With rumors of another GM executive shakeup flying thick and fast, we expected a downright miserable sales performance from The General in February. By the year-over-year numbers [full release here, sales numbers in PDF format here], there’s no such flow of red tape, as GM’s four “core brands” gained 32 percent and total sales (including Hummer, Pontiac, Saab and Saturn) were up 11.5 percent. But that’s in comparison to February of 2009, when GM’s sales were down 53 percent from the year earlier. In short, GM appears to have hit bottom in terms of volume, but it still has yet to recover to anything close to 2008 volume.
(Read More…)

Shortly after emerging from bankruptcy last July, when GM’s sales were still showing few signs of recovery, then-Sales and Marketing boss Mark LaNeve had his marketing responsibilities stripped about a week before monthly sales came out. In a matter of months, LaNeve was out the door. Sales and marketing were rolled together again when Susan Docherty took over for LaNeve, but over the weekend it was once again stripped away, in one of the first signs that Docherty’s star is no longer rising at GM. And lets go ahead and start assuming that February sales must be looking fairly grim, because the only real explanation given to Automotive News [sub] is that

The shakeup shows that Chairman and CEO Ed Whitacre is impatient to boost sales and for consumers to appreciate what he believes is the high quality of GM vehicles. When he became chief executive in December, Whitacre said his sales and marketing team would need to show results quickly.

The perception gap claims another victim! But Docherty’s downgrade is Mark Reuss’s gain. The former Holden boss, now GM’s President of North American operations, will assume the sales responsibilities, leaving Docherty time to focus on the marketing side and polish up her resumé.

(Read More…)

Japanese sales of new cars and trucks continue their solid comeback in February. Japan has filed away carmageddon. Japan is utterly unimpressed by the Toyota troubles. Japan has not been spared Toyota recalls. The hearings and public apologies have received wide coverage in Japan. And what is the Japanese reaction? A plus 47.9 percent vote of confidence. With the currently very tight Japanese wallets. There is a long waiting list for the Prius, Toyota’s best selling car. [Editor’s note: Japan is currently in the throes of its own Cash-for-Clunker prgram]

Also interesting: Sales of minivehicles, formerly feted as the future, are barely holding their own, whereas sales of “real” cars continue their double digit climb. Let’s look at the numbers: (Read More…)

Toyota may record “a double-digit drop in the automaker’s U.S. sales for February,” says The Nikkei [sub] today. The Nikkei bolsters the assessment with interviews at dealerships in the U.S.A., but knowing the Nikkei, a sales droid in northern California is not their only source.

The Nikkei notes that “Toyota was the only major automaker to suffer a double-digit sales decline in the U.S. last month. Its sales were down 15.8 percent from a year earlier, compared with the 24.4 percent and 14.6 percent growth enjoyed by Ford Motor Co. and General Motors Co..”

A continuation of this trend would be extremely dangerous for Toyota. We are comparing with the absolutely worst times of carmageddon, and if you are double digits below carmageddon, you roast in hell. (Read More…)

Surprisingly good news out of Japan: Seemingly unimpeded by the Toyota-bashing, production of cars, trucks and buses in Japan increased 30.7 percent on year in January. Output is up for the third consecutive month, the Japan Automobile Manufacturers Association said today via The Nikkei [sub]. Vehicle output rose to 753,773 vehicles in January from 576,539 vehicles in the same month a year earlier.

Even better fared Japan’s exports of cars, trucks and buses: Exports shot up 45.6 percent from a year earlier in January, the first rise in 16 months, says The Nikkei [sub] in a separate report. “Shipments to key markets such as Asia, Europe and” – gasp – “North America increased in line with recovering auto demand.” To this embedded observer, it seems as if the jobs created by this brouhaha are in Japan.

Let’s see what the next month brings, especially in the U.S. Awfully little, predicts Reuters. (Read More…)

Long time depressed car production in Japan continues to show robust signs of life, mostly caused by equally surprising domestic demand and a pick-up in exports. And there is another explanation … (Read More…)

GM and Chrysler were already culling dealers before their bankruptcies, which hastened the process. Many of those dealerships were profitable businesses, often family owned, whether or not they were ultimately an asset to the parent automakers. Dealers have established regional brand equity, being major advertisers in their markets. The dealers losing their franchises have explored what few options they have. There are lobbying efforts at the state and national levels to protect the affected dealers with some kind of legislation. Some have signed up with Hyundai & Kia, as the low priced Korean automakers thrive in the recession. Others, recognizing that new car sales are often a wash, and that repair service and used car sales are profit centers, have stayed in business as used car dealerships or automotive service centers.

