Tag: Sales

By on March 23, 2020

BMW dealers are having a problem with the 8 Series. The returning flagship appears to be a bit too rich for North American tastes and retailers are growing annoyed.

According to Automotive News, retailers are upset that BMW didn’t issue enough marketing support to make the public aware that it even exists, and feel that the amount of configuration available works against the vehicle. As a result, many dealerships are sitting on expensive halo vehicles nobody seems to want; the 8 Series now has the highest day supply of any BMW model currently produced.  (Read More…)

By on March 19, 2020

Image: Hyundai

Hyundai Motor America has ceased production at its Montgomery, Alabama assembly plant after a worker tested positive for coronavirus. Unlike the temporary production shutdowns by Honda, Nissan, and the Detroit Three, Hyundai’s idle period seems to be reactionary, not proactive.

That said, the automaker plants to use the downtime to add to its laundry list of measures aimed at protecting workers. (Read More…)

By on March 19, 2020

Nissan Titan XD assembly plant, Image: Nissan

Joining a growing list of automakers, including — as of Wednesday — the Detroit Three, Nissan has announced it will cease production in the United States.

While an automaker with falling sales and bloated inventory isn’t likely to find itself in a car-less position when production resumes, those same elements spell nothing good for a company that was already in dire straits before the pandemic hit. (Read More…)

By on March 19, 2020

The final impact of COVID-19 on the country’s auto industry is becoming increasingly less blurry. In the U.S., the Magic 8-ball foresees a significant hit to dealers and automakers in 2020, with J.D. Power now saying the already cooling market will see 3 million purchases vanish from sales ledgers.

The viral sales cull would bring the industry back to 2012-2013 levels, though at this point there’s too much uncertainty to predict when things return to normal. (Read More…)

By on March 13, 2020

2018 Lexus LS500 AWD - Image: LexusOver the course of three decades, Lexus has accomplished remarkable feats in the U.S. marketplace. While the modern luxury landscape proves how challenging it is for a (non-Tesla) upstart such as Genesis to garner even an ounce of market share, Toyota’s premium brand generated relatively high volume levels from the get-go.

By 1991, only the third year on the market, Lexus had already overtaken all other import premium brands. By 1998, Lexus was able to top monthly luxury sales leaderboards. Then in 2000, Lexus became America’s top-selling premium marque. The Lexus LS, the brand’s flagship sedan, was an especially important piece of the puzzle in those early days. In fact, when Lexus first outsold Mercedes-Benz and BMW on an annual basis, the LS was one of just three Lexus nameplates. Nearly 43,000 copies of the LS were sold in 1990, for example, at a time when BMW’s 7 Series did just a quarter of that volume; and with Mercedes-Benz some 17,000 units abaft.

But as the LS gained license to move upmarket, as the Great Recession came and went, as the tastes of luxury car buyers became the tastes of luxury SUV buyers, the LS became something of a forgotten flagship. By the end of the fourth-generation LS’s tenure, Lexus was selling barely more than 300 LSs per month in America.

Yet with the launch of a new model in 2018, Lexus intended to dramatically increase the U.S. sales volume for its biggest and most costly sedan. And if at first it looked as though Lexus might just have forecasted accurately, a second glance reveals just how far off the mark even Lexus can be. (Read More…)

By on March 11, 2020

This won’t be the last prediction you read that erases millions from the United States’ 2020 new vehicle sales tally.

Morgan Stanley now says the rapidly growing COVID-19 pandemic (the World Health Organization declared it one midday Wednesday) will send auto sales tumbling at a far steeper rate than initially forecasted. At the beginning of the year, of course, no one had heard of this illness. (Read More…)

By on March 10, 2020

Some 12 years and one month ago, Tesla CEO Elon Musk delivered the firm’s first electric vehicle… to himself. Fast-forward to today, and electric vehicle are sprouting from automakers the world over — including the “legacy” automakers Teslaphiles so often deride as out of touch.

