Just when Toyota’s Yaris finally adorned the name of a fun car, the brand kills it.
It was once the Scion iA, but a couple years ago, Toyota bestowed it with the Yaris moniker after retiring the Scion brand. Once attached to underwhelming subcompacts, the name was now slapped on the side of a more-fun small car.
It’s not shocking that the brand killed the Mazda 2-based Yaris sedan. The culprits? Slow sales and new regulations.
Slow sales is a big story in the subcompact class, and in 2019 the Yaris was down 5,000 units from the year before. Coronavirus may have ushered the Yaris out the door, too, since Toyota planned to limit North American production to adjust to the difficulties posed by the pandemic.














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