The terminology surrounding self-driving technologies and advanced driving aids has started to earn quite a bit of criticism in the wake of publicized crashes and growing outcry from consumer advocacy groups. For years, the industry has treated all assistance technologies as equal — placing everything on a sliding scale developed by SAE International.

It’s actually a good metric if you’re familiar with SAE’s autonomous ranking system. But to a layperson the differences between SAE Level 2 and 5 don’t mean a whole lot, despite offering completely different experiences. Automakers also have terms of their own, some of which could easily lead customers to believe their products are far more capable than reality allows.

Automotive News recently published an op-ed calling for clarity, and it was so good, we felt inclined to share.  (Read More…)