Now Sears Roebuck & Co. has offered some of those culled dealers another lifeline. Banking on the reputation of its DieHard battery brand as well as being one of the country’s leader tire retailers, Sears is launching the Independent Sears Auto Center franchise program, starting with a former Chrysler dealer in New Jersey, the Coleman Auto Group. Participating stores will offer Sears’ full automotive product line of batteries, tire, accesories as well as repair services and replacement parts.

(Read More…)

Europe’s ACEA, the Association des Constructeurs Européens d’Automobiles, better known as the European Automobile Manufacturers Association, has finally gotten around to tallying new car sales in Europe for the month of January. Europe as defined by the ACEA consists of the EU states, plus the three EFTA holdouts, Iceland, Norway and Switzerland.

First, the good news: January new passenger car registrations in Europe increased by 12.9 percent. With the exception of Germany (-4.3 percent,) the larger markets are all sputtering along nicely: France (+14.3 percent), Spain (+18.1 percent), the UK (+29.8 percent) and Italy (+30.2 percent). In total, 1,058,868 new cars were registered in Europe.

On the market share front, the Volkswagen Group maintains to be the king of the European hill with a 20.6 percent share. Next up are PSA (14 percent) and Renault (10.7 percent). The French are getting frisky: Renault added an impressive 3.1 percent to its January market share, PSA 0.6 percent. Now for the bad news: (Read More…)

We get a lot of mail here at TTAC, and we do make an effort to get to as much of it as we can. For example, reader kevin recently wrote in to say how much he enjoyed our past market share breakdowns, and asked us to publish a chart for December 2009. Because he asked so nicely (and succinctly), his wish has come true in the form of this chart. If you have questions, comments or requests for TTAC’s staff, just drop us a line at our contact form. If you’ve already tried contacting us with something important and haven’t heard back (yes, these things do happen), just send us one more email before you give up. We always appreciate the interest, we just don’t always have time to tame the raging inbox. Meanwhile, is Chrysler really two percentage points behind Honda already?

Here’s something positive you may get out of the Toyota recall debacle: Cash on the hood and a Hyundai-like warranty. Reuters says that Toyota is discussing a range of options with its U.S. dealers to support sales.

Toyota already gives a $1,000 “loyalty bonus” to match monies offered by GM, Ford, Chrysler and Hyundai to Toyota customers who want to abandon their brand. Toyota is now thinking to pay a total of $2000 to returning Toyota customers, an anonymous source told Reuters. If this turns into a bidding war … (Read More…)

Don’t bogart that joint: Toyota will recall about 8,000 model-year 2010 Tacoma pickup trucks in the US. Not for unintended acceleration, or brake gremlins, but for good old cracks in the joint portion of the drive shaft, says Reuters. The front drive shafts are manufactured by Dana Holding Corp, and the affected vehicles were produced from mid-December 2009 to early February. (Read More…)

Given the growth this segment has enjoyed over the last year, it’s more than a little odd to see the Escape taking top honors. After all, it’s received a single refresh since it went on the market in 2000. On the other hand, fleets dug Ford last month. [Please note that the outgoing body-on-frame Kia Sorento sold 3,621 units in January 2009]

GM sold a lot of compact cars in January. Gm also had a high percentage of fleet sales in January. Coincidence? We think not. [Please note: VW Rabbit sales do not include GTI]

Premium cars are a hard sell? Not in China. The Chinese developed a ravenous appetite for Germany’s luxury brands. In January, all three German premium makes, Audi, BMW, and Mercedes, more than doubled their sales, reports Das Autohaus. (Read More…)

Incentives are a tricky hand to play. On one hand, you can’t be mean in putting cash on hood, because you want to bring customers into your showroom. On the other hand, too much cash on hood, looks bad and in the long term, it’s proven to be bad for business. So, Edmunds’ January 2010 incentive figures for the United States [release via benzinga.com], were a very interesting read.
(Read More…)