Tag: Sales

By on February 14, 2018

Tesla Model 3, Image: Tesla

Since beginning production of the Model 3 last summer, Tesla has dialed back production targets like a thermostat in the springtime. The electric automaker’s first goal of 5,000 units per week by the end of the year passed as the champagne corks flew on New Year’s Eve, but by that time Tesla had already pushed it back to the end of Q1 2018.

Amid troubles on the assembly line, that target eventually moved to the end of the second quarter of this year, a goal that still stands.

Just how many Model 3s is Tesla cranking out these days? The company only reports deliveries on a quarterly basis, making it hard to get a firm read on the company’s exact output. One publication hopes to change that. (Read More…)

By on February 12, 2018

nissan emblem badge logo

Nissan has long-standing tradition in North America of being a bargain brand. While the automaker fields plenty of affordable options with a base MSRP undercutting that of its rivals, it has also leaned on aggressive incentivizing and heavy fleet sales. This helped Nissan chase volume in the U.S., but CEO Hiroto Saikawa is no longer convinced it’s a winning strategy.

He’s tasking Denis Le Vot, Nissan’s new North American boss, to improve profitability and brand value after the company’s operating profit dipped 50 percent in the region in the last quarter of 2017.

It’s a tall order for Le Vot, who has only had a little over one month to settle into being the regional chairman for the brand, and Saikawa is only giving him another two to figure out how to pull it off. However, he’s hinting at a strategy that eases off dealers, offers fewer market incentives, and ditches a reliance on fleet sales.  (Read More…)

By on February 12, 2018

2018 ford expedition fx4, Image: Ford Motor Co.

For an automaker worried about shrinking profit margins, spending an extra $25 million is just fine if it means cranking out 25 percent more high-margin SUVs. And the Ford Expedition and Lincoln Navigator, now minty fresh after years spent withering on the vine, certainly fit the description of “guaranteed cash generator.”

Ford plans to add that sum to the $900 million already sunk into the Kentucky Truck Plant in an effort to boost production of its full-size SUV models, knowing full well Americans buyers will snap them up the minute they roll off the line. Is there a clearer example of an automaker treating SUVs as a license to print money? (Read More…)

By on February 10, 2018

2017 Toyota Tacoma TRD Pro - Image: Toyota

January was a boffo sales month for Toyota in the United States, with the automaker posting a 16.8 percent year-over-year increase across both the Toyota and Lexus brands. Toyota brand sales rose 17 percent, to the luxury division’s 15 percent.

Don’t expect that kind of growth to continue, says Jack Hollis, Toyota North America’s general manager, as the industry still expects a slump in 2018. More important to Toyota than last month’s sales, however, is the type of vehicles Toyota buyers actually took home. In this case, brand loyalists added crossovers, SUVs, and trucks to their driveway in greater numbers than ever before.

The record set for Toyota light truck sales in the U.S. last month was exactly what the company was hoping for. Still, keeping that truck-buying momentum going is now job one. (Read More…)

By on February 7, 2018

marchionne, Image: Fiat Chrysler Automobiles

The future is going to be absolutely terrible. Everything is going to be so sterile and automated that humans won’t have anything to do between mealtimes but eagerly anticipate their own death.

At least, that’s the picture being painted by experts. We’re probably further out from autonomous cars, world peace, and robotic butlers than society’s “thinkfluencers” want to admit, but be that as it may, the times are changing and some of this is coming down the pipe.

Automakers are all about the “nextification” of the industry; always promising technological marvels at an accelerated rate. However, Fiat Chrysler Automobiles CEO Sergio Marchionne now claims most visions of the future lack an essential element — any semblance of style. (Read More…)

By on February 6, 2018

2018 Genesis G70 lineup - Image: Genesis

Late last month, Hyundai Motor America sent messages to dealers that announced the formation of an independent Genesis dealer network. The plan was to further separate the luxury brand from the rest of the company’s automotive fare by creating standalone dealerships.

While great for the brand’s image, the automaker’s strategy only calls for 100 initial locations. That’s a problem, because there are roughly 350 dealers that are currently eligible to sell both.

This hasn’t gone over well with Hyundai stores currently selling Genesis models right next to their more pedestrian inventory. Dealers have been offered compensation if they don’t make the cut, but plenty of them aren’t interested. They don’t want the money, they want the cars.  (Read More…)

By on February 6, 2018

Image: Hyundai

As part of its sales-stimulating crossover offensive, Hyundai’s upcoming Santa Fe will drop the safe styling act that’s carried the model since its inception. The first official images of the 2019 model are out, revealing a three-row vehicle that mimics Hyundai’s smallest crossover, the Kona.

Like that bottom-rung sibling, the 2019 Santa Fe, due for a full reveal ahead of March’s Geneva Motor Show, adopts the brand’s now signature “cascading grille” and a quartet of headlamps — narrow running lights above, driving lights below. Get used to the new face, as you’ll be seeing it on plenty of Hyundai rigs in the coming years. (Read More…)

By on February 5, 2018

2017 Fiat 124 Spider Lusso - Image: FCA

The Downward Spiral wasn’t just a groundbreaking Nine Inch Nails album — it also aptly describes Fiat’s current sales trajectory in North America. (Sorry for the headline, Corey.)

