Mazda’s U.S. senior vice president for operations has been reassigned to a role in special assignments.
It does not appear to be a promotion.
Robert Davis, who held the position for more than half a decade, will no longer oversee all operations but will rather “lead teams in the ever-growing areas of recall compliance and cybersecurity, ” as well as legislation, regulations, and compliance.
Preaching patience, Mazda’s North American CEO Masahiro Moro revealed just last summer that, “it will take Mazda two complete generations of new vehicles to fully transform itself.”
Patience may have waned, however, as the U.S. auto industry surged to an all-time record sales high in 2016 and Mazda volume tumbled 7 percent, driving the brand’s market share down to just 1.7 percent. (Read More…)

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