Toyota is on a product blitz today.
Our man Chris is in Texas today, learning more about what the automaker has planned, and while he eats all the shrimp talks to brand folks about it, I’ll give you the newsier skinny.
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The midsize pickup truck market was once thought dead, particularly in the wake of seemingly unstoppable sales in the full-size class. But after General Motors brought forth updated generations of the Chevrolet Colorado and the GMC Canyon a few years ago, Ford brought the Ranger back to North American shores, realizing that it couldn’t sit on the sidelines, joining the Japanese stalwarts – the Toyota Tacoma and Nissan Frontier. Now midsize pickup market isn’t just heating up, it’s starting to catch fire.
To see if they’re up to the task of some good ‘ole classic four-wheelin’, I took part in an event that rounded them all up — well, nearly all of them — at the Anthracite Outdoor Adventure Area in Eastern Pennsylvania for a day to test their off-road chops.
Although they may not seem quite as imposing as the larger full-size pickups, these midsize brutes offer plenty of capability. Their smaller footprint also allows for easier maneuverability around tight trails. So a bunch of us auto journalists gathered up all the contenders in the most off-road-biased specification to duke it out for off-roading superiority: The Chevrolet Colorado ZR2 Bison, Ford Ranger FX4, Jeep Gladiator Rubicon, and Toyota Tacoma TRD Pro.
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