Tag: Sales
The big surprise in this segment? The fact that Nissan’s Versa has quietly become America’s top choice in the B-segment. All of a sudden we’re anxious to find out what percentage of those sales are of the sub-$10k stripper version. But even if that percentage is high, it wouldn’t mean that this segment sells on price alone. After all, Kia’s Soul is steadily gaining fans despite costing more compared to the competition than Kias usually do. In short, upscale does work… even for budget brands in a budget segment.

Ah, segment analysis. Each automaker has its own product strategy, and none of them are designed to make apples-to-apples comparisons easy. So we’ve lumped large family sedans from automakers with a mass-market sedan positioned above their mainline D-segment sedan (Impala, Azera, Avalon, Taurus) in with entry-premium FWD cars like the ES350 and Buick LaCrosse. Since we’re comparing a nebulous segment anyway, we threw in the entire sales performances from entry-premium brands like Volvo, Saab and Acura. Not a perfect comparison in many ways (Impala would be better compared to the D-segment sedans below, for starters), but then we’re not charging you a damn consulting fee, are we?

With today’s release of Chevy Cruze pricing information driving debate over compact-segment value, what better way to kick off our May sales analysis than with a look at some of the biggest names in the “C” segment? From top to bottom, each of the big nameplates in this segment enjoyed year-over-year growth last month. Can the new Cruze steal some of that growth from its established peers?
The Lexus LF-A is sold out. Your $375k may now resume burning a hole in your pocket, bank account, investment portfolio, Scrooge McDuck-style treasure vault. Bonus LF-A trivia point (courtesy: Automotive News [sub]): one out of every three LF-As sold in Europe went to Germany. And that’s all Toyota will say about that. Meanwhile, ToMoCo’s other, more “mission critical” sales numbers are slightly less inscrutable…
No sooner had TTAC posted its list of Top Ten Automakers (by volume), than Renault-Nissan CEO Carlos Ghosn weighed in on his firms’ chances of moving on up. He tells Reuters:
Very likely this year, we should be in the top three
Volkswagen is currently in third place, with 6,290,000 units built in 2009. Nissan was in eigth place last year with 2,744,562 units (down 19 percent), while Renault came in tenth with 2,309,188 units (down 4.5 percent). Combined, the two firms accounted for 5,053,750 units, or about 1.2 billion units fewer than VW’s third-place showing (and only a few hundred thousand better than Ford, in fourth place).













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