So far, auto marketers and market analysts have focused on the more than a billion people in China who do not have a car. This will remain a lucrative target for a long time. China Economic Daily has identified another attractive target group. People who already have a car. (Read More…)
Last month, I asked whether the UK car market had taken a blue pill. The reason I’d asked is because sales were rising despite the local “bangers for cash” scheme had ended months ago. Well, it appears that the effects are finally wearing off (I was going to say “flopping” but we’ve used that metaphor enough). The SMMT reports that UK new car registrations fell 13.2 percent in July 2010. This marks the first month in this year where sales dropped. This is expected to continue through 2010 as the market slows down. This is not surprising as the government cutbacks will start to take effect this year.
“A drop in private registrations compared to the scrappage-fuelled months of 2009 was expected and has brought the first market decline for 12 months,” said Paul Everitt, SMMT chief executive. “Subdued consumer confidence and a still fragile economic recovery make the outlook for the remainder of 2010 challenging, but a stronger than expected first half means full year volumes are still forecast to exceed 2009’s total.”. Another curious finding of the report was how diesel vehicles are now the dominant powertrain of choice, with market share up to 50.6 percent. Anyway, shall we take a closer look at the figures? (Read More…)
Of the “Big Six” midsize sedans, Malibu is starting to emerge as a consistent number three to the Camry/Accord’s established one-two positioning. Fusion and Altima have swapped spots, and the Sonata is stuck at 17k units due to production capacity constraints. Meanwhile, the Impala is only just holding off… the Prius? Crazier still, the Prius/Impala 14k volume level is about double of the next best-selling mid-to-large sedan nameplates (Buick LaCrosse, Nissan Maxima, Dodge Charger are all in the 6k-7k level). Extended one-month chart after the jump…
In Europe, hybrids are treated as the work of the devil. In America, hybrids are more a statement of political leanings. Japan is downright hybrid-kichi (crazy). Exhibit A: Toyota’s Prius sales. (Read More…)
Another month, another sales record for Hyundai/Kia. At this point, it’s getting tough to expect anything else. Elantra took top honors for the Korean concern last month, as Hyundai USA CEO John Krafcik confirms that sales of the new Sonata and the Santa Fe are both capacity restrained at this point. Krafcik tells Automotive News [sub] that an undisclosed US production capacity increase is in the works, as Hyundai is selling Sonata and Santa Fe faster than they can build them. Soul and Sorento are hitting their stride for Kia as well, with the Soul cresting 8k units last month and the Sorento topping 9k. But perhaps one of the best signs that Hyundai/Kia are in a good place is that only the aging Accent failed to beat its Cash-for-Clunker-driven July 2009 number. We’ll see what happens next month, but further out, Krafcik tells AN [sub] that Hyundai is targeting a 50 MPG fleet average for 2025. Even with no plans to sell pickups in the US, Hyundai’s prospects look bright in this market.
Toyota pulled back on incentives last month, and paid the price with a 6.8 percent decline in sales compared to July 2009. Between this and the fact that year-over-year comparisons are skewed by July 2009‘s Cash-For-Clunkers effect, it’s almost no surprise that Toyota’s smaller and value-oriented models were almost uniformly down on the month. But a look at last July’s report shows that the Yaris, Corolla and the Scions actually lost volume during the first month of Cash-For-Clunkers. A similar situation is playing out at Honda, where the Fit has fallen for the second July in a row, and the Civic dropped hard after gaining only three percent last July. Stranger still: both firms, which earned their US market spurs on the back of efficient cars, beat their July 2009 “truck” numbers but failed to match car volume. My, how things change!
Nissan may have broken its own incentive record last month, but it was GM that blew the lid off the competition. According to Edmunds’ True Cost Of Incentives Index, The General loaded up nearly $1,000 more in incentive spending compared to its closest competitors, and killed the industry average by $1,340. Combined, Detroit spent $1.7 billion, or 57.3 percent of the total incentive expenditures last month. And according to Edmunds,
Analysis of incentives expenditures as a percentage of average sticker price for each segment shows large cars averaged the highest, 13.5 percent, followed by large trucks at 12.4 percent of sticker price. Premium luxury cars averaged the lowest with 3.5 percent and sport cars followed with 3.9 percent of sticker price.
