The Japanese press is making a big to-do out of the combined 2009 sales of Volkswagen and Suzuki. Or rather out of the fact that the two together sold more than Toyota. „Suzuki-VW Beats Toyota In Global Sales In ’09” headlines The Nikkei, as if the two would be one company.
That the two of them could easily crush Toyota is no news to TTAC readers. When we announced the VW-Suzuki nuptials on Dec 9, 2009, we said: “Suzuki has an output of 2.36 million units a year; added to VW’s sales, Toyota would be toast.”
The Nikkei did the adding, and writes: (Read More…)
On the back of a 45 percent growth that propelled Chinese car sales to 13.6m in 2009, and faced with a shortage of cars that doesn’t allow them to feed China’s ravenous appetite for even more cars, Chinese automakers are racing to build more plants. The combined capacity of the 10 largest players is expected to balloon from around 12 million units in 2009 to a breathtaking 21 million in 2012, today’s Nikkei [sub] reports.
Optimism is a rare commodity in the auto industry these days, and nearly all of it comes from the so-called BRIC nations of Brazil, India, China and (to a lesser extent) Russia. India in particular is being targeted as one of the few growth opportunities for the industry’s global players. Nissan/Renault, Volkswagen, Honda, Ford and GM have all recently announced major initiatives to target growth in India’s entry-level market, and GM even gave up control of its Chinese operations in order to beef up its Indian presence. But, as the Hindu Business Line reports, India could be staring down the kind of overcapacity that is causing so many headaches for automakers in mature markets.
Remember how GM brags that they are the largest auto manufacturer in China? CAAM, the China Association of Automobile Manufacturers says otherwise (via Gasgoo.) Here is the official CAAM list of the 10 largest passenger vehicle manufacturers in China, and their units sold in 2009:
Shanghai Volkswagen Automotive Co: 708,100 units
FAW-VW Automobile Co Ltd: 669,200 units
Shanghai General Motors Co Ltd: 668,200 units
Beijing Hyundai Motor Co: 521,000 units
Dongfeng Nissan Ltd: 459,300 units
BYD Co Ltd: 448,400 units
Chery Automobile Co Ltd: 409,300 units
Guangqi Honda Automobile Co Ltd: 337,200 units
Tianjin FAW Toyota Motor Co Ltd: 334,700 units
Geely Holding Group Co Ltd: 329,100 units
Taken into account that VW makes their Chinese cars with two joint ventures, SVW and FAW-VW, Volkswagen’s combined total rises to 1,377,300. The imported VWs bring the number well above 1.4m . (Read More…)
Despite what you think of Toyota, it’s a company you should respect. They brought reliability to cars when others couldn’t. They popularised lean manufacturing techniques that others are still trying to copy. And they introduced green technologies at a time when petrol was cheap and still made a success of it. In short, when Toyota put their mind to it, they can make a good success of just about anything… except for the European market. For some reason, Toyota cannot make in-roads in the European sales no matter how hard they try, and the latest set of data suggests that that trend is continuing. (Read More…)
Smart’s new President, former Saturn overseer/undertaker Jill Lajdziak, knows how the dying brand thing works. With Smart sales down a (barely) Chrysler-beating 41 percent on the year, the Penske-owned Smart USA is teaming up with Daimler Financial Services (Smart vehicles are produced by Daimler in Europe) for a good-old captive lease deal right out the old GM playbook. According to Automotive News [sub], Smart is offering
a 36-month lease for $169 a month, $999 down, a $595 acquisition fee and the first month’s payment due at the time of the lease.
That’s a lot more realistic than the the old deal they were offering ($3k down, $200/month) but we’re still talking about a 10k miles-per-year lease. On a car makes a Yaris seem luxurious, overpowered and confidence-inspiring. Incidentally, were you aware that the Smart ForTwo was first introduced way back in 1998? The more you know!
An interview with Forbes the boss of the Korean Development Bank, which GM-Daewoo still owes several billion dollars, reveals that GM’s South Korean unit had a debt-to-equity ratio of 912 percent as recently as last June. GM “rescued” its crucial small-car development center by buying up all $413m of GM-Daewoo’s recent share offering, keeping the the KDB from imposing its will on the automaker. That was enough to keep the wolf from Daewoo’s door in the short term, but if Daewoo is ever going to develop a new generation of GM small cars and global products, it will have to address its $2b KDB debt and raise additional funds. For now though, GM-Daewoo is just hoping to keep a little momentum going.
