Toyota is the king of the hybrid hill, but they have been accused of dragging their heels on pure plug-ins. Then Toyota plunked $50m on Tesla (and convinced them to move into the NUMMI plant.) This got people thinking. Some thought it was just an elegant way to unload the NUMMI plant. Some saw it as the beginning of Toyota’s electric future. Half a year later, Toyota puts their concrete plans on the table. (Read More…)
Tag: Toyota
With strong new C-segment competition coming in the form of the Chevy Cruze, Hyundai Elantra and Ford Focus, upcoming refreshes of the Honda Civic and Toyota Corolla seem to be taking a low-key approach to the extroverted upstarts. Are the kings of the compact class resting on their laurels? Can they afford to coast on reputation alone? History tells us that complacence leads to trouble in this industry…
Unless you plan a trip to Toyko, you probably aren’t concerned about the exchange rate of the yen. Is a Japanese car on the list of your possible purchases? Then you should be concerned. Those prices will go up. (Read More…)
Toyota will no longer stand on the sidelines and leave the huge (joke, joke) EV market to Mitsubishi and Nissan. The Nikkei [sub] has it that Toyota will start marketing an all-electric car in Japan in 2012. (Read More…)

Given Toyota’s dominance of the hybrid market, and its early skepticism about pure-electric vehicles, it’s safe to say that we didn’t expect this badge to show up anytime soon. But sure enough, Toyota’s new corporate EV badge will grace the firm’s RAV-4 EV concept, which debuts at this fall’s LA Auto Show. And it won’t be the most jarring image on that vehicle either…
Toyota’s legal problems are piling up. It is now being alleged that they killed a lawyer. The New York Daily News reports that 79-year-old lawyer Ernest Codelia Jr died of carbon monoxide poisoning and his partner, Mary Rivera was brain damaged. And their Lexus is being blamed. How come? (Read More…)
Despite the riproaring profit numbers, there is trouble in Toyota City. The ever appreciating yen is gobbling up ToMoCo’s profits. Message from Toyota to the Japanese government: “Do something, or we leave.” (Read More…)

When GM was in its final throes (about 2000 onwards) it was quite easy to see that GM would go under. Even though they were posting records profits, anyone but the shills knew that these profits came from the SUV boom and not from any long term sustainable plan. That’s fair to say, right? So now let’s move to Toyota. The cry I hear, these days, is “Toyota is the new GM! Toyota is the new GM!” (Why people have to say things twice, I’ve no idea. I’m not deaf, just stupid.) And there is certainly some evidence to suggest that. Piling on the incentives, suspect quality, etc. But then something comes along which, seemingly, blows that theory out of the water. (Read More…)
Toyota is probably feeling a little unloved right now. The US government has been trying to burn them at the stake, Chinese buyers are shunning them and even the Canadians are even saying “No, eh?” (My experience of Canadians is pretty much limited to “South Park” and “Due South”). But love and good news can come from the most unlikely of places. (Read More…)
With battery partner Toyota already $50m deep in Tesla’s equity (and another $60m deep in an electric RAV4 development agreement), Automotive News [sub] reports the Japanese automaker’s main EV partner, Panasonic, is investing $30m of its own in the Silicon Valley EV form. Panasonic and Toyota jointly build NiMh and Li-ion batteries in a venture called Primearth, and the move appears to bring Tesla closer into Toyota’s orbit. Tesla already uses Panasonic cells in its drivetrains (although not exclusively), and the two firms have already partnered on power-pack development. Panasonic’s $30m investment is said to have bought it a two percent stake in Tesla, and the two will cooperate together on sales and marketing of those battery packs in the future.
Automotive News [sub] hasn’t received the memo that EVs need good news, badly. Instead, AN hammers the last nail into the electric vehicle’s coffin. If range anxiety, the lack of 220V outlets at your curbside parking spot, and high prices aren’t enough to keep you away from an electric car, how about “an Orwellian future where faceless international corporations track your every move. Drop by the bar after work, call in sick to go to the beach, visit your mistress’ house. The all-seeing eye of Big Brother knows where you’ve been.”
That’s what will happen when you drive an EV, says Automotive News [EN]. Your green friend will snitch on you. 24/7. (Read More…)
The Vancouver Sun reports that pretty much, across the board and across the border, Canadian sales rose. GM’s sale rose 11 percent year on year, Ford’s sales rose 8 percent and is now within a whisker of taking the number one slot from General Motors. Honda’s sales grew 14 percent. As did Nissan’s at 4.5 percent. And Hyundai-Kia who reports rises of 8.6 percent and 17 percent, respectively. Even the smaller players had reasons to celebrate. VW went up 21.5 percent. Mitsubishi has a stonkingly good month with sales rising, YOY, by 27.2 percent. Even Volvo’s sales grew 13.9 percent. Yep. Life is good, north of the border. Except for one. (Read More…)

A lawsuit against Mazda is moving to the United States Supreme Court, reports Bloomberg, challenging whether automakers should have been required to install shoulder belts in all of its seats prior to current regulations requiring the improved belting systems took effect in 2007. The case centers on a 2002 accident in which Than Williams was killed when a Jeep Wrangler hit her family’s 1993 Mazda MPV. The Williams MPV had only lap belts because shoulder belts weren’t required by federal law until 2007. A California court has already barred the lawsuit from coming forward, arguing that federal regulations supersede any local rulings, and that then-legal seatbelts should protect manufacturers from personal injury liability. However a recent case casts some doubt on the precedents in the Mazda case…
Bloomberg reports that a lawsuit accuses Toyota of a widespread coverup of unintended acceleration in its vehicles. The suit alleges that
“Toyota technicians” confirmed that vehicles were unexpectedly accelerating and the company bought back the vehicles, had customers sign confidentiality agreements and didn’t disclose the problems to regulators… In testimony about acceleration defects before Congress, Toyota Motor Corp. didn’t disclose that the technicians had replicated instances of sudden unintended acceleration not caused by pedals or mats… The company also didn’t report the customer agreements to the National Highway Traffic Safety Administration… Toyota ordered employees to remove names of executives from acceleration related e-mails and to stop using specific acceleration terms in e-mails to prevent damage to the company in litigation
Toyota’s response:
Steven Curtis, a spokesman for Toyota’s U.S. sales arm in Torrance, California, said today in an e-mail that no technicians for the company or field specialists confirmed unintended acceleration in vehicles. He said the plaintiffs’ lawyers are referring to service technicians employed by dealerships, which are independent businesses… the claims are based on anecdotes and fail to identify any specific defects in the vehicles.
Plaintiffs claim that dealer techs are “agents of the company” and that vehicle repurchases and confidentiality agreements are proof positive of a coverup. Toyota admits that it investigated and repurchased two vehicles after dealer techs found “acceleration events,” but says its factory technicians were unable to replicate any problems. If this sounds like a complicated mess of he-said-she-said, consider that this suit is just one of 300 currently pending against the world’s largest automaker. The lawyers will probably be busy with this one for decades.
The new CR reliability reports are out, along with their projected reliability for 2011-model-year automobiles. Some of the results won’t be news to most of you: the Big Three from Japan are all near the top, Ford’s ahead of the other domestics, and the Koreans are climbing the charts.
If, on the other hand, you’re choosing between a Porsche and an Audi, you might want to take a moment to hear CR’s opinions…














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