
As we told you yesterday, passenger car market share dropped to 30.6 percent in the month of August as a tide of crossovers, trucks, and SUVs continued swamping the automotive landscape. Few automakers can say their traditional passenger cars are making headway against the current.
Out of the struggling mass of drowning cars, compacts seem to have the most strength left, if only because of their affordability. It’s easier to flip a midsize buyer into a crossover than an entry-level buyer who wants to keep their monthly payments as low as possible, versatility be damned. Most small cars still see significant volume. At the upper end of the scale, however, large cars have become ghosts. I’ve taken to peering at drivers in any new Buick LaCrosse or Cadillac CT6 (etc) I encounter on the roads, checking out their age and gender, as it’s not a regular occurrence.
Still, despite ceding nearly all of its market share, the large car category isn’t entirely a room full of sob stories. (Read More…)
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