Automotive News [sub] reports that Fiat/Chrysler will become the latest in a line of third-rate global automakers to form a joint venture with the Russian firm Sollers, with plans to produce half a million units of nine Fiat and Chrysler models at a new plant in Naberezhnye Chelny. Previously Sollers had formed joint ventures with such notable automakers as Ssangyong and Isuzu. Reuters reports that Russia’s state-owned banks will provide most of the venture’s $2.9b in start-up costs. But Fiat/Chrysler has a tough road ahead of it. An analyst for BrokerCreditService describes Sollers’ challenge thusly:
The main object of this plan is to take some, I think, little market share in Vladivostok and Primorsky Kray Russian region, because over 80 or 90% of cars in this region are used cars of Japanese production.
Chrysler has yet to prove that it can handle that kind of competition in the US market, and it will be interesting to see how new Chrysler models sell against the previous-generation Sebring/Stratus, which is produced in Russia as the GAZ Volga Siber.
Russian President Vladimir Putin first showed off his badass camo Lada Niva early last year, in an attempt to boost the fortunes of the floundering state-supported Russian automaker AvtoVAZ. What Putin didn’t reveal until just now is that his Niva isn’t exactly stock.”I won’t hide it [anymore?] , the car I bought has an Opel engine,” he tells the WaPo. “It turns out that it’s more powerful.” Now wonder Russian parliamentarians are starting to advocate dumping AvtoVAZ on Renault, which in turn is drawing a familiar homerism from local pols in Russia’s Detroit, Tolyatti. In other car-salesman-in-chief developments today, Barack Obama revealed that he believes GM is a world-class automaker because his Cadillac is so badass.
A report about the automotive industry in the BRIC countries, released by the Boston Consulting Group, throws cold water on the low cost production story:
“In manufacturing, companies are generally paying a premium of 5 to 15 percent to manufacture in the BRIC countries, mainly because of diseconomies of scale and higher quality-assurance costs than they incur in the more developed markets; only in Brazil do they actually save money on manufacturing.”
Ooops.
Apart from this astounding revelation, the rest of the report is full of platitudes and comes 20 years too late: (Read More…)
China’s Geely has joined other manufacturers such as Chevrolet, Ford, Hyundai, Renault, Kia, and Toyota, and launched a production line in Russia. Geely opened a plant in Russia’s Caucasus republic of Karachay-Cherkessia, China’s state news agency Xinhua reports. (Read More…)
Remember the BRIC countries, saviors of the auto industry? Brazil, Russia, India, China. Brazil (+11.35 percent,) India (+18.7 percent) and especially China (+45 percent) performed as advertised. But Russia? Russia’s car 2009 car sales are such a disaster that BRIC will stay BIC for the foreseeable future.
These days, no Christmas cheer is complete without a little Opel jeer. Russia’s Sberbank has demanded compensation from GM for reneging on the Opel deal, Sberbank CEO German Gref said in an interview on Russia’s Vesti television channel. Groveled a grouchy Gref: (Read More…)
Shares in the Dutch boutique automaker Spyker soared 23 percent today, reports Reuters, as the firm’s last-ditch bid for Saab goes down to the wire. Spyker, which sold only 43 cars last year and had a market capitalization of only €26.6m as of last Friday, will hear back from GM on its Saab bid by 5pm today. According to Reuters, Spyker has restructured its ownership structure in order to alleviate GM’s concerns about its backing from allegedly mobbed-up Russian financier Alexander Antonov. GM had previously canceled its Opel sale in part because of concerns about its latest technology landing in the hands of Russian investors. Furthermore, Spyker says it that its new offer eliminates the need for a European Investment Bank (EIB) loan approval prior to year end. “We’re very confident we have put forward a proposal that can convince GM in time,” says Spyker CEO Victor Muller. From a more sober vantage point, Swedish Prime Minister Fredrik Reinfeldt warns “we should be careful about fueling new hopes in a situation where the people in Trollhattan, and at Saab and their subcontractors are thrown between hope and despair.”
GM’s CEO and Chairman Ed Whitacre confirmed today that Dutch boutique sportscar firm Spyker is the only bidder for what’s left of Saab after the BAIC deal. Saab insiders insist that the firm can continue without the old tooling and technology sold to BAIC, and they still have their hopes pinned on the new 9-5 model. But, as the WSJ reports, Spyker earned a mere €7.9m in 2008 revenue, and has already endured an €8.7m net loss in the first half of this year. Spyker’s in no position to be saving struggling Swedish automakers. But behind Spyker is Convers Group, a Russian banking group with deep pockets… and a uniquely Russian reputation.
Renault may be playing Russian Roulette, but at least it seems the French automaker is finally playing nicely with Avtovaz and the Kremlin. Maybe the thought of ending up like Mikhail Khodorkovsky spurred Carlos Ghosn into action? Or maybe Ghosn came around when he found out that the Kremlin is going to put $1.7 billion into the ailing Russian car maker. The St. Petersburg Times reports that Renault will invest a mere €300 million in the form of of a technology transfer so that Avtovaz can start building the Logan, Renault’s smash hit in Eastern Europe. It’s like the Fiat-Chrysler deal, only cheaper! Renault will also help Avtovaz develop a new car to replace the Zhiguli (I’d never heard of it, either). Some of this production will happen in Russia’s far east and Renault’s Japanese subsidiary is there to help!
Renault may be about to learn the folly of buying into a Russian company with close ties to the Russian government instead of establishing a presence of their own. Renault recently took a 25% stake in Avtovaz and things have gone from bad to worse. Avtovaz cut its staff by 25% and is now teetering on the brink of bankruptcy. Which is why Russia’s deputy prime minister, Igor Shuvalov, on Sunday said “If the Renault-Nissan alliance wishes to increase its participation to the point where it takes control, Russia will not be against it,”. He then went on to say “we will have to go to other potential partners and investors,”. These are the words which Renault should pay close attention to. (Read More…)
Recent Comments