0% financing for 60 months. Up to $2,000 in dealer rebates, most of which winds up going into customers’ pockets. Rental lines bulging with high-trim sedans as dealers desperately attempt to shovel away product and make room for truckloads of new arrivals. Savvy shoppers are shaving three, four, and even five grand off of MSRP as average transaction prices land in the basement for the class. Despite massive inflows of manufacturer cash, sales volume stagnates and declines as competitors grab more and more market share. All in merely the second model year of Toyota’s marquee product, a legendary nameplate with a (supposedly) loyal customer base and years of carefully-crafted reputation. What, pray tell, is going on here?

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Seven hundred and twenty bucks. Not much money by today’s standards. Won’t buy you an American-made Fender Strat or a Hickey-Freeman suit. Won’t quite buy you a 32GB iPad with a cellular connection. Maybe ten days’ worth of rent in one of those new Manhattan micro-units. In the America of 2013, $720 is chump change.

But if you’re in the market for a new family sedan, and you can come up with $720, you’ll be glad you did. Because that’s the difference in the price between the Camry SE, which is one of my favorite cars at the moment, and the Camry LE, which isn’t, not quite.

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This year’s sales race in the mid-size segment is one of the most competitive in recent memory. 5 of the top 10 best-selling cars in America are mid-sizers, and automakers are pulling out all the stops in an effort to unseat the Toyota Camry from its standing as America’s best-selling car. But Toyota isn’t going down without a fight.

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Australian media is reporting that Toyota is next in line for some government cash, following Holden’s deal with the government to keep production of the Commodore and other models in Australia.

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I thought I’d seen the rarest member of the Camry species in North America when I spotted this 1990 Camry All-Trac on the coldest day I’ve ever experienced in a junkyard. Perhaps I was wrong. Here’s one of the very few first-gen Camry liftbacks sold in this country, now Crusher-bound. (Read More…)

Subaru is set to expand capacity at its Indiana plant by 100,000 units, adding the Impreza alongside the Legacy, Outback and Tribeca to help fill demand for its vehicles in the United States. (Read More…)

Polk released their list of 10 best-selling nameplates in 2012 – and while the list led to a bit of a spat between Toyota and Ford over who won had the race – the rest of the list gives us a picture of what’s popular around the world. While Bertel is claiming that Toyota came out on top, I am merely reporting the Polk data. Any disputes or accusations pro or anti (insert nationality here) bias can be meted out in the comments. I’ll go grab the popcorn.

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The mid-size sedan sales race has become a close one over the first quarter of this year – while the Toyota Camry has established a healthy lead, the race for second through fourth place comes down to an 8,000 unit spread between the Honda Accord, Nissan Altima and the (game-changing) Ford Fusion.

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Here in Colorado, the self-service wrecking yards tend to be museums of four-wheel-drive cars that disappeared into obscurity a couple of decades back. When it comes to Toyota, everyone knows about the Celica All-Trac, and of course you still see the occasional mid-80s Tercel 4WD wagon. Go to a Denver junkyard, though, and you’ll see lots of Corolla All-Tracs. But a Camry All-Trac? We’ve all heard of them, but this may be the first four-wheel-drive Camry I’ve ever seen in person. It was fitting that I found this one during my freezing-cold Half Price Sale adventure on Saturday. (Read More…)

I’ve loved high-turnover self-service wrecking yards since I used to hang out at U-Pull Auto Wrecking in Oakland as a teenager in the early 1980s, and so it makes sense that junkyard-related stuff became so central to the Murilee Martin Lifestyle Brand™. During the last year, as my Junkyard Find series has evolved into a near-daily thing, I became increasingly curious about the life-cycle of the vehicles in these yards. A new row of fresh cars appears one day, replacing one that was put out a few months before, and that’s all I knew. Then, earlier this year, I was able to convince the brass at U-Pull-&-Pay Self Serve Used Auto Parts to give me a behind-the-scenes look at their operation, and I chose to follow the trajectories of two cars I thought would be typical junkyard inmates: a 1991 Honda Civic Si and a 1994 Toyota Camry XLE. I visited the auction at which they were purchased, I documented the pre-yard preparations, and I visited both cars every week for their three-month stint as parts donors. After that, I watched them get fed into the cold steel jaws of The Crusher. Here’s how our Civic and Camry spent the final months of their lives. (Read More…)

My first couple days at TTAC weren’t so much a baptismal by fire, but a surprise dunk in the ice bath by the Best & Brightest. My now-infamous post, where I dubbed the unseen-at-the-time  2013 Ford Fusion as a “gamechanger” based on my embargoed preview of the car in Dearborn, became a punchline for the first month of my tenure. But now I get to gloat. Sort of.

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Hybrid or diesel? For peak fuel economy in a $30,000 midsize sedan you need one or the other. The Toyota Camry is the most efficient of the five available hybrids (until the 2013 Ford Fusion arrives). If you live in Europe, the diesel world is your oyster. In North America, you have one option for an oil-burning mid-size sedan, the Volkswagen Passat. Which would you pick?

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The Camry first appeared in North America for the 1983 model year and gathered sales momentum in a gradual manner. By 1986, Camrys were not uncommon, but it seemed as though you saw 20 Tauruses and 15 Accords for every example of Toyota’s front-drive sedan. It was the next generation of Camry (starting in 1988) that unleashed the armies of unkillable, bland Toyota midsize sedans that conquered the country. First-gen Camrys are still out there, but sightings are increasingly rare. Here’s one I spotted last week in a Denver junkyard. (Read More…)

Old-timers will tell you that the Golden Age of the Sleeper ran from the end of World War II through the late 1960s, when you could take, say, a Grandma-spec ’61 Lancer wagon and stuff the engine compartment full of Max Wedge 413 power. I think the old-timers are as wrong about that as they are about the superiority of film cameras over digital cameras; the current era of computerized engine controls, big turbochargers, and tougher drivetrain components means you can get ridiculous power (and handling) out of quotidian transportation appliances. So, looking at the current lineup of snore-inducing machinery that nobody would ever in a million years suspect of being quick, which new car would provide the best balance of potential performance and invisibility? A Kia Rio with a huge turbocharger and the finest suspension upgrades that cubic yards of cash can buy? (Read More…)

The Toyota Camry and Honda Accord were once bitter rivals for the title of “America’s Best-Selling Car”. The Camry is still top dog year-to-date, but the number two spot has changed. Meanwhile, Honda’s two core products rank third and fourth.

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