It’s been a rough couple of years for Hyundai of America, but the automaker’s crossover-stacked product strategy is now bearing fruit. It’s not alone in this. The addition of new utility models like the subcompact Kona helped the brand shrug off slagging car sales, posting crucial monthly sales gains in 2018, just as the large Ascent crossover helped keep rival Subaru on a good sales footing.
While there’s change afoot among Hyundai’s car offerings, it’s big vehicles that fill both coffers and imaginations, and the Korean brand needs a large (but not too large) three-row utility to stimulate sales and profit in the North American region. Hyundai feels the Palisade is just the ticket. In fact, you’re already forgetting the Santa Fe XL nameplate as you read this. (Read More…)















Recent Comments