When the brightest news you share about your brand is a couple of facelifts and the inclusion of a factory-installed Garmin GPS unit in the next model year, things aren’t going all that well at your company. But, when we inquired with American Suzuki (and Suzuki Canada) about the future of the brand, we did get some interesting information that didn’t seem important enough in Brea, California to publish a press release.
The major Indian news operations are pretty much flooding the zone in covering the riot and lockdown at Maruti Suzuki’s Manesar plant. Besides whatever labor unrest there was at play in the Manesar factory riot, internal politics within the state of Haryana or competition with Gujurat state may have had something to do with it, with accusations of conspiracies and outside influences. Here is a rundown of the news. (Read More…)
Maruti Suzuki locked out the entire workforce of its Manesar factory until authorities finished their investigation of the deadly riots earlier this week. Suzuki said reopening the plant would risk lives of its employees until the workers guilty of instigating a mob are identified. (Read More…)
Police in India is seeking to arrest the entire workforce of 3,000 at the Maruti Suzuki’s Manesar factory after a Wednesday riot left a manager killed, hundreds injured and the factory torched, Reuters says. Maruti Suzuki’s factory is closed. A lengthy shutdown that could cost $15 million a day is expected. (Read More…)
Workers at Maruti Suzuki’s factory in Maneshar, India, ransacked and burned the factory, leaving the personnel director dead and many injured, Reuters reports. (Read More…)
Yesterday, a whirlwind of spy shots uncovered what looks to be the SX4 replacement Suzuki will start shipping to lots later this year. So far, observations of the new pint-sized every man rally car look promising, including possible turbo power and a handsome, if unremarkable, interior. But, will it be enough to satiate the appetite of Anglo American tastes? Or does American Suzuki need to focus more on the brand image train?
When the question of whether a Death Watch should be started for Suzuki was first posed here at TTAC in April, there was a lot going on behind the scenes at the stylized “S” brand but not many facts filtering out to the public.
As of today, TTAC’s Death Watch starts for Suzuki’s North American operations. And if you haven’t been following the drama, here’s some background for you…
Reader Mark Stevenson submitted this essay on life as a Suzuki owner. Please welcome Mark as he shares his unique perspective on a brand that we overlook too often. – DK
No matter how perfect a family appears on the outside, dig deeper and you’re bound to find secrets of drama, betrayal, and, more often than not, profound loss. Interpersonal relationships between family members can be complex – veins of hatred filled with love and the inverse being equally true.
My family is no different. But, in addition to all those feelings being bestowed upon each other, we’ve shared them with Suzuki, a car company that made exactly what we needed and then took it all away.
The Suzuki Grand Vitara was the second worst-selling small SUV in America last month, with 419 sold. The only competitor that fared worse was the now-dead Mazda Tribute, which sold 1 unit (ostensibly a remainder car).
Kizashi apparently means “omen”, sign or “warning” – it also means “something great is coming”, but the only thing on Suzuki’s American horizons is a bleak future.
Volkswagen received a legal black eye from its estranged Japanese partner Suzuki. Volkswagen had taken a silly trademark fight all the way to the General Court of the European Union, and lost today, Reuters says. This is unrelated to the divorce proceedings between Volkswagen and Suzuki, but it definitely comes at an inopportune time. (Read More…)
Now, this isn’t something I picked out of my nose. This is Suzuki’s new A-segment concept, a car that weighs a mere 1600 lbs.
For a brand that seemingly doesn’t have two nickels to rub together, a Super Bowl ad spot is quite an expenditure. Suzuki, makers of…umm…the GSX-R motorcycle, and some other assorted wares, will be broadcasting an ad during the Super Bowl. Apparently, the products have four wheels, not two. Who knew?
Maruti Suzuki’s big news at the Delhi Auto Show was the debut of its production compact MPV, the Ertiga. But it wasn’t all staid family-carriers at the Suzuki stand, as the Japanese-Indian automaker also debuted its XA Alpha concept, described in this dramatically-narrated (to put it mildly) video as “The Small God For The Big Future.” Remember the Suzuki Samurai (our global readers will certainly remember the Jimny)? It’s getting ready for its 21st Century makeover…
(Read More…)
MPV times in India. At the same Delhi show where GM demonstrated a good-sized MPV concept,market leader Suzuki showed what they call “India’s first compact Multi Purpose Vehicle” a.k.a. the ERTIGA.
While our friends at Motorbeam.com where snapping pictures, Shinzo Nakanishi, Managing Director and CEO of Maruti Suzuki explained that the MPV will strengthen Suzuki’s position in an increasingly crowded market: (Read More…)
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