Magna’s abortive attempt at buying Opel burned a few bridges for its supplier business, most notably drawing the ire of Volkswagen. But now that the deal is off, Magna has been forgiven by VW, and it seems even GM is ready to bury the hatchet. Reuters reports that GM has awarded the manufacture of their 3rd generation frames for full-size light-duty pickups and sport utility vehicles to Magna’s division Cosma International. “This is the third generation of frame business that we’ve been awarded by General Motors,” said Tracy Fuerst, a Magna spokeswoman. “To keep that business is certainly a win for us.” Curiously, the value of the contract wasn’t disclosed and no new jobs would be created but it sent the value of Magna’s share up by 1.9%. Life, and business go on… meanwhile, this is the first sign that GM is actively investing in a new generation of body-on-frame vehicles.
Tag: SUV
Autoblog ran this picture purporting to show the locations of future dealers of Mahindra and Mahindra pickup trucks. This piqued our interest because we’ve been curious to see how the Indian firm’s plans to bring diesel-only compact pickups and SUVs to the US market would play out for some time. Over a year ago Mahindra said it would be delaying its US launch (originally planned for Spring 2009) until the fourth quarter of 2009 because, as Mr Mahindra himself put it “my family’s name is going onto this vehicle, and it’s not going to fail.” Well, here we are in the fourth quarter, and Mahindra is still calling the dots on the map “potential” outlets. They’ve also apparently pushed back the launch date again, to the first quarter of 2010. Automotive News [sub] reported way back when that Mahindra’s distributors (Global Vehicles USA) were asking for $200,000 in franchise fees. Maybe finding folks willing to pay that amount for the honor of selling diesel-only compact trucks and utes are hard to come by. Either way, it’s getting to be defecate-or-get-off-the-pot time.
The ad for the new Mercedes GLK is targeted straight at owners of MB’s ML and GL SUVs. After all, the new GLK gives you the “same innovation in a smaller design.” Same agility. Same suspension. Same luxury. Same depreciation (my add). So, why bother paying more for one of Mercedes’ more much macho trucks? Sure, this baby brother routine hurts the automaker. The Nissan’s Rogue’s Murano-i-cide is but one example where a new, smaller vehicle robbed Peter to pay Paul less. But that’s the way it is. In Bailout Nation’s new era of hunker down austerity, downsizing is almost as fashionable as having a job. Big ticket buyer meets smaller ticket price on the dark side of town. The carmakers must figure that what they lose in profit they’ll recover in volume. Ask GM how well that works. In that sense the Mercedes GLK is a born win – loser. Or is it?
If you’re looking for someone to blame for the whole yuppie-SUV fad, look no further. Back when I was bouncing over Rocky Mountain off-road trails in my VW bug, I sneered at actual Jeeps. And when I headed out across the desert in my Dodge van, I (almost) never missed having four-wheel drive. The moment we became city folks with kids, we just had to have a genuine 4X4 SUV. (Read More…)



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