Did the second-generation Honda Insight fail in the marketplace because of a lack of marketing resources? If you said “yes”, then you may want to look at a gig at American Honda.
Tag: Sales

Already available throughout Europe, the Mitsubishi Outlander PHEV is now just arriving in United Kingdom showrooms at a post-credit price tag of £28,249 ($47,000 USD).
Strong sales of the WRX hatchback in America have led Subaru to re-consider their “sedan only” policy for the current generation WRX.
The best comment on the ELR sales and inventory figures post didn’t even come from the comment section. Instead, it ended up in the TTAC reader feedback inbox.
March saw a 6 percent bump in auto sales, with a 16.4 million unit SAAR calming fears about a stagnant market. Light truck sales were up 11 percent, with passenger cars up by just one percent.
For the first time since 1999, Ram trucks outsold Chevrolet in a monthly sales period, with Ram edging out the bowtie brand by just 285 trucks.
Strong sales of the Mercedes-Benz CLA have led Daimler to add a third shift at the Hungarian factory that produces the compact front-drive sedan, as well as the B-Class hatchback.
A strong start to 2014 has the BMW X3 leading its segment even as it’s challenged more closely in BMW showrooms by the slightly smaller and less expensive X1.
By stealing the Toyota Camry’s best-selling midsize car crown, albeit likely on a temporary basis, the Nissan Altima ended February 2014 as America’s best-selling car overall. The Altima’s lead was also substantial enough last month to make the midsize Nissan America’s leading car year-to-date.
February 2014 sales of America’s six continuing full-size pickup lineups grew 1.8%, but GM’s truck twins, the newest trucks on the block, fell 8.9%. Ford, Ram, Toyota, and Nissan combined for an 8.7% year-over-year increase to 94,225 units. The Chevrolet Silverado and GMC Sierra’s decline equalled a loss of 4960 units compared with February 2013.
Poor sales of the Dodge Dart have led to temporary layoffs at the auto maker’s Belvidere, Illinois plant, where the Dart is produced. Despite Chrysler sales being up 11 percent last month, sales of the Dart were down 37 percent.
Subaru, Nissan and Chrysler were the big winners this month, with GM, Ford, Toyota, Honda and Hyundai-Kia blaming poor weather for their decline in sales for February. Subaru, up 24 percent, seemed unfazed by the cold snap.
N.B: You can now access the full table at Automotive News. Tim Cain will continue with his full segment of sales segment analysis pieces.
With just 99 units sold , the Cadillac ELR is going to have a tough time hitting its 3000 unit target for 2014. At $76,000, it’s hard to imagine anyone lusting after one when a Tesla Model S is within its price-point. Hell, even the dealers don’t want it.
Sales of the slow-selling Honda Insight will end, with Bloomberg reporting that production will end this month. Despite being released before the Toyota Prius, the Insight has lagged far behind it in sales.














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