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By
Steph Willems on July 10, 2018

Tesla’s sole assembly plant in Fremont, California won’t be lonely for long. A preliminary deal reached between the automaker and the government of Shanghai could see a new assembly plant start production in about three years’ time. The Chinese plant would most likely build Model 3s and upcoming Model Y crossovers, Bloomberg reports.
Assuming Tesla can scrounge up the $4 to $5 billion needed to complete construction of the facility (a Goldman Sachs estimate), the plant could produce up to 500,000 vehicles per year. And it just so happens that Shanghai has a free trade zone. (Read More…)
By
Steph Willems on July 3, 2018

A report in Reuters Tuesday sheds light on the frenzied final weeks of Tesla’s all-out push to reach a production target of 5,000 Model 3s per week by the end of June.
Workers claim CEO Elon Musk became agitated whenever the company’s Fremont, California production lines slowed or stopped due to robot issues, employees were pulled off the Model S line to cover Model 3 workers’ breaks, and longer hours with little advance notice became the norm.
Ultimately, Tesla was able to boast of building 5,031 Model 3s in the last seven days of June. But another report raises the question of whether Tesla skipped an important step in the production process in order to reach its goal. (Read More…)
By
Steph Willems on July 2, 2018

The numbers are out for Tesla’s second-quarter production and deliveries. If you didn’t spend the weekend lying on a block of ice with a fan taped to your chest, you probably heard the faint sound of Tesla aficionados celebrating the automaker’s 5,000-Model 3s-per-week production goal, which was met with few vehicles to spare.
CEO Elon Musk took to Twitter on Sunday to announce the production of 7,000 vehicles during the last seven days of June, some 5,000 of them being Model 3 sedans. Steven Armstrong, CEO of Ford of Europe, shot back a reply stating his company builds that much in about four hours. (There seems to be a lot of bad blood between Ford and Tesla.)
So, how do the numbers break down for the entire second quarter? Read on. (Read More…)
By
Matt Posky on July 1, 2018

It finally happened. Tesla Motors reached its goal of 5,000 units per week for the Model 3. After numerous production setbacks and timeline adjustments, the automaker reset its target for the end of the second quarter and appears to have pulled it off just five hours after the deadline passed.
With Tesla having extended its assembly line beyond the confines of the Fremont facility’s interior, it’s unclear if the company can maintain this level of production over the coming months. But, with steady progress having been made and the second-quarter goal hit, we at least know it’s theoretically possible — and that should please investors and consumers alike. (Read More…)
By
Steph Willems on June 28, 2018

Who doesn’t love a battle between automakers? Personally, I find the upper-crust sniping between Rolls-Royce and Lagonda both charming and hilarious, but the fun ramps up when the fight involves builders of more accessible products.
In a Wall Street Journal article published late Wednesday, Tesla CEO Elon Musk copped to sleeping under his desk near his Fremont assembly plant’s body shop, part of an all-out effort to reach a lofty (and delayed) June 30th production target. Some of the plant’s assembly work has moved into a large outdoor tent. Old-fashioned manpower has been called in to help crank out vehicles. This, from an automaker that not long ago expressed worry that wind resistance might slow down the pace of its futuristic automated assembly line.
Musk admitted he’s made some mistakes. There’s a tent, after all. But that didn’t stop him from telling the reporter, “I think there’s a good vibe—I think the energy is good; go to Ford, it looks like a morgue.”
Ford was quick to respond. (Read More…)
By
Steph Willems on June 27, 2018

That’s the question being asked by a bevy of cynical journalists and industry observers after Tesla CEO Elon Musk regailed his Twitter audience with descriptions of the automaker’s upcoming pickup truck last night. How does a heavy-duty 240-volt power outlet sound? Self-levelling suspension? Hmm?
At the same time, Tesla’s Design Studio announced revised pricing for the dual-motor Model 3 and its Performance variant. Remaining Model 3 reservation holders were also told they would soon get the opportunity to configure their long-awaited vehicles.
Either the big tent’s working out just great and production is well on track, or there’s something investor-rattling coming down the pipe. (Read More…)
By
Matt Posky on June 22, 2018

Tesla’s efforts to scale back its workforce will significantly impact its solar roof business. Its 9 percent staffing cut reportedly translates into the closing of roughly a dozen facilities in the United States. The company got into selling photovoltaic shingles after acquiring SolarCity for $2.6 billion. At the time, Tesla CEO Elon Musk, who previously served as chairman of SolarCity’s board of directors, called the purchase a “no brainer.”
The theory was that the new business would be synergistic. Customers could accumulate energy through solar roofs, store it in a Tesla Powerwall, and use it to recharge their vehicle, power their home, or supplement their energy needs during peak hours. But earlier this month Tesla announced it was pulling those products out of stores and abandoning its partnership with Home Depot. Customers will now buy their solar energy products through Tesla stores and the company’s website.
What happened? (Read More…)
By
Steph Willems on June 21, 2018

