Sometimes it’s a little difficult to style a car in a certain genre.  Case in point, the “entry level” luxury car segment.  And not because the cars are rubbish or the designers simply phoned it in, but because so much equity is on the line…on a budget!  This is no audacious Maybach Exelero, here’s an ordinary platform given a few dimensional tweaks, a touch of class and a lot of tacked on “visual presence” in hopes of high volume (compared to an Equus) and high margin (compared to an Accent) successes.  And while this Hyundai has one of the toughest acts to follow–after its Sonata brother blew the roof off the world of family car design–it isn’t a dog.

But it’s a good thing Hyundai never called it the Hyundai Grandeur here in North America. There’s nothing especially “grand” about it. (Read More…)

I understand the need for a luxury car maker to create a super car. It spilled into my drawing books at CCS. But I love Lincolns. To wit: a stand up grille (modeled after the Bugatti EB110), covered headlights (Continental Mark III) , a power dome hood and an-ever-so-slight Continental kit that blended into a spoiler (like the final RX-7).  Jokes about my Panther Love on TTAC is fine, but I was far too scared to encourage the stereotypes in design school. I showed absolutely nobody my super car Lincoln, and I never will…it, among other aborted design studies, went in the trash when I left Detroit.

But Lexus? No, they actually think they can play in this space. At least long enough to make a statement: since I never did, I do applaud their effort. Even if I don’t especially like it.

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One of my Transportation Design teachers insisted that cars were just like restaurants: success depends on proportion, proportion, proportion!  And while the mere thought of his lectures makes me want to vomit in terror, the dude is right: cars need to be perfectly proportioned to prove a point. And my goodness, the Fisker Karma is just that. Put another way… (Read More…)

You want a challenge? Try sitting in a design studio when tasked with redesigning an automotive icon.  I especially enjoyed these tasks, because you could to honor a brand and maybe even go retro on your vellum.  If I was still in that game, I’d go heavy on the E36.  That was my favorite of the 3-series, because it had a proper BMW look, without being tiny and cheap looking like the E30. And while this isn’t a retro 3-series by any stretch, the toning down of Chris Bangle’s flame surfacing continues.  And that’s a good thing. (Read More…)

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Vellum is a material at the heart of Automotive and Industrial Design.  Venom is something this website has in spades: so a few positive comments from a recent Piston Slap column brought the two concepts together.  Before we start; some ground rules:   I analyze what’s seen from my camera phone, no press cars and therefore no time to second guess my thoughts.

And a few shout outs: (Read More…)

TTAC Commentator halftruth writes:

Hey Sajeev,

I see a lot of manufacturers using the binocular style gauge motif (see Hyundai Elantra, 2011 Avalon, Chevy Cruze for example) and I hate it! I also see a lot of carmakers using the upside down triangle motif in a lot of their steering wheel designs.  We can even throw in the obligatory fuel AND coolant gauge.. they all seem to do this same thing with little variation. That said, if we look thru history, this mimicking has always gone on.

But why? Sometimes a bad idea is just that and shouldn’t be copied: I am reminded of huge gaudy consoles that take up legroom- for an automatic. (Read More…)

If you like your appliance-style Toyota (there is statistical proof that you are not alone) then better run and buy it now. The Nikkei [sub] rattles its readers this morning with the news that Toyota “plans to build vehicles that are more eye-catching to counter criticism its cars are too bland,” (Read More…)

With commentary on today’s Acura TL review struggling to move past the sedan’s jarring styling, this seems like a good time to discuss alternatives to the TL… or, at least the alternatives to that jangly beak. Remember, even if you like your TL enough to get past the “distinctive” looks, the rest of us still have to look at it. Here, for your consideration, are a number of ways to improve the looks of the TL, starting with Acura’s official cure, the “Full Nose Mask.”
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It may not be apparent from the cheerful, distracted way in which I load my TTAC contributions with ridiculous jargon, shocking sexual audacity, and repulsive images of the ghetto, but writing an online auto review is actually a rather tightly woven proposition. One has about a thousand words, give or take a few, in which to convey the essence of a vehicle which has cost hundreds of millions of dollars to develop. There is usually so much data in the press materials that a simple Cliffs Notes version of that data would run to double the permitted review length.

That’s not all. Everybody has access to those materials, so one must be careful to save some room with which to convey accurate, personalized driving impressions. Speaking frankly, there are only three differences between the average denim journOrca (just made that up) and your humble author: I can drive a vehicle beyond four-tenths, I fit in most bucket seats, and I rarely sleep alone at press events. Therefore, in a thousand-word review, I have to set aside a few hundred words to be honest about how the car drives.

You get the point. There’s not a lot of room in the “trunk” of a review. This doesn’t stop most of us in the business from putting junk in that trunk. The “junk” in question consists of vague, uneducated ranting on automotive styling. Click the jump to hear some examples and discuss what should be done.

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Read through a few reviews of the Ford Fusion, and you’ll notice that few are able to avoid reference to the midsized sedan’s polarizing chrome grille. Though different reviewers compare the gaudy grille to different brand-name razors, the consensus seems to be that it’s more than a little over the top. Certainly no other car in the Camccord class lays on the plastichrome quite so thick, and it’s hardly the only Ford with class-leading amounts of cheesy bling. And honestly, until I saw the recent Ford ad shown above, I had no idea the Fusion could even be purchased with a body-color grille. The Blue Oval’s marketing forces are only just beginning to feature Fusions with the subtler grille in its advertising, and the difference is instantly noticeable. And with a little research, you’ll find that, having earned a special spot in the Pantheon of Detroit chrome abuse, Ford appears to be moving towards offering chrome-free fascias on more of its vehicles.

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China is the perfect place to think about the future shape of mobility. It’s my job here to push my staff to push the envelope and think about the global automotive future from Beijing

Mercedes designer Olivier Boulay, explains his inspiration migration from Japan’s chauffeur-car culture to the streets of Beijing. The Wall Street Journal puts the cliches about China’s role in the world of automotive design, pointing out that (among other things) for every Geely GE, there’s a Buick Invicta.  Not only are Chinese designers affecting Western brands, other Western brands like Mercedes are transferring design staff to China to seek out inspiration in the world’s new largest car market. And developing styling to Chinese tastes is about more than gaining market share there. China’s seemingly contradictory love affairs with conspicuous consumption and electric vehicles (mostly bicycles) represent a heady fusion of luxury and futuretech, a combination that already defines the marketing of many Western luxury car brands. As these trends develop, and as the Chinese market grows, auto design will increasingly be shaped by and in the Middle Kingdom.