancing the Potomac two-step “if he receives a formal invitation, which none of the committees have issued.” Consider yourself officially invited, Mr Toyoda. We’ll start making the popcorn.

Toyota is getting in big kuso (doo-doo) back home.

Up until now, the company could do no wrong. Largest company in Japan. Largest employer. Provided income to countless publishing houses that printed books about the Toyota Way.

Now, Toyota is being blamed for Japan’s falling reputation abroad, political difficulties, and just about everything including the bad weather (it snowed this morning in Tokyo,) and the falling GDP. (Read More…)

Public and politicians in Japan are not enthused about Toyota’s latest utterings, especially at yesterday’s news conference. “At home, fiercely loyal Japanese drivers are wondering how a firm with a deserved reputation for quality and reliability could allow substandard vehicles to slip through its vaunted quality-control apparatus,” reports the Christian Science Monitor from Toyko. The natives are getting restless … (Read More…)

“Toyota is considering halting production at its factory at Burnaston, near Derby, because of collapsing sales amid the car company’s recall crisis,” London’s Times reports.

This comes on the heels of reported plans to shut two down two plants in the United States for a total of 14 days. According to the Times, Toyota is “reviewing production at its European factories.”

Toyotas recall led to “a collapse in sales for the world’s largest carmaker,” as the Times put it. (Read More…)

With Congress already investigating a possible Toyota unintended acceleration cover-up, the NHTSA has decided that it should probably be getting a piece of the action, and has invoked its statutory power to request documents relating to when Toyota learned of the defects involved in its recent gas pedal recall and how it reacted to them. Federal law requires that manufacturers notify the NHTSA within five days of discovering a safety defect, reports the Wall Street Journal [sub]. The WSJ [sub] also notes that Toyota is offering to disclose new details about its crisis response task force (which reportedly includes “outside quality experts”), as the world’s largest automaker struggles to respond to a rash of recalls that has affected over 8m vehicles worldwide and will cost the company at least $2b. CEO Akio Toyoda will hold his third recall-related press conference in two weeks on Wednesday evening to disclose these details and more on the company’s plans to boost testing and transparency. According to yet another WSJ [sub] report, those measures are said to include less reliance on computer modeling in vehicle design, improved consumer feedback capabilities and more stringent testing of supplier-designed parts.

The MSM is abuzz with a rash of fresh (well, not really) deaths-by-Toyota. According to an Associated Press report (this one via Twincities.com,) “complaints of deaths connected to sudden acceleration in Toyota vehicles have surged in recent weeks, with the alleged death toll reaching 34 since 2000.” In the past three weeks alone, people told the NHTSA about nine crashes involving 13 alleged deaths between 2005 and 2010 due to accelerator problems. Without the heightened awareness, those people would have passed away unnoticed. Other fatalities loom: (Read More…)

Toyota are facing many lawsuits for unintended acceleration which may have (or not, you never know what law firm is reading this site!) caused the deaths of many people. However, let’s hope Emily Harris doesn’t get litigious.

London’s Daily Express reports that the 19 year old from the UK was refused her driving test, which left her a crying wreck. The reason? The examiner would not go in Miss Harris’s car. It was a Toyota Aygo. (Read More…)

Don’t bogart that joint: Toyota will recall about 8,000 model-year 2010 Tacoma pickup trucks in the US. Not for unintended acceleration, or brake gremlins, but for good old cracks in the joint portion of the drive shaft, says Reuters. The front drive shafts are manufactured by Dana Holding Corp, and the affected vehicles were produced from mid-December 2009 to early February. (Read More…)