As the owner of a 2013 Tesla Model S P85 and occasional TTAC writer, I have my opinions on the Model 3. Many commenters thought Tesla’s business model of starting at the high-end and working its way down market was crazy, but Elon Musk had the right idea: use the cash flow from high-end car manufacturing to ramp up your engineering chops and supplier relationships so you can push prices down to eventually make a mainstream product.

That’s exactly what Tesla is doing and the plan seems to be working brilliantly — but there’s a catch: managing the engineering “complexity budget.”

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In a bid to get the Model 3 out the door on time, ideally without the snafus that plagued the Model X, Tesla Motors has hired a longtime Audi executive to serve as vice-president of vehicle production.

The hiring of 22-year Audi veteran Peter Hochholdinger, first reported by Reuters, comes as Tesla ramps up its manufacturing capacity to handle the 400,000 reservations placed on its upcoming $35,000 sedan.

Amid the company’s all-out dash to bring its Fremont, California factory’s production capacity to 500,000 vehicles per year by 2018, a damning report just released by the Bay Area News Group sheds light on the low-cost foreign labor helping to build that capability. (Read More…)

At the Tesla Model 3’s glitzy unveiling, everyone knew the model was a half-baked cake. Now, company founder Elon Musk admits the much-hyped electric sedan still isn’t out of the oven.

Musk said in a recent conference call that the design of the $35,000 Model 3 EV still isn’t finalized, according to Reuters, and the company plans a spending spree to get the model into production on time. (Read More…)

Time’s a wastin’ if you want to impress your friends and neighbors with a gee-whiz Tesla Model 3 anytime in the next three years.

As he’s known to do, Tesla founder Elon Musk took to Twitter last night to warm wannabe owners about the growing wait for his $35,000 electric sedan. If you’re just lining up for a Model 3 now, consider signing a lease for another vehicle while you wait — you probably won’t have to terminate it early. (Read More…)

There’s probably no s’mores or ghost stories, but Tesla founder Elon Musk is still a fan of camping out at his company’s Fremont, California production facility.

Musk admitted to giving his sleeping bag a regular workout during a recent earnings call, during which he outlined his production goals for the upcoming Model 3. The optimistic deadline of July 1, 2017 is now viewed as impossible (due to supply issues), but Musk is optimistic that significant quantities of the $35,000 EV will be out the door before New Year’s Eve.

Musk might need to splurge on an upgraded sleeping bag next summer. (Read More…)

Like a sign next to the egg roll pit at a Chinese buffet, Tesla’s “two Model 3s per person” rule could have been ignored by hungry customers.

Tesla founder Elon Musk had to go on the defensive recently after a financial journalist reserved 20 units of the upcoming 215-mile electric sedan, Automotive News reports.

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It seems Ford didn’t want to stay home from the EV dance.

Just 10 days after Ford Motor Company electrification guru Kevin Layden said that 100 miles of range is just plenty, thank you very much, CEO Mark Fields is now saying something very different. (Read More…)

Tesla is in the game to make money with its $35,000 Model 3, due out in late 2017, but that claim was recently disputed by an industry insider.

Jon Bereisa, an electric vehicle engineering consultant (and former General Motors systems architect responsible for the Chevrolet Volt), said recently that the Model 3 needs to be much more expensive for Tesla to break even, according to StreetInsider (via Electrek). (Read More…)

Nissan is trying to play Tesla’s lengthy Model 3 waiting list to its advantage.

A print ad that landed in the country’s most-read newspapers this morning is playing up the Model 3’s wait times, according to Automotive News, and encouraging EV buyers to go the faster route by buying a Leaf.

There’s nothing subtle about the ad, which would have been green-lit by Nissan’s intimidating sales and marketing head Christian Meunier. Since taking on the role in January, Meunier has laid out an aggressive marketing strategy, meaning the Leaf spot could be the first of many cheeky ads. (Read More…)

Ford Motor Company is hitting the brakes in the electric vehicle range war.

While competitors like Tesla and General Motors are busy preparing EVs with ranges of 200 miles or more, Ford is staying put at the 100-mile line, Automotive News has reported.

Though it plays well in the plug-in hybrid game with models like the C-Max and Fusion Energi, the automaker’s only “pure” EV — the Focus Electric — has lingered near the back of the pack in terms of range since debuting in 2012. (Read More…)

Orders of the life changing, marriage-saving Tesla Model 3 are poised to hit 400,000, but Fiat Chrysler Automobiles CEO Sergio Marchionne doesn’t think they’ve got the right stuff.

Diarmuid O’Connell, Tesla’s vice-president of business development, confirmed the number of orders at an electric vehicle conference in Amsterdam yesterday, two weeks after the low-priced model’s glitzy unveiling, Electrek has reported. (Read More…)

Much to the delight of EV fanatics and sandal enthusiasts around the world, Tesla reported last week that 325,000 people had placed refundable $1,000 deposits on its Model 3 sedan. Even pessimistically projecting a defection rate of 25 percent, that’s still nearly a quarter of a million cars which need to be built and delivered starting late next year.

Industry analysts have nattered at length about the logistics of the mass order and Tesla’s ability to pull it off. However, there is a new obstacle on the horizon, this time involving the core reason many have given for reserving a Model 3: tax credits.

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Suffice it to say the Model 3 has consumed all of the Tesla oxygen in the past few weeks, but that doesn’t mean the Model S is just going to roll over and play dead.

Sources inside the company told CNET that a changes are coming for the ground-breaking electric sedan, possible as early as next week. If true, Tesla founder Elon Musk clearly knows a thing or two about sustaining buzz.

The shadowy source claims the Model S will receive an exterior facelift and a slight move upmarket thanks to more luxurious interior trappings.

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Tesla Motors is cranking out EVs at its fastest clip yet, but buyers who put money down on the Model 3 should still have serious questions about the timeliness of their delivery date.

In the first quarter of this year, Tesla delivered 12,420 Model S sedans and 2,400 Model X SUVs — nearly 50 percent more volume than the same period last year. The electric automaker said a parts shortage in January and February hampered Model X production, but with the issue resolved, deliveries of 80,000 to 90,000 Teslas can be expected this year.

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The Tesla Model 3 had its curtain of hype lifted tonight, and it exists after all.

Sleek, with pronounced shoulders and a roofline that slopes to the decklid, the newest Tesla remains over a year away from production, but at least it now has a face.

Or lack thereof. But more on that later.

Tesla founder Elon Musk said the Model 3 will have an EPA-rated range of “at least” 215 miles, and will retail for $35,000. Every Model 3 — even base versions — will hit 60 miles per hour in less than six seconds.

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