Subaru is an automaker known for offering a highly specific brand identity and a quality product, but compelling styling has always been low on its list of priorities. While acknowledging the retro charm of its earliest Japanese models, it can be said that the company has never produced a particularly handsome automobile. The SVX was futuristic and interesting, but it wasn’t overtly sexy. And the visual appeal of the old bug-eye WRX or BRAT hinges entirely upon how oddball they were.

After 63 years in the business, Subaru finally wants to change that and place a stronger emphasis on design. However, despite having the least visually stimulating lineup in recent memory, the company could probably stay the course and still be fine. Subaru has done incredibly well in the United States. Annual U.S. deliveries hovered around 187,000 vehicles from 2002 to 2008 but grew fiercely in the following years. Subaru had a record-breaking 615,132 sales in 2016 and looks prepared to break that record this year.

So, why even bother changing anything when the current recipe works so well? (Read More…)