So often we hear analysts and fans excuse a car’s poor initial sales performance with a phrase like, “But it’s early.” Oddly, the very same phrase is legitimately used when discussing a new car’s surprisingly successful first month. In just its second month on sale, in just its first full month on sale, the Scion FR-S did not sell poorly.
Scion has had a sordid past. Originally, Scion was Toyota’s solution to a lack of 18-25 year old shoppers. Over the past 9 years however Scion has lost their way and lost their youth. Their median buyer just turned 42. The tC coupe, which started out as a car for college kids, now has a median buyer of around 30. Scion claims the FR-S is a halo car – to me, that means the FR-S will be bought by older drivers (who can actually afford it), attracting younger buyers to their showrooms. Despite being out of the target demographic, Scion flew me to Vegas to sample the FR-S’s sexy lines to find out.
Even with vehement denials of a boosted Subaru BRZ, Subaru has still managed to debut a turbocharged version of the 2.0L Boxer engine. And just because the BRZ won’t get it doesn’t mean other products won’t.
Scion will be killing off their xB hatchback (beloved by at least one commenter) and the xD hatchback (which nobody really liked).
With the release of the SciBaru FRZ just weeks away, everyone’s been caught up in the sticker price, available options and aftermarket support for the car, but nobody has asked a crucial question; what about insurance?
Today seems to be “Pricing Thursday”, the anticipated forerunner to Good Friday, and the one we’ve been waiting for has finally risen revealed pricing details. The Subaru BRZ, at $25,495, is only $1,295 more than the Scion FR-S and $100 less than the Subaru Impreza WRX.
Long faces in hachi-roku land. Following a multi-year propaganda campaign, expectations for an “affordable” sports car collide with hard (currency) realities. (Read More…)
TTAC commentator Philosphil writes:
Hello everyone,
I’m looking to replace my 03 Jetta wagon soon and have test-driven many vehicles. I have periodic back issues and so want a vehicle that has easy ingress and egress (so that ideally I neither have to climb up nor drop down when entering or exiting the vehicle). I’m about 6’, but have a relatively long upper body. I’m also looking for something in the $17,000-$20,000 range (Cdn, or about about $15,000-$18,000 US). Of the cars I’ve tested so far, the ones that seem best suited to my needs are the boxes (to my wife’s dismay–they tend to have the largest opening between the driver’s seat and the top of the door sill). I would also like to keep this car (and actually like it as well) for 8-10 years. (Read More…)
Canadians already bought the Honda Civic in droves, so it would make sense that another unloved car, the Fiat 500, would do well in a country that favors smaller, more European vehicles, right? Sort of.
TTAC has long been bearish on the Scion brand, and in a lot of ways, Toyota’s global tri-branding strategy with its new “86” sportscar (Toyota, Subaru and Scion versions are being sold) highlights how Toyota has lost its branding focus. On the other hand, the FR-S, Scion’s version of the 86, is by far the most compelling product that brand has offered… well, possibly ever (OK, since the Mk1 xB). If I were king of Toyota, I’d probably still kill off Scion and sell the 86 as a Celica in the US… after all, how much sense does it make to have two sporty coupes at Scion and none for the Toyota brand? But if Scion follows the FR-S up with a new truly compact pickup co-developed with Daihatsu, as has been rumored, I’d be willing to concede that Scion has a place in the market. After all, truly unique, funky vehicles justified Scion’s existence in the first place, before a watered-down second generation of products killed that positioning (and Scion’s sales). With the FR-S, Scion seems to be heading back towards focused and freaky niche confections… let’s hope it continues to return to those roots.
TTAC readers have suffered through my weird crush on Kia’s Picanto/Morning-based “Tam” for months now, patiently indulging my fascination with a car that’s so niche it won’t even be sold in Europe. But with Kia showing off these production images of what will be known as the Kia Ray, it seems that a lot of what I found so beguiling about this A-segment MPV will make it to production. What we’re looking at is a tiny A-segment micro-van, with the Picanto/Morning‘s 1.0 three-banger or 1.25 liter four. And, as we suspected based on early prototype shots, the car has three standard doors and one mini-slider on the passenger side, confirming that this funky little cube is half Kia Soul, half Hyundai Veloster. At a little over $11k, the Ray will also be a relatively cheap Kia, which is why it’s focused on Asian markets like Korea and China… but it’s probably too small to ever make it to the US or Europe. Scion is probably breathing a small sigh of relief…
With traditional compact pickups growing into the new “midsized” segment, Scion has long been tipped as a likely candidate to lead the US market back towards smaller, car-based pickup trucks. And, Scion’s VP Jack Hollis tells TTAC’s sister site Autoguide that such a vehicle, though not a certainty, could be possible.
Versus other vehicles, I can’t say it’s priority one. I’m very interested in it. A lot of prospective owners are interested in it and every meeting I have in Japan, I’m asking, what else can we do.
Hollis reveals that he has, in the past, pushed for an imported Daihatsu pickup for Scion’s US lineup, but that regulatory issues killed the business case. But now he’s suggesting that Scion and Daihatsu might jointly develop a small, fuel-efficient pickup… just as Subaru and Toyota/Scion developed the FT-86 together. If that happens, I’d expect something larger than Daihatsu’s typical kei-style trucks, for reasons hinted at in the video above. And to help you understand the legacy that a Daihatsu-Scion pickup might draw upon, here are a few random images of Daihatsu “trucks” (or possible inspirations) through the ages.
Then something happened. America gradually got older… and bigger. Four door cars went from the plain-jane three square look of the 1980’s, to designs that evoked the priciest of exotics. Advances in steel fabrication and body stamping were just the beginning of what soon became a new era where four door cars completely dominated their two door sisters.
“Why deal with the inconvenience of a two door?” said a buying public knee-deep in aging baby boomers. Why indeed when you could have everything from a Camry to an SUV if you wanted the pretense of a sporty and powerful ride. Hatchbacks soon gave way to oversized coupes, which gave way to the reality that so-called ‘sporty’ designs were now available in every segment of the car market.
Scion is quite sure of one thing: the new iQ is a much better car than the smart fortwo. What they’re much less sure of: how many of the targeted fine young North American urbanites will buy one rather than periodically use Zipcar. I’m neither young nor urban, but I’m going to do my best to pretend. Why might I buy this car—or not?
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