We’ve known for some time that the top rung of General Motors is all in on electrification, a decision that has elated some and caused others to flee. Set to serve as the brand’s flagship is the Celestiq, a slinky fastback with an expected price tag north of a quarter million dollars.
What’s your take on the specter of a $300,000 Cadillac?
Peter DeLorenzo is one of my favorite automotive writers. After decades working in automotive advertising and writing about cars and the auto industry, along with deep family ties to General Motors upper echelon, Peter brings the right combination of knowledge and cynicism to the topic we love. Also, contrary to his gruff and curmudgeonly public persona, he’s been very gracious to this neophyte writer. I start looking for his regular Wednesday updates on his Autoextremist site on Monday nights, since he sometimes posts ahead of schedule. This week, Peter takes Cadillac and Interpublic Agency – Team Rogue, to task for how they are repositioning the Cadillac brand, moving away from what had been a return to “The Standard of the World” mentality to one more in tune, according to Ad Age, with “Work hard. Be lucky”, making the brand seem more-accessible. Peter sees that slogan and accessibility as at odds with making Cadillac a “desirable” brand. With all due respect, I think DeLorenzo is getting this half right. (Read More…)
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