With January 2018 figures out of the bag, the state of Fiat Chrysler Automobiles’ Fiat brand becomes ever clearer, though we’ve known it was in trouble for some time. Reintroduced in this market in early 2011, the four-model brand continued its downhill sales slide last month, with corporate cousin Alfa Romeo outselling it for the second consecutive month.

How bad is it?

It’s bad. (Read More…)

By on February 2, 2018

2018 Ford F-150 - Image: Ford

After the industry’s first annual sales decline of the post-recession era in 2017, the small uptick in year-over-year U.S. auto sales in January 2018 shouldn’t be seen as a trend, analysts warn. This year will apparently bring more worry for automakers as buyers plan fewer trips to the dealership.

For the domestic brands, January brought a mixed sales bag. Two members of the Detroit Three posted significant sales declines, while the third squeaking by on the strength of light truck sales. Clearly, having a lineup full of pickups, SUVs, and crossovers helps a company’s bottom line, but it’s no guarantee of ever-higher volume in today’s market. (Read More…)

By on February 2, 2018

2017 Nissan Rogue Sport and Rogue - Image: Nissan

January started strong for several automakers in America, with the industry shifting 1,157,407 cars and light trucks last month. That represents a 1.2 percent increase over this time last year.

More than one company is guilty of padding its numbers with fleet sales, though. In one instance, it represented nearly a third of January’s reported sales for that automaker.

(Read More…)

By on January 30, 2018

Waymo, the self-driving division of Google’s parent company Alphabet, just announced it has reached a deal to purchase a buttload of Pacifica minivans from Fiat Chrysler Automobiles. Alright, to be fair, it didn’t actually use the term “buttload.” It said Chrysler would provide “thousands” of units, which will ultimately be outfitted for autonomous driving.

Unfortunately, neither company seems willing to disclose an official count. Waymo currently has around 600 self-driving Pacificas in its fleet, so even an extra thousand vehicles would equate to a multi-million dollar deal and the exponential growth of its autonomous development program.

“With the world’s first fleet of fully self-driving vehicles on the road, we’ve moved from research and development to operations and deployment,” Waymo CEO John Krafcik said in an official statement. “These additional vehicles will help us scale.” (Read More…)

By on January 26, 2018

Image: Kia Motors

You’re probably picking your toast up off the floor right now, so we apologize for not softening the shock of that headline. But it’s true, and it comes straight from Kia Motors America’s product boss.

The other day, we told you the Korean automaker is poised to announce the production of a bigger, butchier crossover aimed at tempting buyers in the largest utility class. While the looming Telluride soaked up the lion’s share of a Wards Auto interview with Orth Hedrick, Kia’s North American vice president of product planning, a brief mention at the end of the article caught our eye.

According to Wards, Hendrick “hints the [second-generation K900] will be shown at the New York auto show in late March.”

Hey, pick up your toast again! (Read More…)

By on January 22, 2018

BMW X2, Image: BMW Group

Bavarian Motor Works has found itself in a situation familiar to most brands without a “full complement” of sport utility vehicles — slipping sales. BMW’s U.S. sales dipped 2.4 percent in 2017, and that was after a 9.5 percent drop in 2016. It cites an inability to supply the region with enough light trucks to meet demand as the primary reason for the sales slump and promises things will change for 2018.

The brand plans to launch the redesigned X4 compact crossover this year and hints that it might update the X5 too. Sales of the X2, which was present at the North American International Auto Show last week, should commence this March. On the other end of the size spectrum is BMW’s all-new X7 — which will become the automaker’s biggest model when it goes into production later this year.  (Read More…)

By on January 22, 2018

2018 Lexus LC500 front - Image: Lexus

Okay, that headline’s just a tad disingenuous — Lexus knows exactly how to pick up new customers, and that’s by offering crossovers, crossovers, crossovers. Longer crossovers. Smaller crossovers. More seats and fewer seats.

Still, as much as an ever-expanding roster of utility vehicles can sway buyers to a brand, visibility counts for something. And a starring role in a potential blockbuster film isn’t something any automaker would pass up. Such is the case with Black Panther, a superhero movie for superhero-loving nerds, which Lexus feels is the perfect vehicle for pumping up a little brand recognition.

Lexus, you see, wants to be back on top. (Read More…)

By on January 20, 2018

2017 Toyota Yaris iA - Image: Toyota

Three years ago, I stood in the Palais des congrès in Montreal as representatives from Mazda Canada introduced the next-generation Mazda 2, a model that never made it to either Canadian or American dealer lots. Well, not as a Mazda, anyway.

The 2015 Montreal International Auto Show debut of the KODO-ified little hatchback was hardly on the same level as, say, that of the next-gen Ram 1500 or Chevrolet Silverado or Ford Ranger we saw last week in Detroit. Still, the previous 2 endeared itself to buyers as a roomy, agile, and quirky little beast, and the redesigned model looked sharp. All good. Certainly, small cars weren’t nearly in as much danger from subcompact crossovers in 2015 as they are now.

So it was odd to see the model disappear from the future lineup on both sides of the border, only to return almost immediately as a Scion-badged sedan, the iA.

The one-car iA line, now sporting a Toyota badge, soldiers on alongside the existing three- and five-door Yaris — the Yaris that isn’t a Mazda — for the 2018 model year. But it’s in 2019 that things get confusing. (Read More…)

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