Tag: Sales

By on April 16, 2019

Ram 1500

Fiat Chrysler doesn’t break down its Ram pickup sales figures for us wordy-typey slobs, so it isn’t easy to figure out just how much the held-over 1500 Classic has helped the brand’s soaring sales. FCA decided, last year, that the old-generation half-ton should remain in production, and not just to smooth things over while the new-for-2019 1500 got up to speed.

Well, we now have a better idea of just how useful that strategy was. Go figure — scores of American truck buyers are willing to forgo refinement for a lower price on a big, brawny pickup. (Read More…)

By on April 9, 2019

Image: Toyota

The first quarter of 2019 reflected a long-predicted cooling off of U.S. auto sales, with volume falling 2 percent. A few automakers bucked the trend, but the news was generally unpleasant. Of course, rising average transaction prices and a bevy of high-margin trucks, SUVs, and crossovers softened the blow for those who got their lineups in order ahead of time.

One segment that gets very little attention — for many reasons — is the lowest rung of all: subcompact cars, which traditionally provide a stepping stone for buyers just entering the market. Many journos bemoan the loss of low-priced cars, claiming relatively cash-strapped Millennials stand to be priced out of the new vehicle market by rising MSRPs and interest rates. It’s true — the herd is thinning, with the last quarter bringing about the death of the Chevrolet Cruze. (This writer actually bought one; the jury’s out if anyone else out there did.)

Still, despite the industry flux, some nameplates continue to earn the love of buyers who choose to spend as little as possible on a new car. (Read More…)

By on April 4, 2019

As both Ford and General Motors have moved to annoying quarterly sales reporting, we’re getting into this whole “quarter” thing. Against our will, mind you, but that’s enough bitching for now.

We told you earlier how Ford’s looking smug as GM and Fiat Chrysler duke it out for second place in the full-size pickup segment (FCA’s winning), but what does the overall health of the truck market look like? As it turns out, it would look a lot worse without a new addition that showed up, fashionably late, in January. (Read More…)

By on April 4, 2019

2019 RAM 1500 front quarter

There’s a chill in the auto industry that wasn’t present a year ago. Sales are down compared to this time last year, with only a select few automakers posting year-to-date gains. Among members of the Detroit Three, volume loss is the order of the day.

Over the first three months of 2019, Ford sales sank 1.6 percent, General Motors sales declined 7 percent, and Fiat Chrysler volume dropped 3 percent. While the long-predicted slowdown is upon us, rivalry in the lucrative full-size pickup segment has never been hotter — and the battle for second place among the top three truck nameplates shows no signs of ending. (Read More…)

By on April 2, 2019

2019 Ram Power Wagon

Talking heads have been warning for days that the auto industry should prepare itself for a rougher than usual ride in 2019, speculating that sales for the first quarter would be softer than what we’ve seen in past years.

This proved to be true, as players such as the Detroit Three, Nissan, Toyota, and Mazda all conspired to drag the industry down by just over three percent compared to this time last year. Fortunes were better at places like Kia, Hyundai, and Honda, each of whom recorded jumps in volume – two of them quite healthy.

(Read More…)

By on March 27, 2019

2017 Jeep Compass Trailhawk - Image: © Timothy Cain

Let’s get one thing clear right off the bat: unless otherwise stated, the “SUVs” mentioned in automotive studies refer to all utility vehicles, regardless of unibody or body-on-frame construction.

Utility sales surpassed passenger car sales in the U.S. in 2016 and never looked back. There’s an ever-growing number of them out there, and, with automakers now straddling segments (the Mazda CX-30, for example), expect the market swamping to continue apace. In a new Cox Automotive study that contrasts today’s market with 2008’s (while taking a peak at the future), the answer to the question “Has the SUV market peaked?” is most definitely “no.”

The market has legs, but the passage of time means it’s showing signs of saturation —  with a number of headwinds now buffeting automakers looking to clean up in this ultra competitive field. (Read More…)

By on March 26, 2019

2020 Toyota Corolla - Image: Toyota CanadaPromises that “This will be the sedan that saves cars” and “The passenger car comeback starts here” are so 2017.

2018 welcomed the arrival of high expectations in the form of an all-new Toyota Camry and an all-new Honda Accord. The results were predictable, if not in the eyes of automaker CEOs, then surely for the rest of us. Camry and Accord sales each fell to a seven-year low, the refreshed Hyundai Sonata plunged to a 15-year low, and Mazda 6 volume hit an all-time annual low.

Now it’s time for an all-new version of the Toyota Corolla.  Rather than suggest the Corolla will revitalize the compact car segment by generating renewed demand across the board and ending a mass migration to crossovers, Toyota’s prediction is much more realistic.

According to Toyota, sales of the all-new-much-improved Corolla will decline. (Read More…)

By on March 12, 2019

After rising steadily for almost three decades, China’s end of the economic seesaw seemed to hit its maximum elevation early last year, thus kicking off a swift plunge. For foreign automakers hoping to cash in on a burgeoning middle class hungry for cars, lofty dreams were pared back.