Ford may have beat its July 2009 number last month, but sales at the Blue Oval brand still fell compared to the month before. Perhaps more embarrassing still is the fact that the recently-canceled Mercury brand managed to move more volume than Lincoln, despite the fact that both brands underperformed compared to both June 2010 and July 2009.
Set the way-back machine to our July 2009 Chrysler Group sales post, and a certain amount of deja-vu might just set in. Last Summer, Chrysler’s version of success was a mere single-digit percentage volume decline. This July, Chrysler’s big accomplishment was a five percent improvement over last July’s number. Last July we thought the Chrysler brand in particular was “toast,” and based on this July’s numbers, we can’t say we’ve found much to change that opinion, as ChryCo’s eponymous brand dropped 11 percent year-over-year, and shed over 3k units of volume compared to June. Chrysler Town & Country outsold the rest of the brand alone at 8,083 units, an 18 percent gain.
Yes, GM’s “core brands” Chevy, Buick, GMC and Cadillac combined for a 25 percent improvement over their Cash-4-Clunker-fueled July 2009 performance, although The General moved so many Pontiacs and Saturns during July of ’09 that overall sales were up only an anemic 5.5 percent. Because C4C boosted sales of value-oriented models last July, Chevrolet was up a mere 12 percent, while GMC was up 27.2 percent. The big gains in year-over-year volume came from Buick and Cadillac, which 136 and 141 percent combined. In short, every year-over-year number we’re looking at has been deeply skewed by last year’s C4C program, meaning volume numbers and month-to-month numbers will be the keys to properly analyzing this month’s sales results.
(Read More…)
China’s red-hot growth numbers are coming down to earth. Which doesn’t mean that the Chinese are stopping to buy cars. We are now getting into a territory where previous year sales increases were so insane that any more outrageous growth would simply be certifiable. In July 2009, sales in China had exploded by 70 percent. A month later, in August 2009, sales nearly doubled from a year earlier. Any growth that betters these numbers is amazing. (Read More…)
Sales numbers for the US market in July should drop today, and based on an early analyst survey, the market’s only recovered to a 12m SAAR at best. Estimates aside though, it’s beginning to look more and more like the US market for new cars is approaching a “new normal.” How so? Automotive News [sub]’s Jesse Snyder figures it’s
Because discipline is breaking out all over– at manufacturers, suppliers and dealerships.
Even Snyder’s headline captures the mood of cautious realism that’s suddenly taken hold of the auto industry: though the market appears to have moved towards 12m annual units in July, Snyder’s analysis is headlined Life at 11 million U.S. sales.
(Read More…)
Official numbers for July sales in Germany are out now, and did we mention that the Verband der Importeure VDIK (German Association of Car Importers) is usually reliable? They said 237.500 cars in July. The official number, as reported by the Kraftfahrtbundesamt, is 237.428. The official drop is 30.2 percent. (Read More…)
Official numbers for July sales are not out yet (the Kraftfahrtbundesamt will report later today aor tomorrow), but Automobilwoche [sub] heard from the usually reliable Verband der Importeure VDIK (German Association of Car Importers) that new registrations dropped in July by 30 percent compared to July 2009. Germans bought 237.500 cars in July. This is bad, but not as bad as it sounds. (Read More…)
Yesterday, I wrote about how GM had beaten the French and made them concede benefits in return for job security. Well, it seems that the French got their own back on GM in a round about sort of way. Bloomberg reports that Opel sales in France dropped a massive 30 percent to 6,462 units in July. This doesn’t bode well for Nick Reilly, head of GM’s European division, as he tries to make Opel attractive enough for the corporate mothership to finance a turnaround with American taxpayers’ money. Shall we take a closer look at the French sales figures…? (Read More…)
Recent Comments