According to our data, the full-size pickup segment declined by 29.4 percent last year. Of all full-sized pickups, the Chevy Silverado lost the most volume, dropping 32 percent and an eye-popping 148,521 units compared to 2008. GMC Sierra dropped 33.6 percent, or about 56k units. Overall, GM shed half a million pickup sales last year, as its total truck sales fell to 1.2 million. When you’re losing that kind of volume in a shrinking segment, you know it’s time for a hold-em-or-fold-em moment. According to the Detroit News, GM is doubling down on its full-sized truck ambitions, allocating “several hundred million” of your tax dollars towards a re-working of the GMT 900-based trucks.
Chrysler’s sales fell 36 percent last year, as bankruptcy and some of the weakest products on the market conspired to keep sales and market share trending downwards. CEO Sergio Marchionne figures Chrysler’s slide has hit bottom, and indeed his turnaround hinges on considerable improvement over last year’s dismal numbers. How much improvement? Marchionne tells the Freep that ChryCo needs to sell 1.1m vehicles in the US next year, an 18 percent improvement on 2009’s number, in order to reach his break-even projections. Worldwide, Chrysler needs to sell 1.65m vehicles, or 27 percent more than last year. Given the downward sales and market share momentum, the overall uncertainty of the US market, and the lack of new products until the end of this year, reaching those volume numbers won’t be easy. Especially because Marchionne refuses to cut any corners.
GM has a tough row to hoe in 2010, with the launches of key products like the Cruze and Volt going on sale, an IPO to worry about, and a sales slide (down 30 percent for 2009) to reverse. Still, according to GM’s new North American boss Mark Reuss, navigating the congressionally-mandated dealer arbitration is the top challenge of the coming year. At a speech last night, Reuss told reporters from Automotive News [sub] that:
I welcome this as an opportunity for GM and the dealership network to go through a change in our network with integrity,
As opposed to the arbitrary bankruptcy-era dealer cull? (Read More…)
With the Japanese Yen hovering around the 91 to 1 U.S Dollar exchange rate, a bullish VW focusing on boosting their market share in North America and Ford rising up, Toyota are probably a bit depressed. Business Week reports that, for the second year in a row, Toyota have resigned themselves to the notion that their North American division will post a loss this fiscal year. This will, almost certainly, have a knock-on effect in Toyota’s ability to turn a profit in the North American market, even after more cost cutting. “The finance company is having a solid year, so if you include that it will be so much easier to say positive things,” Yoshimi Inaba, Toyota’s North American chief executive, told reporters in Detroit. “We are still trying hard to improve (sales and manufacturing operations).”
Having been told by the Secretary of Transportation that the Chrysler Group’s motley assortment of new trim level names, rebadged Lancias, decal-sporting special editions represents “the cutting edge of developing the kind of products that I think people in this country, and also in other countries, are really going to feel very favorable toward,” CEO Sergio Marchionne apparently thought enough had been said about his struggling bailout baby. As CBS reports, Marchionne suddenly canceled a 45-minute scheduled press availability before he had the chance to confirm LaHood’s astonishing opinion.
This graph of Hyundai’s market since 1993 is a refreshing antidote to yesterday’s depressing Detroit market share picture. And it doesn’t take a whiz kid to deduce the single most important factor in Hyundai’s success. Notice a bit of an uptick starting in 1998? That was the year Hyundai introduced its 10 year, 100,000 mile warranty. It’s been suggested before on these pages that GM should address its “perception gap” with meaningful improvements in warranty coverage rather than more talk. After all, if it could fix Hyundais weak 1990s-era rep, it couldn’t hurt The General’s. This seems to be conclusive proof that warranties matter as much as the products they cover. After all, what good are a few extra horsepower or more interior room to a consumer compared to insulation from risk?
Unfortunately, we’ve discovered a slight problem with our list, namely that imported and domestically-produced models are listed separately (as our data comes from a firm that mostly works with suppliers). For the Top 25, this means that the numbers for vehicles produced domestically and imported (like the CRV and RAV4) are off. We ask for your patience while we work with our data provider to fix this problem.
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