New vehicle sales in the world’s most populous country fell for the first time in 28 years in 2018, and the first two months of 2019 show no change in the market’s downward trajectory. (Read More…)

By on March 4, 2019

Subaru Ascent

Most people don’t care to venture out into the frigid weather unless it is absolutely necessary, instead reserving time for indoor activities such as enjoying the heated delights of the nearest wood-burning stove. Given the sales results shown here for February, it would indeed seem that car buying doesn’t rank too high on the Top 40 of most Americans when the weather is foul.

Overall, sales were off nearly three percent compared to this time last year, fuelling speculation by talking heads that 2019 will be the first calendar year in ages that the industry fails to collectively move more than 17 million units.

(Read More…)

By on March 1, 2019

lincoln grille 2018 navigator logo

Just how much the polar vortex and a chillier than normal February weighed on U.S. vehicle sales is up for debate, but Ford Motor Company felt the buying public’s cold shoulder last month. Actually, make that just the Ford brand. The Blue Oval division saw a 5.1 percent drop in sales, year over year, last month, thought its luxury stablemate continued its strong early 2019 showing.

The good news for Lincoln comes before anyone has a chance to buy what’s widely seen as the brand’s savior: the Aviator midsize crossover. (Read More…)

By on February 28, 2019

2017 Toyota Camry XLE side, Image: © 2017 Sajeev Mehta/The Truth About Cars

Dearest TTAC readers,

I’ve come to know you incredibly well over the last seven years. I realize that what I’m about to tell you is somewhat akin to waving a dripping piece of red meat in front of a starving, caged tiger. But, like Bane, I am here for you, the people, and I’m willing to suffer abuse at your hands because the truth will ultimately set you free.

I also know that because much of my source material for this blog post was given to me anonymously and confidentially by one of the most influential dealers in the country, you’ll scream something like “I WANT TO SEE YOUR DATA,” but such is life, guys. I can’t show his numbers to you. I’ve substituted some data from the National Auto Dealer Association’s Mid-Year report for 2018 (the final 2018 report isn’t available just yet). You’ll see the correlation.

Now, let’s get into the meat waving bit, shall we. Breathe deeply, and jump in with me as I tell you this:

In 2019, car dealers are happier than ever to sell you a used car instead of a new one. This could make buying used a bad proposition. Here’s why.

(Read More…)

By on February 26, 2019

America’s appetite for intermediate sedans is disappearing, as the queasiness consumers feel when faced with the prospect of buying a family sedan seems to be settled only by the consumption of crossovers.

They go down smooth.

This isn’t news, of course. TTAC began a close, monthly watch of the U.S. midsize sedan sector in August 2016. Since then, the demise of individual midsize nameplates has continued, and the numbers associated with the segment’s sales performance – as we chronicled earlier this month – have grown more frightening.

Yet there are signs that, at least on the retail front, the midsize sedan segment’s American decline could be levelling off. And that moderation is coinciding with something you might not have anticipated: rising average transaction prices. (Read More…)

By on February 23, 2019

Focusing primarily on the U.S. market sometimes leads to a skewed view of what the average global consumer demands in their driveway, but not always. Broader trends don’t respect geographical boundaries; interest in light trucks doesn’t stop at the border.

As American buyers increasingly demand more additions to their high-riding vehicle buffet, the same call can be heard in other markets. And, just as Americans took home more electric vehicles (thanks, Tesla) in 2018, the segment recorded significant growth in places you’ve never visited.

However, the world still loves the Ford F-150. No change there.

Let’s take a global peek at last year’s buying decisions. (Read More…)

By on February 19, 2019

2017 NAIAS 2018 Toyota Camry launch - Image: Toyota“Can we stop the shrinking of the segment?” American Honda boss Jeff Conrad said when launching the 10th-gen Accord. “We think we can at least slow it down.”

“When you get into next year and you look at 2018,” Toyota’s Jack Hollis said two years ago when discussing the arrival of an all-new Camry, “I believe with these three products and the excitement they bring back to that segment, I don’t see it falling anymore.” In fact, said Hollis, “When you have new entries and you have a full-year of those sales next year, I think you will see flat to slightly up.”

Meanwhile, Hyundai anticipated that a mere refresh of the Sonata for the 2018 model year would “reinvigorate” the nameplate.

The arrival of the 10th-generation Honda Accord did not slow down the shrinkage. Toyota was incorrect – the midsize segment was not “flat to slightly up” in 2018. And no, the Hyundai Sonata has in no way been reinvigorated.

The rate at which sales of midsize sedans are falling suggests fewer than 1 million of these vehicles will be sold in America within two years, equal to a 58-percent drop in just half a decade.  (Read More…)

By on February 16, 2019

2016 Buick Cascada

Everyone knew this was coming, but now it’s official. The current model year will be the Buick Cascada’s last.

Hitting dealer (and rental) lots in the U.S. at the dawn of 2016, the Opel-built drop top motivated its two-ton weight with a turbocharged 1.6-liter four-cylinder — an engine that gave away the model’s European heritage. With Opel no longer in the hands of General Motors, Americans stand to lose another model that, while perhaps not hugely desirable, is at least interesting and different. (Read More…)

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