European sales of new cars rose a tiny 0.9 percent in February, the European manufacturer association ACEA reports. Two months into the year, new car registrations are down slightly by 0.3 percent. (Read More…)
Tag: Sales
Competition may be tightening for midsized sedan sales, but the battle is already well underway in the Mid/Large CUV category. Seven vehicles find themselves within 5k sales of each other at the top of this chart, making for something of a knife fight for large CUV buyers. Even much-hyped new entries from the Explorer and Grand Cherokee franchises (please note: February 2010 volume for both represents sales of the previous model) haven’t broken the stalemate in the war to become King of the Krossovers… in fact, Explorer isn’t even in the bunch battling for first place. Add up the volume, and the Lambda platform is the winner, but this segment still lacks clarity. Let the competition continue!

I know what you’re thinking: “What is a magazine publisher doing certifying pre-owned vehicles?” The answer: selling a lot of cars. Motor Trend’s Certified Pre-Owned (CPO) program, which certifies vehicles and dealers and offers some service features, sold more vehicles last year than Kia or Porsche’s in-house CPO programs, at 10,010 units sold. Which raises questions about both the nature of consumer demands and the efficacy of some of these OEM CPO programs. For one thing, it’s not at all clear why consumers seek out a new car magazine’s stamp of approval on a used car. After all, would you rather have your car certified by its manufacturer or by the magazine that picked the ’97 Malibu and 2002 Thunderbird as its Car Of The Year? Not that Motor Trend has anything to do with its eponymous CPO program, mind you, as that is operated by EasyCare. And that firm has some 2.6m current service contracts, a number that puts MT’s 10k units into perspective. But the real question here is how do CPO sales by brands like Porsche, Kia and Jaguar get beat by a magazine? Given that EasyCare also administers the official Volvo, Mazda, and Jaguar CPO programs, isn’t it a bit odd that the Motor Trend-branded program sells nearly as many cars (or, in the case of Jaguar, more)?
For all the buzz surrounding the Compact segment, the real battle at the moment seems to be in the Midsized (D-Segment) class. As in the C-Segment, Toyota is maintaining its leadership by a healthy margin, but right below it there’s a knife fight between Fusion, Accord, Altima and Malibu (look for this fight to include Sonata if Hyundai brings more capacity online). The fact that Accord no longer has a lock on second place has opened a huge opportunity, as the contenders clamor to become the Camry’s main rival. But this battle for second place has also bifurcated the segment into contenders (15k units and up) and everyone else. And speaking of “everyone else,” Mazda6 dropped off our chart this month with only 2,838 deliveries, hanging out with such underachievers as the Passat/CC (1,750 units) and Saab 9-3 (494).
Unlike a number of segments, the Compact Crossover space has a fairly well-established order. And with no new products in this segment on tap for this year, it’s hard to see this ranking changing too much in the next 12 months or so. Still, the C-CUV is becoming an increasingly important segment, and even if automakers aren’t stealing much share from each other here, all the major models are improving their sales. Could this be the segment where everyone wins?
Say what you want about Toyota’s recent struggles, it still knows how to sell the bejeezus out of its C-segment Corolla/Matrix juggernaut. Toyota’s compact twosome outsold its next closest competitor by more volume than the Kia Forte sold on its own. Chevy’s Cruze is also sneaking up on Civic (please note: Feb 2010 volume for Cruze is actually Cobalt), and VW’s new Jetta is streaking up the charts, landing Volkswagen’s C-segment offerings into fourth place (Golf made up only 2,337 of that volume). Elantra and Sentra are neck-and-neck, although look for Nissan’s aging compact to be leapfrogged by both Hyundai and Ford when fully ramped-up volumes of the new Elantra and Focus hit dealers.
On most weekends, TTAC publishes the fun, frivolous kinds of stories that don’t make it into our regular weekly coverage, exposing our readers to everything from the hilarity of the LeMons series, to obscure automotive histories to pictorials of such undercovered vehicles as vintage Snow Cats. This weekend, however, TTAC is feeding you your vegetables: sales graphs of the major automotive segments from February. We start our coverage with the subcompact segment, where the Nissan Versa continues to kill the competition, proving yet again that what Americans are looking for in a small car is a large car. Kia’s Soul held off the Fiesta’s attack on the number two spot, while Toyota’s Yaris slipped to Kia Rio volume levels and the Scion xD slipped to the bottom of the chart. Meanwhile, few of the long-established names in this segment are beating their year-ago numbers, but look for that to change if gas prices keep going up.
Remember Pontiac? You know, the brand that “builds excitement.” And for all the advertising dollars GM spent over the years, trying to convince buyers that a Pontiac offered something that none of its other brands could, it turns out that quite a few former Pontiac owners have made the switch to Chevrolet and GMC. According to RL Polk
Looking at full-year 2010 data: the Pontiac brand saw 57,641 customers return to market and General Motors was able to recapture 53.3% of them. Historically through 2008, 60% of Pontiac owners have remained loyal to General Motors. In 2010, the loyalty rate fell to 47%, which represents a 13 percentage point decrease in overall General Motors loyalty. With the discontinuation of Pontiac: 33.5% defected to Chevrolet, 11.7% defected to GMC, 6.7% defected to Buick, and 1.5% defected to Cadillac.
Defections to other domestic corporations made up nearly 16% of owners. The Ford brand ranked 2nd in the conquest of Pontiac owners at 10.5%. Chrysler Corporation saw the Dodge brand ranked 9th, capturing 3.2%. Jeep and Chrysler combined were able to conquest 1.7%.
