I am looking under every rock and asking the question: Is there anything wrong or unusual about our pedals? We are continuing to look to see if there is something that we could do differently.
Toyota’s Steve St. Angelo tells the WSJ [sub] that Toyota is reviewing its pedal designs in search of a cause for its recent Unintended Acceleration scandal. Thus far, Toyota’s UA issues have been traced only to sticky pedals and floormat interference. Attempts to trace UA to malfunctioning throttle units have thus far been abortive, with a government research panel finding that brake misapplication occurred in many of the Toyota UA incidents.
Do you remember when Saturn made a last ditch attempt to bring customers back to their showrooms? It asked us to “Rethink” Saturn. Whatever our perception was of them, we almost certainly had it wrong and we had to check them out once more. Ford did a similar thing with “Have you driven a Ford lately?” It’s quite a clever strategy, convince the customer that they had it wrong about your product and invite them to try them again. Well, Toyota seems to trying a similar tactic in order to woo customers back and polish up their corporate image. Now at this point you’re expecting me to unveil some hokey advert which asks us “Try Toyota” (if Toyota is reading this, give me a call and we can work out a licensing fee for my ad slogan). Wrong. It’s not their products. They are fine.
Toyota asks us to rethink the meaning of recall. (Read More…)
The Nikkei [sub] reminds Toyota fanpersons and Toyota haters alike that Toyota “still faces uncertain times despite the preliminary findings of a U.S. Transportation Department investigation that indicate driver error may have been a contributing factor.” You mean, that wasn’t the fat lady? You mean, we have to wait for someone more obese? (Read More…)
Schadenfreude recently brought the elder Niedermeyer out of his summer semi-retirement, and for the most part, it’s a consistent inspiration for much of our content here at TTAC. But as natural and healthy as it is to laugh and learn from the mistakes of others, for some reason I’m just not feeling it today. Blame it, if you must, on a certain mellowness that settles in over the glorious course of an Oregon Summer. One Robert Farago always said that hate must come from a place of love, so in the interests of getting TTAC back in lean, mean fighting form, I’m going to indulge in the worst kind of of auto-writing love-fest: I’m going to tell you about how much I love my car. Except that it’s not a car, and it’s not actually mine…
This isn’t so much a news item as a “Congress finally figured it out” item. A preliminary report by the National Research Council, recently revealed to congress, shows that of 58 Toyota “black box” event data recorders from crashes which occurred during the recall scandal
35 showed that at the moment of impact, the driver hadn’t depressed the brake pedal at all. Fourteen more showed partial braking, while nine showed the brake depressed at the “last second” before the crash.
There were a handful of other results where the brake was pressed early and let go, or in which both the gas and brake pedals were pressed at the same time. There also was one case of pedal entrapment by a floor mat.
In five cases, the electronic recording device failed to work.
Koua Fong Lee, who had spent over two years behind bars for his role in a collision that killed three people, was freed today when a judge vacated his sentence. The reason: ineffective legal counsel, and evidence that suggested Lee’s 1996 Toyota Camry could have been driving out of control. The Ramsey County (MN) prosecutor has decided against re-trying Lee, making him a free man. Meanwhile, the fact that 1996 Toyota Camrys have not been recalled for faulty brakes or throttle units leaves a huge question mark hanging over this case. (Read More…)
Toyota’s capacity utilization at U.S. plants dropped to 60 percent in the second half of 2008 after the economic crisis hit the U.S. Enough of this. Utilization is up to 90 percent already. Next year, Toyota plans to run its N.A. factories at full tilt. More than that: Workers will be doing overtime, work weekend and holiday shifts, says The Nikkei [sub].
Of course, the fact that NUMMI is off-line could also have something to do with it.
When Bob King was elected UAW president in June, he did something that was once seen as highly un-American: He swore to give his full attention to the Japanese. At closer look, he just followed the trend: American carmakers had lost more than half of the market to foreign name plates. And the UAW, with a membership of just 350,000 is only a shadow if its former 1.4 million member glory. King wants to get new members where Americans get new cars: from Japanese and other foreign automakers’ plants in the U.S. How does he want to go about it? With good old UAW arm twisting. (Read More…)
The suspense-filled wait for Toyota Motor Corp’s first quarter profits is finally over. Some expected (hoped?) that ToMoCo would pay dearly for the recalls. Others consulted their crystal ball that said that Toyota might have netted more than a billion US in the first quarter. They were all wrong. Way off the mark. Not even on the same planet. (Read More…)
Toyota pulled back on incentives last month, and paid the price with a 6.8 percent decline in sales compared to July 2009. Between this and the fact that year-over-year comparisons are skewed by July 2009‘s Cash-For-Clunkers effect, it’s almost no surprise that Toyota’s smaller and value-oriented models were almost uniformly down on the month. But a look at last July’s report shows that the Yaris, Corolla and the Scions actually lost volume during the first month of Cash-For-Clunkers. A similar situation is playing out at Honda, where the Fit has fallen for the second July in a row, and the Civic dropped hard after gaining only three percent last July. Stranger still: both firms, which earned their US market spurs on the back of efficient cars, beat their July 2009 “truck” numbers but failed to match car volume. My, how things change!
In the market for a new Toyota Corolla? Now is the time. Your friendly Toyota dealer will lease you a well-equipped Toyota Corolla for just $189 a month for three years. With a little shopping around, your monthly payments can be below $150. This may be a great deal for you. “For Toyota, the deal could be a financial disaster,” reports an aghast Freep. “To keep customers coming to its showrooms amid a series of embarrassing recalls, Toyota has been offering some of its best leasing terms in years.” (Read More…)
The WSJ reports that “senior officials at the U.S Department of Transportation have at least temporarily blocked the release of findings by auto-safety regulators that could favor Toyota Motor Corp. in some crashes related to unintended acceleration, according to a recently retired agency official”. Governmental departments suppressing documents? Much like Toyota suppressed their design flaws which landed them a record $16.4m fine? You have my interest… (Read More…)
Some people (like about half of the nation) are convinced the Government has a conflict of interest when it comes to Toyota. Many believe there is a witchhunt against Toyota by a government, and by unions that want GM’s major competitor bleed money and market share before the big GM IPO. 25 percent believe the criticism stems from an outright desire to help GM, while 38 percent disagree and 37 percent aren’t sure. Whatever the reason may be, Toyota is beginning to show battle fatigue. (Read More…)
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