Our own Tim Healey recently found himself behind the wheel of Hyundai’s new trucklet, where he proclaimed it to be an all-around performer while tooling around the tony environs of Palo Alto. Whether he stopped into Tesla HQ for Elon’s take wasn’t mentioned and doesn’t matter.
What does matter is the Santa Cruz starting price, anchored at the end of a swimming pool that’s usually filled with commuter cars and small hatchbacks. Its sticker does climb to nearly 40 grand when all the option boxes are checked, however, leaving us with the question of finding the right balance of price and features















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