Over its long and illustrious sales career, the Toyota Camry has been described in many ways by so-called automotive enthusiasts. Most of them, to be honest, haven’t been particularly flattering. Words like “appliance” tend to find themselves in close proximity to the Camry whenever it’s been discussed elsewhere.

But this is The Truth About Cars, dammit!, and we have never been ones to drink the proverbial Kool-Aid on any car. Our own Jack Baruth has proven time and time again that the Camry, particularly in SE trim, is a capable and dynamic car at the track. I have personally piloted a Camry SE around Nelson Ledges. While it wasn’t quite keeping the pace of my Boss 302, it was no slouch, either.

That’s all fine and good. But what about putting it in a real race, with a real professional driver? How would it do under those circumstances?

Well, the fine folks at Toyota Production Engineering got as close to that as they possibly could by running a four-cylinder Camry SE in the One Lap of America last week. That’s right. They really ran a bone-stock, off-the-lot Camry in a time trial. The story of how they got there is just as interesting as the decision to drive the Camry itself.

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Toyota may have a new Scion i model in mind, as the automaker has filed a trademark for the iR nameplate.

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A new option available to the Toyota Auris today, the automaker debuted the second turbocharged piece of its new engine family.

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Coming straight from Europe, the 2016 Scion iM made its world debut at the 2015 New York Auto Show.

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With its angry looks and compact size, the Mazda-based 2016 Scion iA made its world debut at the 2015 New York Auto Show.

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We don’t have the rights to run the spy photos of the Scion iA concept, but you can check them out here. The above rendering, from TopSpeed, is 99.9% accurate, for better or for worse. On the surface, it looks like an uglier version of the Mazda2 sedan, with the unfortunate catfish maw grafted on in place of the rather handsome Mazda front end treatment. The on paper sepcs aren’t exactly thrilling either.

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Spy photographers have caught the Scion iA sans camo ahead of its New York Auto Show debut. For the full set of pictures, please click here.

Though we already have an idea as to what the Scion iM will look like, Toyota issued teasers for it and the iA ahead of their New York debut in April.

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This is the facelifted Toyota Auris, set to debut at the Geneva Auto Show next month. It’s also our best look at the upcoming Scion iM. For those of you looking to replace that Toyota Matrix, here you are. Check out Ronnie’s review of the Auris here.

Reports last week that the Scion iQ is not long for this world came just weeks after Toyota USA issued a sales release showing that iQ volume was chopped in half in 2014.

One year earlier, Toyota’s sales report showed iQ sales falling 54% from 2012 levels.

• iQ sales decline every month

• Scion sales down 66% from 2006 high

More specifically, U.S. sales of the iQ tumbled in each of the last 24 months. Only once, in December 2012, the iQ’s first opportunity at posting a year-over-year improvement, did it do so, surging 32% compared with its first month on the market.

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The U.S. market, long in need of an affordable, compact, rear-wheel-drive sports car, allowed the hype to initially take hold. The Scion FR-S’s best ever month was its first full month of availability – June 2012 – when 2684 copies were sold.

But in the second-half of the FR-S’s first full year in the U.S., FR-S volume slid 4%.

• FR-S accounts for 24% of U.S. Scion sales

• Scion accounts for 2.4% of Toyota Motor Sales, USA, Inc. volume

• Subaru sold 25,492 WRX/STi Imprezas in 2014

The numbers weren’t terribly low. 18,327 FR-Ss were sold in the U.S. in 2013. But they weren’t terribly high, either. Nissan, for a reference point, sold 36,728 350Zs in 2003.

Regardless, only 18 months into the car’s tenure, monthly declines became notable because of their severity and consistency. (Read More…)

Scion has confirmed that their new iM hatchback will be joined by a sedan, debuting at April’s New York Auto Show.

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It is difficult not to write satire – but this might be too subtle. Thoughts?

(H/T Jalopnik)

In a few short months, we’ll see the production version of the Scion iM, based on the European Toyota Auris. If only Toyota had sent this instead.

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For the 18th consecutive month, the Scion brand’s U.S. volume declined in November 2014. The streak has reached a special low point, however, with the worst percentage decline since June and the lowest sales total since January 2012, when the iQ had only just arrived and the FR-S wasn’t yet on sale.

We’re long past expecting Scion to be capable of selling 14,400 cars a month as they did when the brand peaked in 2006. In 2012, Scion sold an average 6125 cars per month, an average which climbed to nearly 6700 monthly sales in the final seven months of that year.

But with just 3907 November 2014 sales, a 21.4% drop compared with November 2013 and a 30.3% decline compared with November 2012, the brand’s 18-month streak has tumbled to new lows. (Read More…)