Complain about Tesla Motors’ hype machine all you like; it’s still an innovative company. Unfortunately, it has painted itself into a bit of a corner as a result. Still lacking the production might of its much larger competitors, it continues to brand itself as an upstart as it works on improving volume. That means its CEO, Elon Musk, has to continue coming up with new ideas and gimmicks to keep the public impressed.

This week, he came up with a special vehicle mode that would improve the vehicle’s usability while parked. But we can’t exactly tell if it’s a good idea or a bunch of meaningless fluff. Dubbed by Musk as “party & camper mode,” the setting would allow drivers to maintain in-car airflow, regulate the temperature, play music, charge devices, and have access to lighting for up to 48 hours.

There’s no timeline for the feature, but it would likely be done through via over-the-air updates, meaning it could be applied to every Tesla vehicle currently on the road.  (Read More…)