Golf legend Tiger Woods was involved in a nasty one-car accident yesterday. He survived, but he suffered serious injuries, and his golf career might be in jeopardy.
Not long after my social feeds lit up with the news, I came across a tweet in which it was clear that he was driving a Genesis GV80. One that bore the logo of a recent golf tourney on its door. Woods had apparently been loaned the car by Genesis.
Apparently you’re not a real blog anymore unless you play some part in the giddy rush to strip Tiger Woods of any remaining shred of privacy… so as much as we’d prefer to not escalade the situation, here goes. USA Today reports that the Cadillac Escalade Tiger allegedly drove into a fire hydrant doesn’t belong to him, but is actually owned by General Motors. Huh? Didn’t GM and Tiger part ways just over a year ago? Woods’ contract with GM was originally supposed to expire this year, so perhaps Tiger was due a few perks post-contract because of its early demise. Or, maybe the Escalade was just an old-fashioned celeb loaner. Either way, maybe this will change the conventional wisdom that lending free cars to celebrities is a good decision branding-wise. Especially for firms that are going to have to use taxpayer money to pay someone to buff out those 9-iron marks.
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