Tesla CEO Elon Musk appears to be on the hunt for potential saboteurs and thieves. However, as the company doubles down on Model 3 assembly both inside its Fremont, California plant and the tent erected outside, a murky sideshow has emerged.
On Sunday night, Musk emailed employees to alert them to the actions of a saboteur caught hacking the automaker’s manufacturing operating system (MOS), cautioning them to be on the lookout for other nefarious deeds. The automaker then filed a lawsuit against process technician Martin Tripp, who Tesla alleges stole several gigabytes worth of data from the MOS and funnelled the info, which included photos, to shadowy third parties. Incorrect statements were also made to the media by the disgruntled employee, Tesla claims, and it’s now seeking its pound of flesh (as well as its data, plus punitive damages) via the suit.
Tripp’s now telling his side of the story. Oh, and there’s a workplace shooting threat to toss into the mix, too. (Read More…)
By
Steph Willems on June 20, 2018

Never far from (or out of) the headlines, Tesla has filed a lawsuit against a former employee, alleging the individual stole confidential data hacked from the automaker’s manufacturing operating system and sent it to third parties. He’s also alleged to have made false claims to the media.
The contents of the lawsuit, filed in federal court in Nevada against former process technician Martin Tripp, can be read here. In it, Tripp is alleged to have written computer code designed to funnel data from the company, installing it on several computers to keep the information flowing. (Read More…)
By
Steph Willems on June 19, 2018

Never let a crisis go to waste, goes the saying. In this case, it’s an actress and her husband facing a car shortage and a rival automaker sensing an opportunity for a juicy dig.
Mary McCormack, who appeared on the endlessly referenced political drama The West Wing, tweeted a video of a Model S in flames Friday, claiming the blaze broke out “out of the blue” as her husband’s Tesla cruised through traffic in West Hollywood. She directed her tweet at Tesla.
General Motors has since capitalized on the unsolved blaze, offering McCormack and her husband, identified as director Michael Norris, a new Chevy Bolt. (Read More…)
By
Steph Willems on June 19, 2018

We’re less than two weeks away from the end of the second quarter, and it’s all hands on deck at Tesla (minus the hands being laid off). After missing past production targets for its Model 3, workers at the automaker’s Fremont, California assembly plant are engaged in an all-out effort to build 5,000 Model 3s a week by the end of June — a necessary goal to placate investors, as well as start up production of more lucrative model variants.
As you read here, there’s now vehicle assembly taking place in a giant tent set up outside factory walls. Innovative!
Late Monday, news broke that Tesla CEO Elon Musk caught an employee attempting to sabotage the plant’s efforts. The motivations of this individual, according to Musk, could be many. We’re talking grassy knoll stuff. (Read More…)
By
Steph Willems on June 14, 2018

This shouldn’t come as a shock to anyone who’s ever used Twitter — or engaged with hardcore Tesla fans. What’s good for the automaker is apparently also good for its employees, even if they’re among the roughly 3,000 workers laid off this week as the company seeks profitability through restructuring.
Some employees are saying it’s a good thing Tesla gave them the heave-ho. (Read More…)
By
Steph Willems on June 12, 2018

Tesla CEO Elon Musk announced a restructuring of the ambitious but troubled automaker on Tuesday, laying out a plan that will see 9 percent of the company’s workforce laid off.
Calling the decision “difficult, but necessary,” Musk said the cuts will come almost exclusively from its salaried workforce, leaving production workers in place. The company’s production targets for the Model 3 sedan haven’t changed, he insists. (Read More…)
By
Steph Willems on June 12, 2018

An increasingly murky legal battle has pitted one-time Tesla safety director Carlos Ramirez against his former employer.
In his lawsuit against the automaker, Ramirez claims he was terminated after exposing improper logging of workplace injuries, lending weight to a report published by Reveal earlier this year. Tesla says Ramirez’s firing had nothing to do with his safety findings and everything to do with his behavior towards fellow employees. (Read More…)
By
Steph Willems on June 9, 2018

Hell, maybe they could use a driver monitoring camera, too. In other words, Cadillac’s Super Cruise system. How else would one react to seeing this video of a Tesla employee apparently dozing behind the wheel of a Model S while flying down a California highway?
The video, uploaded by YouTube user Mike Cagulada and posted on Twitter by Amir Efrati of The Information, was apparently shot near Tesla’s Fremont assembly plant on June 4th. By the looks of it, this driver isn’t bobbing for apples — he or she is asleep. (Read More…)
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