On Monday, the company that opened the floodgates for EV proliferation marked a production milestone once thought of as inconceivable: its millionth car. (Read More…)

By on March 9, 2020

Denis Le Not 2019 Nissan Altima unveil - Image: Nissan

The new-for-2019 Nissan Altima, arriving in the fall of 2018, marked a significant departure from the previous model. For starters, there was no V6 on offer; a turbocharged 2.0-liter four-cylinder engine with variable compression technology set up shop as the uplevel option. Also different was the appearance of all-wheel drive.

In Chris’ review of an attractive AWD Altima, he made note of Nissan’s enthusiasm for the technology, with the automaker’s U.S. brass claiming a significant take rate for Altimas with four driven wheels. That may be true in the U.S., but how does a traditionally front-drive model fare when it’s only available in AWD? Canada has the answer. (Read More…)

By on March 9, 2020

The affliction of quarterly sales reporting seems to be particularly virulent, as the practice has jumped from its domestic host and is now infecting foreign automakers. Regardless, some OEMs still report sales on a monthly basis.

Despite gathering economic gloom and an approaching pandemic, February was a hot month for new vehicle sales, though the numbers weren’t entirely organic. (Read More…)

By on March 2, 2020

Volvo’s not whispering in anyone’s ear, but Volvo dealers surely are. That’s how we’ve learned that Volvo Cars plans to insert two new vehicles at the top and near the bottom of its current lineup.

According to dealers, a range-topping XC100 will soon take its place atop the model ladder, with a coupe-like crossover slotted well below. How else is Volvo supposed to keep its sales momentum? (Read More…)

By on March 2, 2020

An outbreak of novel coronavirus that leapt from China to South Korea last month sent auto sales tumbling in February.

While the South Korean outbreak originated in a tight-knit religious sect, it soon entered the surrounding community. The country’s government moved quickly to curtail the virus’ spread, declaring an extreme threat on February 23rd. It didn’t, however, lock down down its third-largest city, Daugu, in a China-style containment effort. Coronavirus cases in South Korea now top 4,200.

As the disease forces South Koreans to change their habits, one side effect has been the avoidance of new car dealers. (Read More…)

By on February 28, 2020

It’s not unexpected, but it still comes as a blow. The impending loss of the Dodge Grand Caravan stands to sadden lovers of the industry’s longest running, most inflation-resistant minivan, but it’s a truly bitter pill for workers at Fiat Chrysler’s Windsor Assembly Plant.

As reported yesterday by Canada’s Financial Post, the Grand Caravan — darling of Lee Iacocca, chariot to young soccer players for decades — will cease production at the end of May. (Read More…)

By on February 27, 2020

2020 Toyota Camry AWD 2 - Image: Toyota

In a shrinking U.S. midsize sedan market, Toyota’s slice of the pie is the biggest. In fact, despite its own year-over-year decline in 2019, the Toyota Camry’s slice of the U.S. midsize market actually increased to 25 percent last year because its decline was comparatively modest.

Now Toyota has its sights set on a corner of the midsize car market the brand has left uncontested for nearly three decades. Not since the Gulf War (no, not that one; this one) has Toyota fielded an all-wheel-drive Camry in the United States. And just as Toyota exerts its control in the overarching midsize car segment with a heavy hand, the automaker expects to do the same in the all-wheel-drive sub-segment of the same category.

Toyota has designs on 50,000 annual Camry AWD sales in the United States.

Oh, Subaru Legacy, where doth Toyota’s success leave thee? In the shadows. (Read More…)

By on February 27, 2020

The growing spectre of coronavirus, an illness currently knocking on every country’s door (and waltzing past the threshold of many), has led Moody’s Investor Service to take an axe to global car sales projections.

On Wednesday the firm erased earlier predictions of a mild cool-off in 2020, replacing it with a steeper volume loss. Given recent reports of automakers scrambling to circumvent supply chain disruptions, idling plants, and a near-total drop in new vehicle sales in China, the prediction has legs. (Read More…)

By on February 26, 2020

Image: Subaru

Turning the five-door Impreza into the lifted Crosstrek was a brilliant bit of strategy for Subaru. Sales of the jacked compact soared following its late-2012 release, rising year after year until 2018, where it managed 144,384 U.S. sales.

While the model slipped last year, Subaru is not content to leave things be. Later this year, the automaker will answer a long-standing cry from Subaru loyalists and endow the Crosstrek with moar power. (Read More…)

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