Defections to import makes were nearly 31%. Among the foreign automakers, Toyota was able to conquest 7.7% of Pontiac owners, while Honda was just behind capturing 7.5%.
Best and Brightest, I have to say this confuses me. How did over ten percent of GM’s “driving excitement” brand end up at the its truck brand (GMC)? How did over 14 percent of buyers replace the brand that brought us the GTO and G8 for the mainstream, thrill-free anonymity of Honda and Toyota? How on earth did Dodge, the remaining brand that most resembles Pontiac, only manage about 3%? You may have to let me down gently on this, B&B, but are automotive brands not as important as people make them out to be? Say it ain’t so!
Remember the Saturn Vue? The Theta-based crossover is known around the world as the Chevrolet Captiva (or Daewoo WinStorm… yes, really), and soon it will be known in the US as GM’s latest fleet queen. With some 86% of GM’s fleet sales last year coming from Chevy (about a 35% mix for the brand), GM is apparently trying to insulate its newer products from the fleet queen image, and as a result it’s decided to import the Captiva Sport from Mexico in order
to help satisfy growing demand for compact crossovers by fleet customers.
Keep in mind, this is not the latest Captiva to come out of GM-DAT, but rather the outgoing model that has been in production since 2006. But, according to GM’s release, this isn’t a weakness. Alan Batey, U.S. vice president, Chevrolet Sales and Service explains
It says a lot about our ability to draw on international programs and proven, quality crossovers that we were able to identify and federalize a strong new entrant such as Captiva Sport for the U.S. market. We turned to our global network for a solution to quickly meet the rising demand from local fleet customers and continue to meet strong retail demand for the Equinox.
And if this attitude seems shocking, it’s time to start getting used to it: GM is rumored to be planning this same strategy when it releases its updated Chevy Malibu next year. According to long-standing whispers, the outgoing model will continue to be produced as a fleet-oriented “Classic” model. Perhaps it’s time for GM to roll out a fleet-only brand?
It’s been a good day for drama, what with GM losing its CFO, Saab’s principals turning on each other, Carlos Ghosn showing the first signs of losing his grip on his global empire, and Rs and Ds battling over GHGs. But what today was missing in the drama department was a spat between two legitimate stars, a throwdown featuring the hot young celebs of the automotive world. Well, thanks to ASCA.it [via Carscoop], we have it. Speaking to the Italian press, Ford CEO and industry darling Alan Mulally took on Fiat-Chrysler’s up-and-coming global starlet, the Fiat 500, bashing its chances of success in the US.
Mulally also talks of competing with Chrysler and about the market prospects of the Fiat 500 in the United States, provides: ”I do not see big market space for one car in the U.S. more ‘smaller Fiesta.” He added: ”Who has tried has failed.”
Presumably Mulally was comparing the 500 to Daimler’s Smart brand effort, in which an established automaker attempted to bring a new brand and a premium A-segment city car to the US and failed badly. And Mulally isn’t just idly speculating either: if he thought a sub-sub-compact car would sell profitably in America he’d bring Ford’s Ka, which is built on the same platform as the Cinquecento, here and make a fight of it (hell, it’s already appeared in a Bond movie). And with Chrysler’s plan to sell 55k Fiat 500s in the US this year already “a little bit behind,” it seems Mulally’s skepticism may be well-placed.
Reuters reports that Saab/Spyker partner Vladimir Antonov has questioned whether Saab will hit its ambitious 80k unit global sales goal this year, saying
This means that the company could face capital problems
Thelocal.se provides a little more detail quoting Antonov as saying
I’m not involved in how the company is run so I don’t have access to the numbers. But according to earlier versions of the business plan, they have to sell 80,000 cars this year to stay with the plan. From my point of view, I think that’s a bit too optimistic.
If the goal isn’t reached it would be nice for Saab to have €50-70 million ($69-97 million) as a little something extra to lean on. We’re ready to provide that money if we’re allowed to do so by the [European Investment Bank].
Antonov went on to say that bringing in outside investors would be difficult and that if the EIB loan fell through, something he does not foresee, Saab could be bankrupt “in days.” Needless to say, Saab’s Chief Optimism Officer Victor Muller didn’t take kindly to Antonov’s remarks and is firing back in the press.
Are there any winners of carmageddon? You bet there are: The Germans. They were sheltered from the American meltdown by virtue of a minuscule market share. At home in Europe, they were saved in 2009 by European cash for clunkers largesse. Following that, they could not make enough cars to power the insatiable export machine.
Development pretty much came to a halt in the U.S. and Japan in 2009. It yet has to reach full revs. Flush with cash, German manufacturers never had to stop the development of new cars. Due to the long development cycles, we just begin to see the beginnings of this effect. (Read More…)
In a press conference in the late Chinese afternoon, China’s CAAM announced its official February sales numbers. The Middle Kingdom kept face and avoided a loss. (Read More…)
The Chinese passenger car market did something highly unusual in February: It declined. If the data of the usually not highly reliable China Passenger Car Association is to be believed, that is. They e-mailed to Automotive News [sub] that February 2011 passenger car sales were a minuscule 0.4 percent below February 2010 levels. (Read More…)
Germany is busy digging itself out of a – mostly mathematical – hole. According to data released by Germany’s Kraftfahrtbundesamt, registrations in February were up 15.2 percent compared to February 2010. The graph above tells a different story. (Read More…)














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